We Interrupt This Twitter Stream for an Important Message

Over the past year, Twitter has actively introduced a variety of ad messages into their system. Promoted Tweets and Promoted Trends are the two most popular, but each of those is designed to hang around on the fringes of the main feed.

Now, rumor has it, that Twitter is looking to insert ad messages into the Twitter stream. Twitter says it’s them being bold and where that will lead them is anyone’s guess.

TechCrunch did an informal survey on the idea and the results weren’t as negative as you might expect. Some would like the option of paying for the service in return for having ads shut off, while others see it as a necessary evil. There are, after all, not many free lunches.

Newegg Leverages the Power of Now

If you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here’s the thing though, you have to buy it now and I mean now. Once they’re sold out, it’s over. I’m not talking 24 hours, I’m talking about in the next hour and you don’t want to miss out, so buy now.

Now — is a powerful thing and electronics retailer Newegg is leveraging that power by pushing their “Shell Shocker” deals as mobile alerts. Responsys is the company behind the mechanics of it and their Chief Marketing and Sales Officer had this to say:

Google: One Billion Served

In May, Google became the first web property to have one billion unique visitors. According to comScore, Microsoft clocked around 905 million visitors, and Facebook.com had 713.6 million visitors.

McDonalds is still the reigning champ!

Can you even imagine a billion of anything? It looks like this in numbers: 1,000,000,000. Outside of North America, this is often referred to as One Thousand Million. One billion pennies stacked equals the height and length of five school buses, and “a piece of finely woven bed sheet cloth that contained a billion holes would measure about 500 square feet, large enough to cover a moderate sized apartment.”

That’s a lot of anything, but there’s a hidden downside. The Google number represents an 8.4% growth, but competitors Microsoft and Facebook have higher growth percentages. Facebook’s growth was 30%. Does this mean Facebook will eventually overtake Google? I hope not and probably not.

An International Look at Mobile Advertising

The Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France.

The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then looked at pre-purchase behavior and here’s what they got:

After reviewing the information, 40% of those in France used their mobile phone to purchase an item, as did 39% of US users and 34% in the UK.

After purchase, the US was slightly ahead in using their mobile phone to check order status and to share product info with others. France came in lowest on the sharing poll, so apparently they like to shop but prefer to keep their treasures to themselves.

New Study: Only 7.5 Percent of Fans See Your Facebook Page Posts

On average, 7.9% of Facebook fans see fan page updates on a daily basis. When you look specifically at Facebook pages with over a million fans, the number drops to 2.79%.

Wow, that’s depressing. And just yesterday we were telling you how Facebook is booming and moms follow lots of brand pages and they’re being influenced to buy. So how can that be?

The numbers come from PageLever, but they’re in a closed beta right now, so we’re getting it second hand from All Facebook. Even without being able to dive deeply into the original report, I believe what I’m seeing.

Marketing to Moms: A Good Product Trumps All

Brands spend billions of dollars marketing to moms. They make commercials, offer coupons and samples and they run active social media campaigns. According to a new White Paper by SheSpeaks and Mom-entum, all those brands really needed to do was turn out a great product.

In a survey of 800 moms, the majority (31%) said they “like” a brand on Facebook because they like the brand in real life. 23% said they came over from a “like” button on a company webpage. Either way, they came in to Facebook because they were already a fan of the product so finding the brand on Facebook was the next step.

Facebook Bumps Up to Third Largest for Ad Sales

If you need more proof that Facebook is growing faster than Steve McQueen’s The Blob, here it is. eMarketer is reporting that Facebook has moved into third place for total ad sales, passing Microsoft and is closing the gap on Yahoo.

Google is still number one and way out of reach thanks mostly to search, but you have to wonder if someone won’t be able to push past them. . . someday?

What’s truly discouraging about these numbers is the fact that now 67.7% of all ad dollars are being split between the top five companies. That’s up from 63% only two years ago. With AOL and Yahoo trending downward and Microsoft barely hanging on, it’s possible that this could be a three-horse race in the near future, or even worse, a battle between Facebook and Google alone. To keep the monster metaphor alive, that’s like Godzilla vs. Rodan and it’s the little people who will suffer.