It’s coming faster than we expected, that moment where digital magazine sales top those of their print counterpart. Future Publishing showed off their wares this week at PaidContent.org and it’s looking good. “£1.1 ($1.78) million in digital profit, nearly making up for a £1.2 ($1.94) million print decline.” When you think about the fact that tablets are only just beginning to hit the market, the future for Future, and everyone else, looks pretty amazing.
Future Publishing does have a leg-up since their reader base is already tech savvy. They’re the publishers of Mac Life, Xbox Magazine, T3, TechRadar and other music, movie and tech magazines. However, it’s Guitar World’s “Lick of the Day” app that is making a big splash for Future. This is a simple, but useful app that is the perfect add on for the magazine’s print subscribers. By driving them to their smartphones, Future is giving their audience a taste of the digital life and from there it’s an easy hop to the tablet and paying for a digital magazine subscription.