This morning, as I skimmed through my newsfeeds and email messages, I found three posts that had to do with finding a way to excel on Twitter. Since the bird seems to be in the collective consciousness today, I thought I’d take a moment to add my two cents to the communal pot.
Let’s start with Business News Daily. For some strange reason, they have two, very similar articles running today that deal with Twitter success. First, there’s 9 Steps to a Successful Twitter Strategy.
The title alone will stop many people in their tracks. Strategy? I just post whatever comes to mind when I have minute, right? Is that a strategy? No, Newman, it’s not. The article lists nine steps to setting up a plan but basically it breaks down to this, list your marketing goals, listen to your customers, create a plan to regularly engage and respond to your customers, set up metrics to measure your success in regard to the marketing goals.