Hear that? That’s the sound of potential shoppers talking about your product online. What are they saying? According to a new study by ROI Research, mostly, they’re talking about the price.
eMarketer made a nice bar graph that explains it all.
I’m not surprised that “deal” talk is high on the list, but I am surprised that “compare prices” landed so high. I shop online all the time, but I don’t usually go to Facebook to ask if anyone can beat the price of the laptop I want to buy. Apparently, others do, so if your pricing isn’t competitive, you might as well get out of the game.
The big takeaway here, is that nearly half of all respondents are talking about products and services on social media. They’re talking, but are you listening?