If you routinely scan social media for complaints about your business or product, come March you’ll need to add another site to the list. The Consumer Product Safety Commission is now beta testing a new website that will allow consumers to list their complaints publicly. The site is called SaferProducts.gov and AdAge calls it “Yelp with the imprimatur of government authority.”
The site will focus only on product safety issues and complaints will be screened before they go live, but don’t expect too many of the posts to get tossed. The CPSC says, all comments “that meet the minimum requirements for publication in the Database will be disclosed in the Database.” The legalese that follows is pretty extensive but it all boils down to what the screener considers to be reasonable. Which means, unless a consumer sends in a blatantly outrageous claim, it’s likely to get published.