Creating a clever Super Bowl commercial takes time, talent and a lot of money. So in order to make the very most of their investment, Super Bowl advertisers are trying something new this year – using social media to pre-advertise their advertisement.
Bud Light, Audi and HomeAway (?) have all launched Super Bowl ad related campaigns on Twitter and / or Facebook but the one that’s really sparking interest is the Mercedes-Benz push.
The luxury car company is running a “Tweet Race.” On Wednesday, four teams will set out from four major cities on their way to Dallas, Texas, each driving a “specially-outfitted” Mercedes-Benz vehicle. The cars will be “Tweet Powered,” meaning that they’ll gain ground based on the number of Tweets their team receives. Sounds complicated but it also sounds like something people will really get behind.