Have you ever checked Facebook while in the bathroom? 27% of the people AIS Media surveyed said they had. Granted, they only surveyed 500 people, but I’d bet that real percentage is even higher than that. Go into any women’s restroom in a club in Los Angeles and you’ll see that it’s true – lipsticks and cell phones all over the place.
So what does this mean to you, the marketer? A lot, actually. It’s another example of how social media is changing the way we go about our. . . shall we say, daily business. We’re becoming input junkies who can’t go ten minutes without connecting to our friends be it through social media updates, check-in services or text messaging.