Exciting, isn’t it? StumbleUpon thinks so and that’s why they’re about to release their latest advertising arena which they call Paid Discovery. Now, when you think about it, Paid Discovery is kind of an oxymoron. The word “discovery” implies that you found it accidentally and yet “paid” implies that someone put it there on purpose. Still, that’s the concept behind the new service that could be quite advantageous for creative marketers.