A new study by digital publisher YUDU, states that 40% of people who download a reader app register their personal information when given the option. It’s a surprisingly high number given all of the public outcry over privacy online and “do not track.”
Magazine apps had the highest opt-in rate at 41.48%,with brochure apps coming in just below that at 38.65% and catalog apps at 37.48%. YUDU thinks that the number of people opting-in to the sales apps is surprising in its own right. As a shopper, however, I see it the other way around. I’m happy to give a company my personal data if it’s going to help me buy a product I want, but why does a magazine need my address when it’s all digital?