Google may be known for search, but they just passed Yahoo in online display ads. The numbers come from IDC and they were reported on by AdAge. Here are the key numbers:
In Q1 2011, Google’s share 14.7% vs Yahoo’s 12.3%. Google is also growing nearly as fast at Yahoo is declining. To make matters worse for the ex-ad king, Facebook is only a few lengths behind.
Here are the revenue amounts:
- Google: $396 million in display
- Yahoo: $330 million
- Facebook: $238 million
Now that’s a horserace.
From the numbers, it would seem like Yahoo should be making Google voodoo dolls about now, but the expert at IDC says it wouldn’t help.