Social Media and ROI. Should I just stop there? This past weekend, Joe wrote a decisive piece about how the two concepts shouldn’t be used in the same sentence. If you scan even further back, you’ll find me making the same point — though with a thinner blade. That’s why I was very interested to see what was behind this piece from MarketingSherpa: Marketing Research Chart: CMO confidence in social media’s ability to produce ROI
Surely, this would show that most CMO’s agree that social media ROI is like using a pedometer to find out how far I walked in my dreams.
Let’s take a look:
Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI) at budget time?