Last year, marketers spent 87 million dollars on mobile game ads but Juniper Research says that’s bird seed compared to where we’ll be five years from now. A new report from the UK based company, says that mobile game ad dollars will climb to ten times that amount by 2015. That’s nearly 900 million bucks riding the coattails of Angry Birds, Grand Theft Auto and The Sims.
Much of the increase comes from the general interest in all things mobile that has been taking over the planet. You can’t even watch TV without seeing a dozen commercials for cell phones and tablets, each promoting more bells and whistles than ever before.