Mall of America Runs a Twitter “Parking?” Party

Twitter parties are all the rage with social media moms, but this Saturday, Mall of America is taking that concept one step further with the “Big Secret Parking Party.”

Everyone knows the horror of holiday parking at the local mall, but imagine the nightmare at the biggest mall in the US! It’s enough to make even the jolliest person turn into the Grinch. So this year, for the first time ever, Mall of America will be rewarding their loyal Twitter followers with a VIP ticket to the best parking around.

The event is being run through EventBrite where batches of tickets are being released twice a day for a total of 96 spaces. To claim a ticket, a person must follow the mall on Twitter and provide their Twitter name. There are also very specific times for arrival and a print out of the registration is required.

Too Much Talk Leads to a Few Less Followers

We know that most people choose to follow a business in order to get deals and coupons, but what makes them “unfollow?”  Last week, Smart Brief on Social Media polled their readers on this very topic and here’s what they had to say:

The majority of the people (44%) said they unfollow because they’re overwhelmed by too many updates. Along a similar line, 36.79% said they unfollow if the postings don’t add any value to their day.

Majority of People Surveyed Say Online Rep is Important

78% of people surveyed in a recent poll said they believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them.

And when they look you up, what will they find? Social media is a great tool for connecting with your customers but it’s also a potential minefield for those who don’t tread carefully. Take the Chipotle restaurant manager who recently posted to Facebook that she’d run over a cat on her way to home. The company says it was the work of a hacker, but more likely it was just a bad joke on the woman’s part. It caused a flood of nasty comments on the restaurant’s Facebook page and even a retaliatory page called Chipotle Hates Cats.

Do the Big Brands Have an Advantage When it Comes to Social Media?

Social media is the great equalizer; Lady Gaga (VEGAS tonight, gambling and inappropriate attire to ensue ) Tweeting alongside Taylyr, the junior high school student with a band (:/ im in QUIET the awful state. im pretty sure i dont want to go to school in the morning). Facebook, where you can have updates from TV vampires right next to reminders from your mom. Age, race, socio-economic status, celeb or regular Joe — there are no barriers in social media.

So why is it that the big brands are dominating when it comes to social media marketing? That’s the question Brian Sheehan is asking over at AdAge.

YouTube Removes Time Limit for Some Users

YouTube made an interesting move this week that appears to be a portent of things to come. Only a few months after raising the maximum video time from ten minutes to fifteen, they’re now removing the cap completely — but only for the privileged few.

To see if your account has been selected, log in and click the upload button. Chances are you’re still stuck on fifteen but for how long?

In the past, limiting video time might have been related to bandwidth issues both on site and for the average user. But with faster processors and the switch from dial-up to cable, downloading and watching a fifteen minute video isn’t a problem for most users.

Google Still Rules as the Most Used Social Media Login

In an average day, I log-in to no less than twenty different websites. Some of these are blogs I work on. Some are communities I follow. Then there’s Amazon, eBay, Gmail, Facebook and Twitter.  Each place has its own username and password and some make me change my password on a regular basis. Firefox remembers most of them for me, thank heavens, but it’s not an exact science.

So in comes social media logins. These are the sites that allow you to bypass their own login system by using Facebook, Twitter, etc. At first glance, it seems like a great solution. You only have one front door key to your house, so why not one “key” for the entire internet. But which key?

Is it Time to Say Goodbye to Counting Clicks?

Click.

That’s the sound of another consumer moving from the webpage they’re on to your page via a display ad they found in the sidebar. Hooray!

Unfortunately, these days, the sound of the click, click, click is less of a tap dance and more like the lazy snap of a pleased beatnik. ComScore says that the average click rate on a display ad is 0.1%. Compare that to the average click rate on a paid search ad campaign (3.5%) and it’s easy to see why the digital intelligence company is calling for an end to counting clicks.