New Digg CEO Says Sorry . . . But Why Did He Have To?

You know the story. Digg changed the site in order to bring it more in line with modern social media. The old school Diggers got mad and threatened to leave. Kevin Rose said, oops, we messed up, then he left and Matt Williams took over as CEO and now he’s trying to dig out from under the mess he’s been handed.

Williams decided that the best way to address the problem was to say hello and I’m sorry.

“As many of you know, the launch of Digg v4 didn’t go smoothly, and we’re deeply sorry that we disappointed our Digg community in the process. Thank you for your patience and your extremely candid feedback — we hear you loud and clear.”

Bing Partners with Facebook for Personalized Search

Search engines are fine if you want to know the capital of Alaska or how to make the perfect omelet, but what if you can’t decide on what movie to see or what book to read? Sure, you could check out the hundreds of reviews found all over the web, but why trust total strangers when you can get advice from your friends instantly on Bing! And by friends, I mean your Facebook pals, many of whom are probably as unknown to you as CullenLuver47 who left a movie review on Amazon.

Bing is the latest program to get bitten by the Facebook bug and you’ll see it in your results when you use the “decision engine” to search. They’ve cleverly tagged it: Bing Social Search: Now it’s personal. Here’s how it works.

Media General Partners with Groupon For Local Deals

Newspaper publisher Media General has teamed up with Groupon in hopes of driving new traffic to their associated newspaper websites. They’ve started with the Richmond Times-Dispatch and have labeled the offering the “Richmond Daily Deal.” Groupon gets a “powered by” in the logo.

The deals work just as the do on the Groupon website with some slight graphical twists and obviously a much more local focus. When you click on the “buy now” link, you’re taken to the main Groupon website where you can sign in with your Groupon account or Facebook login. It’s assumed that the two companies are splitting the profits but there’s no word on who is making out on the higher end of the deal.

Video Aids Double-Digit Growth in Online Ad Spending

The Interactive Advertising Bureau (IAB) is reporting record breaking numbers on ad spending, but don’t put the down-payment on the Ferrari just yet. While it’s clear that the first half of 2010 saw a hefty increase in online ad dollars, the 11.3% increase is over the first half of 2009 which was an exceptionally bad moment in time.

Display advertising pulled in $4.4 billion in the first half of 2010 which is a 16% increase over the same period in 2009. Much of the growth came in the area of digital video advertising which is as high as it’s ever been, a full 31% over last year. This increase points to two things – consumers are responding to video advertising and ad buyers are more comfortable with the medium. Still, I’d say it’s the buyers not the consumers that are keeping video advertising from going through the roof.

AdKeeper Lets You Rip Out Ads the Modern Way

I’m a magazine ripper. I admit it and I know it’s not something everyone understands, but it’s how I roll. As I read my favorite magazines, I rip out recipes, coupons, the occasional photo of a good looking guy (hey, all work and no play. . . ) and I rip out ads.

With the holidays coming, I’ve been ripping more ads than ever so I was very intrigued when I saw the recent ClickZ article on AdKeeper. AdKeeper is an online service that allows you to virtually rip out the ads you see online. Scott Kurnit, founder and former CEO of About.com, is the man behind the plan. He commissioned a study and found that 95% of people tear ads out of magazines, so it appears I’m not alone in this. His logic is anytime you can bring an offline behavior online, you’ve got a winner.

Could Twitter Become the “Must-Buy” Ad Platform of the Future?

Could Twitter become the “must-buy” ad platform of the future? It’s not going to happen next week, but The New York Times says that Twitter is gearing up in hopes of becoming more than a fast blip on the radar. Many feel that the act of promoting Dick Costolo from COO to CEO is a sign of things to come. The article also notes that Twitter has a group of employees working on advertising instead of just one. But interest in becoming a sought after ad platform isn’t enough to make it so.

NYT quotes Ian Schafter of Deep Focus as saying;

“Agencies are uneducated, brands are uneducated and to a certain extent, Twitter is uneducated. There are no best practices. There are just hunches about what will work.”

TNS Puts Results of Huge Digital Life Research Project Online

If you like stats and graphics, you’ll go positively mad over a new website by custom research agency TNS. The website is called DiscoverDigitalLife.com and it’s a public repository for the massive amounts of data collected in regard to consumer’s online behavior and attitudes.

The study covers 48,804 people from 46 countries, ranging in age from 16 to 60 and TNS claims they’ve discovered “major changes in online behavior.” They probably have but it will take you awhile to find it if you try to dig it out yourself. To help you, TNS has turned all the facts and figures into pretty graphics and it’s impressive.

When you visit www.discoverdigitallife.com you’ll find a “taster” sampler of data that delivers a lot more than your average appetizer. Right away you can choose from several small pdf presentations including a look at the six lifestyle segments and the drivers of online behavior.