How far should Google go when it comes to profiting from the massive amounts of personal data they posses? That’s the question that is discussed in a confidential (not anymore) “vision statement” that was put together in 2008 by Aitan Weinberg, who is now a senior product manager.
The Wall Street Journal got their hands on the document and they say that it is a blueprint for turning Google into the biggest clearninghouse for what most would consider to be private data.
“Google is pushing into uncharted privacy territory for the company. Until recently, it refrained from aggressively cashing in on its own data about Internet users, fearing a backlash. But the rapid emergence of scrappy rivals who track people’s online activities and sell that data, along with Facebook Inc.’s growth, is forcing a shift.”