This August, Facebook is going to make a change that will force all brand pages to allow user comments on their Facebook wall. While this move is concerning some, it’s actually a good thing when it comes to engagement.
A recent study by digital think tank L2, shows that companies who do allow fan posting had a considerably higher Facebook IQ score than those who didn’t. What’s FB IQ? It’s a nifty little number L2 whipped up to measure the effectiveness of Facebook brand pages. It takes in to account, not only the number of fans, but the number of comments, growth rate, posting frequency, content variety, search engine visibility and more.