Tips for Reaching & Engaging the Elusive Millennial may sound like an Animal Planet special, but it’s actually a very informative webinar from Geoff Ramsey of eMarketer. Millennials are those that came of age in the 2000′s, but for the purpose of the study, they’re defined as the 18 – 34 year-old group.
The biggest factor that differentiates this group from those that went before it, is that these people were born techies. They came into adulthood with cell phones in hand, laptops in their backpacks and an almost innate disdain for print mediums. They are 72 million strong and they have 200 billion dollars to spend. This is an audience you want to please and eMarketer’s presentation has some tips in that regard.