My [Music] Space Gets Ready to Relaunch

MySpace has 70 million active global users but you wouldn’t know it to look a the site. In the past few years, they’ve gone from being a hub of personalized social activity, to a billboard for big entertainment brands to. . . the laughing stock of the internet world.

But MySpace’s new owners could be laughing all the way to the bank and sooner than you think.

Talking to AdAge, Al Dejewski, the new senior VP-global marketing says that MySpace started out on a clear path but lost its way as it grew. Now, the new owners are ready to clear away the brush and strike out all over again – with music as their one and only map.

Marketers Warm Up to the No Clicks Campaign

Have you clicked on a display ad today? The odds are you haven’t since, “99.8% of users who view an average display ad don’t click.” But if you spent any time at all on the internet today, you probably saw dozens of ads and maybe you even remember a couple of them. See, that’s the interesting thing, you don’t have to click an ad to remember it and clicking doesn’t mean you bought something when you got there. And yet, clickthroughs are still our chief means of measuring ad success.

Moat wants to change that with their “No Clicks Campaign.” Their position is that an ad can be engaging without being clicked and they use a heat map to prove it.

To Share or Not to Share, That is Facebook’s Question

This week, Facebook is introducing a batch of tweaks that are all designed to “make it easier to share posts, photos, tags and other content with exactly the people you want.” Or, as the rest of us see it, make it easier to stop certain people from seeing posts, photos, tags and other content.

A lot of the change is all about clarifying the terminology so there’s no mistake. They’ve removed the word “everyone” as a sharing option and replaced it with “public” and even though they mean the same thing, “public” does feel more. . . well. . . public.

To make switching it up easier, Facebook is adding the functionality to a drop down alongside photos and status updates so you can assign items individually on the fly.

Twitter Adds Photo Gallery to Profiles

Twitter started out as fast way of telling everyone you’ve ever met that you just saw Johnny Depp eating a hot dog at the airport. But soon after we learned that anyone could say they saw anything which led to the creation of the phrase, “pics or it didn’t happen.”

From there, third party apps took over such as TwitPic and YFrog (leading me to wonder why frog?), giving you a way to upload the photo of Johnny that you snapped with your phone.

Soon, Twitter got tired of sharing the glory, and made it so you can upload photos directly to your account without the use of a third party but you still had to click and leave Twitter to see it.

Thumbs Up for Facebook’s New Admin Bookmarks

Sometimes it’s the little things that make a big difference, like the new admin bookmarks in Facebook. All they did was add a permanent sidebar category for pages you administer. Now, when you login, you’ll find a link to each page, along with the number of unseen notifications, in the same place every time.

Prior to this change, page bookmarks had a tendency to disappear under a list of apps. There were times where I had to resort to finding my last page update in my own timeline in order to access a page that I hit daily. Not a huge problem in the grand scheme of things, but it’s time and effort wasted when it could be so simple.

When it Comes to Media, Gen Xers Want it All

I recently saw a pad of scrapbooking paper called Generation X. The designs were all distinctly digital and included Space Invader style video game patterns and scatterings of computers, mobile phones and portable cassette players. Yes, even this craft company knows that Gen Xers love their media.

A new report from eMarketer shows that 88% of Xers are online and that should rise to 90.9% by 2015. What are they doing online? 74.2% are watching videos and that number is also on the rise.

Not only are Gen Xers the biggest pool of video viewers, they also watch more TV than other brackets and are more likely to shop via their mobile phone. Clothing is the most shopped for item with airline tickets and hotel reservations making it into the top five along with books (e or otherwise).

Skype Gets into Group Texting

Skype, who is in the processing of being bought by Microsoft, just did a little buying of their own. They plunked down a rumored $85 million for group texting company GroupMe.

The GroupMe app was designed to solve a very basic problem — group decision making. If you’ve ever tried to plan a night out with four different you understand the issue. Fred calls Joe and suggests sushi, Joe calls Mary who says she doesn’t like sushi, so Joe texts Fred to say pick somewhere else, but in the meantime Fred is on the phone trying to talk Louise into coming out for sushi with him, while Mary texts Louise telling her Fred’s a loser and they’re all going for pizza. Next thing you know it’s 10:00 at night and no one has left the house yet.