Cause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good.
If you’re involved in cause marketing, take a look at the results of this study by Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication.
The study is called Dynamics of Cause Engagement and it explores a wide range of areas including, in this case, the differences between the sexes.
More than four in ten Americans (45%) are actively involved with supporting causes, and women make up a significantly larger part of this group than men.