Mountain Dew is getting personal with a new series of ads promoting three discontinued flavors that are back for a limited time. It’s called the “Back by Popular Dewmand” campaign and it’s designed to reward the fans that worked hard to get the product back on the shelf.
It all began at Mountain Dew’s Facebook page where fans were asked to vote on their favorite flavors then back it up with videos and photos. Each flavor had a winner and the winner was treated to a flavor party with their friends. But it doesn’t stop there. Now Mountain Dew is running banner and radio ads that feature the name and likeness of those rabid Dew fans.