AOL is closing the doors on nearly half of the 70 niche sites they maintain under the parent company umbrella. The news hit the web after a memo went out to the staff about the reorganization and though it’s bad news for employees, it’s good news for the AOL brand.
The graphic at the right is only a portion of the sites currently being operated by AOL and that’s before the acquisition of the Huffington Post. There was already quite a bit of redundancy across the sites, so streamlining only makes sense from both a financial and a brand standpoint. AOL Jobs. AOL Health. Fine. But FleaFlicker? ShelterPop? UserPlane? Oh, wait, those are the sites that are staying. The ones that are going away? According to Forbes, they include well-known TV news site TV Squad which will be rolled into the generic AOL TV. Financial site WalletPop will become part of Daily Finance, Politics Daily will roll into Huffington Post Politics.