Do you mix business with pleasure – on social media, that is? A blogger at Ars Technica has just posted about a study that examines the relationship between professors who Tweet and their students.
The study had students follow a specially designed Twitter feed that was supposedly written by one of their professors. One group got only school-related Tweets, one got only personal Tweets and the third group got a mix.
After following the feeds, the students were asked to rate the professor’s credibility. The highest ratings came from those who saw only personal Tweets. The addition of school-related Tweets did nothing to raise the professor’s score.
The authors of the study felt that the higher rating came from the fact that the students thought the personal Tweeting professor was more “caring” which apparently is more important that competent.