It might be a sad day for bookstores, but it’s a great day for readers. According to the Association of American Publishers, ebook sales rose 115% in January beating out both paperback and hardcover sales in the same month.
Paperback sales in January were dismal, dropping to 39 million, well below ebooks’ 69.9 million sales figure. Adult hardcover books pulled in $49.1 million which is an 11.3% drop. The only kind of book beating ebooks were trade paperbacks which pulled in $83.6 million.
Marketers have long used ebooks as a reward in return for a potential client’s email address, but now that people have shown they’re willing to buy ebooks, why not look at ebooks as an opportunity to bring in some income.