Memorial Day Emails Outperform All Other Holidays

Memorial Day is one of the few holidays that encourages relaxing around the house. You don’t have to buy a gift. You don’t have to make dinner reservations. At most, you may have to throw some steaks on the grill, but no big hardship there, right?

Maybe that’s why people are in the mood to shop online come Memorial Day. According to Experian CheetahMail, Memorial Day emails have the highest transaction rates of any holiday.

The report states that Memorial Day has a higher level of pre-holiday browsing and that transactions peak one week prior and on the holiday itself.

SMB’s Know Mobile but Don’t Use Mobile

How important is mobile to your small business? Network Solutions did a survey and found that while most SMB’s are aware of the possibilities, few of them are actually using mobile for marketing.

The first line item is a tricky one. Text messaging can be seen as an invasion of privacy for some mobile users, so this probably isn’t the best place to start.

Listing your company with a location-based website, however, is a quick way to get a mobile boost. Shoot some clear photos of your business, then spend a few hours setting up profiles with Foursquare, Google Places and Facebook Places to start. This is an easy one and should be way higher than 19%.

Who Uses Social Media: An Infograph

It’s one thing to read about it, but a whole ‘nother thing to see it put into graphical form. Here’s AdAge’s look at the demographics of social media.

First up is the breakdown of social media users compared to the population of the US. Kind of frightening, actually, to see Facebook so close to the outer rim. I feel like I’m looking at one of those molten lava charts from an old B scifi movie. “We’ve got to find a way to stop the rapid expansion before the Facebook layer breaks through and destroys the world!”

Survey Says: Mobile Check-In Users Are More Responsive to Ads

comScore’s MobiLens service has some new data regarding those folks who use their phones to “check-in” and it’s all upside for marketers.

First of all, they concluded that 16.7 million US mobile phone users accessed a check-in service in March 2011. 12.7 of those folks were on smartphones, which is not surprising. Also not surprising is the fact that the majority of the users were between 18-34 years old. Compared to mobile users in general, 23.3% of check-in folks were full-time students and nearly half of check-in users were employed full time.

What’s interesting to note, is that when it came to general mobile media usage, check-in users returned results very similar to early adopters. 40.3% said they read tech news, 28.2% owned a tablet and a whopping 95% use applications or the browser on their phone.

Yahoo!’s Smart Ads: Real-Time Relevance Through Science!

Real-Time Relevance Through Science! That’s Yahoo’s pitch for the Smart Ads which use highly technical, scientificicated algorithms to determine which ad to show to which web visitor.

Now, they’ve taken that technology to the next level with their new Smart Ads for Video! (Insert animated twinkling starburst here.) The program, which is powered by Mixpo, allows an advertiser to serve up tightly-targeted, 15-second snippets of in-banner video.

Here’s Yahoo’s “for instance”:

If you’re advertising a movie, you could show males in Boston one clip of your movie with showtimes for that location, and females in Seattle an entirely different clip. Other elements within the ad, such as graphics, can be personalized as well.

Facebook Now Features Photo Tagging for Pages

Properly labeled and tagged photos can help any website get an extra search engine boost and now Facebook is ready to give you that same leg-up.

Facebook’s new photo-tagging feature allows anyone to tag a photo with any Facebook Brand & Product or People page. Here’s a visual example:

When the tagger clicks the photo you get a drop down of your own pages to choose from, or you can type in the page you want. Right now, only the specified categories are available, so not everything you type in will return a result.

It’s Easy to Influence the Influence-Her

Take a look at the women in your life, (go ahead, they’ll appreciate it) and notice who it is they all turn to when they need advice about anything from movies to make-up.

If you’re living in a typical world, you’ll find that a few women in the circle stand out as influencers. They’re the ones who always seem to know the latest trend, where to find the hottest deal and what’s coming out later this month.

Marina Maher Communications (MMC), refers to these women as the “Influence-Hers” and to marketers, they’re like finding a golden ticket to the Wonka factory. The bad news is that, like Wonka tickets, there are only a few of them. According to MMC’s recent survey of over 2,000 women, only 12% of women fall into this category. The good news is, they’re open to listening to your message and if they like you, they like you a lot.