Now that the holiday season is over, ForeSee has released a report that looks at the effect mobile had on holiday shopping. Not surprisingly, they found that more people than ever (33% this year versus 24% last year) used their cell phones for some aspect of shopping, be it for price comparisons, to find store locations and to actually purchase items.
Only 11% of the people reported actually making a purchase via there phone (it was 2% in 2009) but the majority of the shoppers said they used their phones to compare prices and products.
And check this out:
While in physical stores, more than two-thirds of mobile shoppers (69%) used their phones to visit the store’s own website, but nearly half (46%) also used their phones to access a competitor’s website.