New Study: Half Life of a Facebook Post

When you make a post on your company’s Facebook page, you’ve got about an hour and 20 minutes before the post is out of sight and out of mind.

This factoid and a few other interesting gems, comes from a study done by social media toolbar provider, Visibli.

Their study indicated that Facebook posts get 50% of their likes in that first hour and twenty. A day later, the post is off the grid and forgotten but it still beats engagement on Twitter which has an even shorter window.

AdAge quoted Visibli CEO Saif Ajani as saying,

“If you want to maximize your exposure, you should post every hour and 20 minutes.”

On the other hand,

Get Bing Rewards Without a Bing Bar

Did you know that Bing has a rewards program? I didn’t and I belong to dozens of these things. Before now, though, I wouldn’t have bothered with Bing’s because you had to download a toolbar, but not anymore.

The Bing Rewards Preview is a program that let’s you earn credits when you visit the Bing homepage and there’s nothing to download. It uses your Windows Live ID to keep track, then it offers you point deals in a drop down box at the top of the page.

I was very surprised by the actions required in the first two credit offers that I received. The first asked me to read a page about polio and the second to check out a visual search page of Pulitzer Prize winning books.

Two Thirds of Deal Buyers Return For More

Nearly two-thirds (64.6 percent) of daily deal buyers returned later to patronize the businesses where they used a daily deal and 60 percent spent more than the deal value while they were there the first time.

How do you like them apples? We knew there had to be a reason deal sites kept popping up. They actually work! They actually bring in business. Who knew?

These new survey results come from Lightspeed and they were based on answers given by the 3,300 respondents who are members of Lightspeed Research’s U.S. online panel.

Take a look at this:

Those are some nice numbers there. And the fact that the users were on the fence tells me that they hadn’t used the service or bought the product before, so that 60% is likely all new customers.

The Real Cost of the Free Sample

The free sample is a staple of marketing. Just spend an hour walking through Costco or perusing a money-saving mommy blog. Look at the number of people who will give up a Facebook “like” in order to get one or how many friend’s email addresses they’ll pimp out in return.

The trouble is, free samples aren’t free for the business who provides them. They actually cost quite a bit of money, particularly if they have to be shipped to thousands of people. Consumers don’t get this. Especially if they’re asking a business to donate an item to a local charity. Consumers think, well, you’re making cookies anyway, so what’s the big deal about making two dozen more in support of the youth soccer team? After all, it’s good advertising for your company, right?

IntoNow Offers Coupons for Commercial Checkins

Imagine if you could make a TV commercial “clickable.” IntoNow has taken the first step with their new feature which allows you to check-in to commercials in return for a prize.

First up is Pepsi MAX with their “Clubhouse in the Corn” commercial. When you see the commercial on TV, you activate the IntoNow app on your phone. The app uses SoundPrint technology to “listen” to the commercial, verifying that you are indeed watching it, then it rewards you with a coupon for a free Pepsi. Pretty nifty, huh? It’s like the video version of a QR code.

eBay Gets into Geo-Location Market with Company Buy

eBay is about to branch out into the geo-location and deal market with the acquisition of a company called Where. The “Where” phone app, helps you find the best places to eat, drink and be merry based on your current location. They also run an ad publishing network that specializes in hyper-local ads.

Where has been around since 2004, and is said to have 120,000 merchants and advertisers working with them and 4 million users. (Though I must admit, I’ve never heard of them, have you?)

As a number of outlets are reporting, it appears that the merger began with the concept of adding Paypal as a payment option for Where deals and snowballed from there. Going forward, Where will be under the Paypal umbrella which could be another step toward the development of that illusive digital wallet.

Where Do Consumers Go for Product Reviews? Not Social Media

Going online to research a product before you buy it is something nearly everyone does at least a few times a year. People look up everything online, especially high-tech items, clothing, cars, and even DVDs and CDs. And you can bet that what they read online is influencing which item they buy and who they buy it from.

But where do people look for information? Lightspeed Research has the answer.

As you can see, social networking lands at the bottom of the list, which doesn’t bode well for all those brand “likes” on Facebook.

Naor Chazan, Marketing Director, Americas at Lightspeed Research says,

“Despite their role in our digital lives, social networks don’t yet seem to be the place where Word of Mouth is delivering its full power.”