Magazine Apps Have Readers Opting In and Coming Back

A new study by digital publisher YUDU, states that 40% of people who download a reader app register their personal information when given the option. It’s a surprisingly high number given all of the public outcry over privacy online and “do not track.”

Magazine apps had the highest opt-in rate at 41.48%,with brochure apps coming in just below that at 38.65% and catalog apps at 37.48%. YUDU thinks that the number of people opting-in to the sales apps is surprising in its own right. As a shopper, however, I see it the other way around. I’m happy to give a company my personal data if it’s going to help me buy a product I want, but why does a magazine need my address when it’s all digital?

8 Out of 10 Women Believe in Supporting a Cause

Cause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good.

If you’re involved in cause marketing, take a look at the results of this study by Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication.

The study is called Dynamics of Cause Engagement and it explores a wide range of areas including, in this case, the differences between the sexes.

More than four in ten Americans (45%) are actively involved with supporting causes, and women make up a significantly larger part of this group than men.

Blip.TV Builds a Better Mouse Trap

Blip.TV has a new mission. They’ve turned the site into a consumer-facing repository for the best original shows on the web. They did this because, according to CEO Mike Hudack, no one else had done it, but I’m sure YouTube would argue the point.

What Hudack and his team really did, was build a better mouse trap, or in this case, a better original video viewing experience. They did it by honing in on what it is that annoys people about the current experience and that’s smart thinking.

Here are some of the points they addressed and how you can use their ideas to make your site better.

The entire site is curated by humans.

Memorial Day Emails Outperform All Other Holidays

Memorial Day is one of the few holidays that encourages relaxing around the house. You don’t have to buy a gift. You don’t have to make dinner reservations. At most, you may have to throw some steaks on the grill, but no big hardship there, right?

Maybe that’s why people are in the mood to shop online come Memorial Day. According to Experian CheetahMail, Memorial Day emails have the highest transaction rates of any holiday.

The report states that Memorial Day has a higher level of pre-holiday browsing and that transactions peak one week prior and on the holiday itself.

SMB’s Know Mobile but Don’t Use Mobile

How important is mobile to your small business? Network Solutions did a survey and found that while most SMB’s are aware of the possibilities, few of them are actually using mobile for marketing.

The first line item is a tricky one. Text messaging can be seen as an invasion of privacy for some mobile users, so this probably isn’t the best place to start.

Listing your company with a location-based website, however, is a quick way to get a mobile boost. Shoot some clear photos of your business, then spend a few hours setting up profiles with Foursquare, Google Places and Facebook Places to start. This is an easy one and should be way higher than 19%.

Who Uses Social Media: An Infograph

It’s one thing to read about it, but a whole ‘nother thing to see it put into graphical form. Here’s AdAge’s look at the demographics of social media.

First up is the breakdown of social media users compared to the population of the US. Kind of frightening, actually, to see Facebook so close to the outer rim. I feel like I’m looking at one of those molten lava charts from an old B scifi movie. “We’ve got to find a way to stop the rapid expansion before the Facebook layer breaks through and destroys the world!”

Survey Says: Mobile Check-In Users Are More Responsive to Ads

comScore’s MobiLens service has some new data regarding those folks who use their phones to “check-in” and it’s all upside for marketers.

First of all, they concluded that 16.7 million US mobile phone users accessed a check-in service in March 2011. 12.7 of those folks were on smartphones, which is not surprising. Also not surprising is the fact that the majority of the users were between 18-34 years old. Compared to mobile users in general, 23.3% of check-in folks were full-time students and nearly half of check-in users were employed full time.

What’s interesting to note, is that when it came to general mobile media usage, check-in users returned results very similar to early adopters. 40.3% said they read tech news, 28.2% owned a tablet and a whopping 95% use applications or the browser on their phone.