Last week, Hulu’s CEO Jason Kilar wrote a blog post about the future of TV and web advertising that folks say was tantamount to him writing his resignation. The crux of the post is that TV execs are stuck doing business the old fashioned way and as such, are squashing the progress of web TV which is much more appropriate for today’s mobile society.
He makes three big points which demonstrate why web TV is more powerful than traditional TV:
- Traditional TV has too many ads
- Consumers want TV to be more convenient for them.
- Consumers are demonstrating that they are the greatest marketing force a good television show or movie could ever have, given the powerful social media tools at consumers’ disposal.