A penny saved may be a penny earned but only if you make under 500K a year. The Affluence Collaborative surveyed wealthy internet users and eMarketer put the results in one of their excellent graphs, which you’ll find below.
As expected, nearly half of the general population follows brands on social media to get coupons and deals, and just under that is the reason of brand loyalty. But as soon as you move into a higher tax bracket, the tide shifts and coupons fall away to only 29%, with 52.3% saying it’s brand loyalty that keeps them hanging on.
Now take a look at the last item on the list; “Their tweets/posts are entertaining.”