Scribd is an interesting animal that went from online document repository to social networking site with an emphasis on reading. Where it differs from a site like Good Reads, is that Scribd relies on its community members to upload everything from memos to magazines, ebooks and even school work.
According to AdWeek, Scribd has 60 million unique users and several high profile members including The New York Times, Ford and Simon and Schuster.
In the article, the Scribd audience is referred to as “professional, affluent and influential,” though it’s hard to tell if those words are the author’s or Hamm’s. It can be assumed that a site dedicated to reading attracts an intelligent user but affluent and influential, I’m not so sure.