Facebook Now Features Photo Tagging for Pages

Properly labeled and tagged photos can help any website get an extra search engine boost and now Facebook is ready to give you that same leg-up.

Facebook’s new photo-tagging feature allows anyone to tag a photo with any Facebook Brand & Product or People page. Here’s a visual example:

When the tagger clicks the photo you get a drop down of your own pages to choose from, or you can type in the page you want. Right now, only the specified categories are available, so not everything you type in will return a result.

It’s Easy to Influence the Influence-Her

Take a look at the women in your life, (go ahead, they’ll appreciate it) and notice who it is they all turn to when they need advice about anything from movies to make-up.

If you’re living in a typical world, you’ll find that a few women in the circle stand out as influencers. They’re the ones who always seem to know the latest trend, where to find the hottest deal and what’s coming out later this month.

Marina Maher Communications (MMC), refers to these women as the “Influence-Hers” and to marketers, they’re like finding a golden ticket to the Wonka factory. The bad news is that, like Wonka tickets, there are only a few of them. According to MMC’s recent survey of over 2,000 women, only 12% of women fall into this category. The good news is, they’re open to listening to your message and if they like you, they like you a lot.

Want to Get to Know Your Neighbors? Join Yatown

If you’re more interested in connecting with folks in your neighborhood than folks around the world, have I got a site for you. Yatown is a new, hyper-local social media site that’s all about cluing you in to what’s happening down the street and around the corner.

It was created by Christopher Nguyen and Kevin Lim who both spent time with Google before moving on to other internet properties. Says Lim,

“We see our neighbors and wave at them all the time, but are limited to just a few houses nearby, and have no convenient way to connect with others who may know what’s going on with that downtown construction, or what that traffic jam was all about, or who’s the best plumber around. There is no easy way to announce a garage sale to the neighborhood online, no easy way to promote the school fundraiser other than using a mailing list and no easy way to reach out to the neighborhood and campaign for school-funding measures.”

Facebook Continues with Its Mission to Take Over the World

A man in Egypt named his daughter Facebook, which maybe isn’t any stranger than Blanket or Moon Unit, but what are they going to call her for short? If they call her Face, people will think she was named after an A-Team character. Maybe Bookie?

I know many of you don’t like it, but Facebook is gaining popularity all over the world and comScore has a chart to prove it. Look.

Chart: comScore_Facebook Global Growth

comScore_Facebook Global Growth

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Photos: iStockphoto

Across the board, Facebook usage is up 43% and look at Asia and the Middle East, the growth percentage is encouraging. . . or discouraging, depending on your point of view.

Have you updated your status today?

CMO’s Believe Social Marketing Will Pay Off. . . Eventually

Social Media and ROI. Should I just stop there? This past weekend, Joe wrote a decisive piece about how the two concepts shouldn’t be used in the same sentence. If you scan even further back, you’ll find me making the same point — though with a thinner blade. That’s why I was very interested to see what was behind this piece from MarketingSherpa: Marketing Research Chart: CMO confidence in social media’s ability to produce ROI

Surely, this would show that most CMO’s agree that social media ROI is like using a pedometer to find out how far I walked in my dreams.

Let’s take a look:

Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI) at budget time?

Wealthy People Don’t Care About Coupons. Who Knew?

A penny saved may be a penny earned but only if you make under 500K a year. The Affluence Collaborative surveyed wealthy internet users and eMarketer put the results in one of their excellent graphs, which you’ll find below.

As expected, nearly half of the general population follows brands on social media to get coupons and deals, and just under that is the reason of brand loyalty. But as soon as you move into a higher tax bracket, the tide shifts and coupons fall away to only 29%, with 52.3% saying it’s brand loyalty that keeps them hanging on.

This is very good news for luxury brands. It’s actually a nice pat on the back for creating a quality product.

Now take a look at the last item on the list; “Their tweets/posts are entertaining.”

Quora Greenlights Self-Promotion

Marketers, start your engines! As of right now, Q&A site Quora has not only lifted their ban on self-promotion, they’re actually encouraging it.

The old policy said that content that was “primarily self-promotional” was prohibited. Here’s why they changed the rule.

Quora’s key principle regarding content is that users should make the site a great resource for people who want to learn. The quality of the answer is what we care about. Evaluating the intention of an answer does not support this policy.

We want to encourage users to provide answers based on personal experience, and this often involves — or even requires — discussing subject(s) in which the writer has personal experience. Personal experience is an asset, not a liability, and is a key element of many of the best answers on Quora. In other words, we want users to write about what they know and care about — companies, organizations, causes, people, products, etc.