78% of people surveyed in a recent poll said they believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them.
And when they look you up, what will they find? Social media is a great tool for connecting with your customers but it’s also a potential minefield for those who don’t tread carefully. Take the Chipotle restaurant manager who recently posted to Facebook that she’d run over a cat on her way to home. The company says it was the work of a hacker, but more likely it was just a bad joke on the woman’s part. It caused a flood of nasty comments on the restaurant’s Facebook page and even a retaliatory page called Chipotle Hates Cats.