What’s Next? Marketing to Match Your Mood

It’s just another manic Monday, which means I’m in the mood for chocolate, Ramen noodles and movies that don’t make me think. The last thing I want to do is cook, so this would be a great time to show me an ad for a pizza delivery service that includes fresh-baked, chocolate chip cookies with every order.

Imagine if you could match marketing to mood. Actually, you may not have to imagine for long, because the experts say it’s coming soon.

Moodagent is one step in that direction, it’s a mobile phone app that delivers a playlist of music based on your chosen mood. The program uses a variety of criteria to slot songs into emotional compartments such as happy, angry and sensual. For some odd reason my husband thinks “wistful” should be one of the choices, but what would it play? “Rainbow Connection” and “Breakfast at Tiffany’s?”

March Mobile Mix: Connected Devices Up 21 Percent

It’s time for the March Mobile Mix by Millennial Media. Try saying that three times fast.

The big news is that connected devices are up 21% month-over-month. This is mostly due to the rise in tablet usage and is expected to jump up again thanks to the release of the iPad2 and Blackberry Playbook.

Looking strictly at Smartphones, Android has the biggest chunk of the pie with 48%, but the release of the Verizon iPhone pushed iOS up 11%.

And here’s an interesting fact from the report:

63% of customers surveyed said they would be less likely to buy from a company via other purchase channels if they experienced a problem conducting a mobile transaction.

Tomorrow is Officially Foursquare Day?

Tomorrow, April 16, is Foursquare Day and it’s not just the workers at the busiest location-based check-in service who say so. Mayor Bloomberg of New York City says so, as does the Mayor of Indianapolis and apparently dozens of other cities across the US.

Here’s the skinny from the Foursquare Day home page.

Foursquare Day is April 16th – because it is the 4th month, and the 4-squared day! (4/16) It’s also the first “Social Media holiday” and was officially endorsed by Foursquare.com.

Foursquare Day is all about celebrating social media, but personally, I think they may be giving people the wrong impression. If it’s a “social media holiday,” doesn’t that mean you should take a break (aka a “holiday”) from social media. This whole thing could backfire on them. Imagine if everyone stopped Tweeting, updating their Facebook and checking-in for 24 hours! What a lonely planet this would be.

Walking Dead Ad Next to Funeral Parlor: Brilliant or Oops?

AMC’s series “The Walking Dead” is making quite a splash in the UK but for all the wrong reasons. A billboard, advertising the zombie-themed series appeared next to a funeral home and people are not happy.

(Photo: North News)

A ClearChannel spokesman said that it was an “unfortunate juxtaposition.” He apologized and said the sign would be removed. The funeralcare owner expressed his displeasure saying that when the space was leased, he was assured that nothing “inappropriate” would be featured there.

It’s unlikely that anyone at ClearChannel made the connection between the sign placement and the next-door neighbor. If they did, then it was a person with a wicked sense of humor who signed off on it. Or maybe it was an advertising genius. Obviously, the people who put up the sign weren’t concerned or maybe they simply didn’t walk around to the other side of the building.

As Twitter Slips, Potential Competitors Close In

It’s no secret that Twitter has more registered users than actual users. There are stats that say that almost half of the accounts are no longer active. Stats that show how 90% of the Tweets come from 25% of the people and that Twitter’s growth has begun to level off. Add to that, all the internal squabbling and a recent move to block third-party developers and Twitter’s star isn’t shining quite as bright as it used to.

Why? And what now? Fortune has the “why” covered. They’ve just published an extensive article that looks at the history of the company and the roadblocks they’ve faced. If you want all the gory details, it’s a good read.

Here’s what caught my eye;

Under 1 Percent of Web Visits Comes from Social Media

What are you hoping to gain out of your social media efforts? If it’s a rise in traffic to your website, you better come up with a new plan.

According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL.

Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link. This plays into the idea that social media is best used for brand awareness, but still, 18% isn’t that great.

Rise in Mobile Spurs Growth in Search Marketing

When asked which trend has had the biggest impact on search marketing, 40% of business surveyed said it was the rise in mobile internet usage. Following closely behind that was the personalization of search results and behavioral targeting.

New tools aplenty, and yet 95% of the search marketing dollars are still being spent with our old friend Adwords. The Bing / Yahoo combo got 70% of the vote and a respectable 47% of respondents said they run PPC campaigns on Facebook.

The info comes from the new State of Search Marketing Report 2011, which is produced by Econsultancy. The results indicate a rise in social media marketing to the point where it’s nearly equal to that of paid search (74% vs 79%). Facebook usage alone has risen from 73% to 84% (that’s general Facebook for marketing, not just PPC).