Most people would think twice about typing their social security number into an online profile, but what about your driver’s license number? What about your grades? The organizations that you work for or even your mother’s maiden name?
The Center for Media Design at Ball University conducted a very interesting study about what kinds of information people are willing to share. Rather than hand out a questionnaire, they asked the students to write down categories of personal information on slips of paper. Then they had them drop the slips into boxes based on how comfortable they would be sharing that information.