Yahoo Reports Surprising Rise in Display Dollars

They thought it wouldn’t happen, but the folks at Yahoo! (and many others) got a happy surprise when they totaled up the balance sheets for Q4 2010. Turns out they saw a 16% increase in display ad revenue, popping them up from $465 to $567 million dollars.

Unfortunately, the spike did nothing to help the 600 people that got pink slips in December. It’s also too little, too late for the additional 1% which are expected to be let go in the coming months.

The trouble lies in the fact that even though display rose, search ad revenues dropped 18%. Overall, the company was down 4% in total revenue over last year and that’s enough to hurt.

Yahoo! is blaming the drop on outside forces. Says ClickZ,

Facebook Encourages You to Buy with Friends

It can be hard keeping up with the virtual Jonses. First your old roommate gets a new tractor for his farm, then your mom gets a missile launcher and your best friend just got a baby whale. Don’t stress it. Facebook’s new Buy with Friends program is going to help you keep up by offering you a chance to purchase everything your friends bought and you might even get a discount.

Deb Liu of Facebook Commerce Product Marketing announced the roll out of the new program at the Inside Social Apps InFocus 2011 Conference.

Buy with Friends is an attempt to make social commerce more social and it could be both a boon and a bust, depending on which side of the dollar you’re on.

Latinos and Teens: Cracking the Social Media Codes

If I say “Pudding!” to my closest friends, they’ll crack up laughing because they know exactly what I mean. It’s an in-joke, a kind of secret language that defines us as a group. Widen that circle to my fandom friends and we truly have a language all our own. A language we use so commonly that we often forget that outsiders can’t figure out what we’re talking about. Then again, maybe that’s part of why we developed the language in the first place, so we can talk in front of the whole world but only those clued-in will know the truth.

What Do Men Want? Unicast Has the Answer

What do men want? It’s a question I ask myself every day and today Unicast came up with the answer! Men don’t want to have fun, they want to know what’s going on in the world. Really? That wouldn’t have been my first guess.

According to What Men Want 2011, 67% of men said they use the internet “primarily for news,” 65% said they use it to connect with family and only 51% said for entertainment. The exception to the rule was in the 18-25 age group, where game play and and watching TV or movies online was the primary focus. In all other age groups, those activities never ranked higher than 63% and dropped as low as 25% in the over 65 group.

Consumer Product Safety Board Puts Complaints Online

If you routinely scan social media for complaints about your business or product, come March you’ll need to add another site to the list. The Consumer Product Safety Commission is now beta testing a new website that will allow consumers to list their complaints publicly. The site is called and AdAge calls it “Yelp with the imprimatur of government authority.”

The site will focus only on product safety issues and complaints will be screened before they go live, but don’t expect too many of the posts to get tossed. The CPSC says, all comments “that meet the minimum requirements for publication in the Database will be disclosed in the Database.” The legalese that follows is pretty extensive but it all boils down to what the screener considers to be reasonable. Which means, unless a consumer sends in a blatantly outrageous claim, it’s likely to get published.

Girl Scouts Say Yes to Social Media, But No to Online Selling

“Man I really want girl scout cookies ppl….. U juss dnt understand…..”

And so the cry goes up on Twitter and Facebook as people all over America begin craving those Thin Mints, Samoas and Tagalongs. It’s Girl Scout cookie time and this year those little green moppets will be using social media to help them hawk those over-priced boxes of sugary joy.

The whole marketing concept behind Girl Scout cookies is pretty amazing. By releasing the product only once a year, they’ve cleverly created a seller’s market. It’s not just a box of cookies, it’s an event! The first Girl Scout cookies were sold in 1917, but the tradition as we know it goes back to the 1950’s, young girls going door-to-door, or setting up tables at the local shopping center, selling bakery-made treats. And it’s still being done that same way today but with a twist – social media.

New Book Offers Marketing Advice Beatles Style

When you look at the history of The Beatles, it may seem that their rise to the top of the charts was based on a series of fateful meetings and lucky breaks. But according to Richard Courtney and George Cassidy, there was nothing accidental about it. They say that every move, every junction was carefully planned and vetted with an eye always toward being a musical success. They say, that by following the blueprint set out by The Beatles, any company could rise to the top of their own industry chart and that is the premise of their new book.

Come Together: The Business Wisdom of The Beatles is a simplified, straightforward look at the steps that made The Beatles one of the most successful musical acts in history and how those same steps can be applied to business.