Where 2.0: Context is Everything

Last week, folks who work in the area of geo-location gathered in Santa Clarita to talk about the future of the biz. When they were done, they left behind a long list of video and slide presentations that you can access simply by visiting the Where 2.0 website.

Since location-based marketing is such a big trend right now, I wanted to introduce you to Genevieve Bell from Intel. She’s a cultural anthropologist and her specialty is human interaction. The speech she gave at Where 2.0 was called “Context is Everything” and it’s all about the concept of “where” and how it differs depending on who you’re talking to.

Fun with Social Media Marketing

To get noticed in this world, you have to do something creative. Here are two brands that are making a fun, new, social media statement.

Conan O’Brien F*Cards

Funnyman Conan O’Brien is bringing his sharp sense of humor to your Facebook page with his new F*Cards. The “cards” are actually short videos that you can use to update your status. Each one features Conan telling your followers how you really feel about a variety of Facebook subjects.

My favorite is the one where Conan explains how I’d rather have hot bacon grease poured into a cut under my eye rather than see another one of your Farmville updates. Other choices include, “Stop photo-tagging me,” “FYI – I just ate some delicious food,” and “Dear High School / College Buddy.” As Conan says, why bother trying to compose something clever when he can do it for you.

9 Out of 10 Moms Prefer Facebook

If you’re looking for mom, forget the kitchen, check Facebook. She’s probably over there right now, playing games, “liking” for coupons and tagging embarrassing baby pictures of you for all your friends to see.

The January 2011  “How US Moms Share and Spread Information” survey by Lucid Marketing says that 93% of the moms that answered the survey use Facebook and 36% use Twitter.

Blogging, once the hottest trend with online mommies, now sits at only 34% but what’s really odd is that 20% of moms said they still use MySpace. Really? Must be all those Shirley Partridge moms who have their own rock band.

Delicious is Saved by YouTube Founders

I know people who literally had a case of the vapors when they heard that bookmarking site Delicious was shutting down, but today they are breathing easier. Delicious has been saved.

Thanks go to Chad Hurley and Steve Chen, the founders of YouTube. Before that, they worked for Paypal, so I’d say they understand the internet biz. That’s the good news. The potential bad news is there are likely to be changes ahead and that might start some people gasping for air once again.

Delicious is going to move from Yahoo! to the servers of AVOS, a new company that appears to have been built for this very purpose. According to the FAQ, the change over will happen around July of this year and all users will need to either opt-in to move their bookmarks or lose them in the shift.

The FTC Rallies Against Fake News Ads

If you spend anytime following the news on the web you’ve seen the ads. They look like newspaper articles and many even feature the logos of CNN, USAToday and. . . oh, look. . there’s one right there!

Even though they do say “advertorial” on them and they are found in sidebars where banner ads usually hang out, people still think they’re legitimate news sources, so they click and they buy the diet product that is hawked at the end of it all. The FTC says no more. They’ve gone to court to stop ten companies who produce these phony ads and they want to force them refund the money to consumers who fell for the claims.

The FTC charges that the defendants:

Traffic From Social Media Has Highest Bounce Rate

Now that we have a lot more data in the hopper, it’s beginning to look like social media isn’t the magic pill many people thought it would be when it comes to marketing.

Today, we have numbers from Outbrain. This is the company that makes the “You Also Might Like” widget that suggests related content at the bottom of a blog post. They examined traffic from 100 million sessions across more than 100 premium publishers in order to find out how people are discovering content and what happens when they get there.

As we’ve seen from other surveys, the majority of traffic comes from search engines (41%) and content sites (31%). They say social media sends 11% of the traffic, which is better than the 1% ForeSee suggested, but it’s still not fabulous.

Facebook Send Button: Because Sometimes It’s Personal

Facebook has just released a new button that allows users to share items with select people as opposed to everyone who follows them.

The new Send button pops up a small email blank with a drop-down address bar that automatically suggests folks you’ve recently communicated with on Facebook. You can override this by typing in a name, an email address or a Facebook group name.

This is actually a very nice feature. I often see things that I’d like to forward to a select group and not everyone who follows me. The downside is, it doesn’t work with Lists, only Groups. For example, I saw a great daily deal today that I would have shared with my mommy blogging friends, but in order to reach all the people on my “mommy blogger” list, I had to select them one by one. Not good.