Since the invention of the calculator watch, it’s always been noted that men are more comfortable with tech than women. Well, not anymore. New research for Women at NBCU shows that 75% of women disagree with that statement and they have the online presence to prove it.
The survey shows that on social networking sites, women have more brand friends and social friends. “They check their profiles four or more times each day and spend 3.3 hours online daily for non-work related activities.”
Other results include:
- Proliferation of flash sales: 87% of women prefer a one-day deep discount to a moderate weeklong sale.
- Privacy: An overwhelming 91% of respondents would give their email for a discount, 50% are willing to give their phone number, and 25% would share their GPS location.