Last week, folks who work in the area of geo-location gathered in Santa Clarita to talk about the future of the biz. When they were done, they left behind a long list of video and slide presentations that you can access simply by visiting the Where 2.0 website.
Since location-based marketing is such a big trend right now, I wanted to introduce you to Genevieve Bell from Intel. She’s a cultural anthropologist and her specialty is human interaction. The speech she gave at Where 2.0 was called “Context is Everything” and it’s all about the concept of “where” and how it differs depending on who you’re talking to.