Everyone knows what a ringtone is but I admit I was thrown for a moment when I saw this new report about ringbacks. A ringback tone is what you hear while you’re waiting for your call to connect. Usually it’s a sequence of beeps, which aren’t very pleasant to listen to, so why not offer something more fun like the McDonald’s jingle or a reminder to have a Coke and a Smile with lunch.
Ringback advertising is on the rise and according to a new report from Juniper Research, ad dollars are likely to hit $780 million by 2015. Juniper reports that many companies offer airtime credit in return for opting in to the branded content program, so that makes it a win-win on both sides.