While one forecaster says the sale of paid apps will likely triple in 2011, the Yankee Group says ebooks will be coming on strong and likely beat apps for their growth potential. As reported by MediaPost, Yankee predicts that ebooks sales will jump up 83%, going from a $313 million dollar business in 2009 to a $2.7 billion dollar business by 2012.
The huge rise in sales is mostly due to the accessibility of ebooks and ebook readers. Kindle, Nook and now the iPad have made downloading ebooks a snap compared to the steps you had to take to load your reader only a few years ago. The Yankee Group also predicts a drop in the average price of ebooks which should fuel sales in the future.