Scribed Opens to Ads Aimed at an Intelligent, Affluent Audience

Scribd, the YouTube of print materials, is getting into the ad business with the help of Geoff Hamm formerly of Electronic Arts.

Scribd is an interesting animal that went from online document repository to social networking site with an emphasis on reading. Where it differs from a site like Good Reads, is that Scribd relies on its community members to upload everything from memos to magazines, ebooks and even school work.

According to AdWeek, Scribd has 60 million unique users and several high profile members including The New York Times, Ford and Simon and Schuster.

In the article, the Scribd audience is referred to as “professional, affluent and influential,” though it’s hard to tell if those words are the author’s or Hamm’s. It can be assumed that a site dedicated to reading attracts an intelligent user but affluent and influential, I’m not so sure.

Survey Says: Mobile Purchase Behavior is On the Rise

Now that the holiday season is over, ForeSee has released a report that looks at the effect mobile had on holiday shopping. Not surprisingly, they found that more people than ever (33% this year versus 24% last year) used their cell phones for some aspect of shopping, be it for price comparisons, to find store locations and to actually purchase items.

Only 11% of the people reported actually making a purchase via there phone (it was 2% in 2009) but the majority of the shoppers said they used their phones to compare prices and products.

And check this out:

While in physical stores, more than two-thirds of mobile shoppers (69%) used their phones to visit the store’s own website, but nearly half (46%) also used their phones to access a competitor’s website.

Mobile Gaming AdSpending Begins Meteoric Climb

Last year, marketers spent 87 million dollars on mobile game ads but Juniper Research says that’s bird seed compared to where we’ll be five years from now. A new report from the UK based company, says that mobile game ad dollars will climb to ten times that amount by 2015. That’s nearly 900 million bucks riding the coattails of Angry Birds, Grand Theft Auto and The Sims.

Much of the increase comes from the general interest in all things mobile that has been taking over the planet. You can’t even watch TV without seeing a dozen commercials for cell phones and tablets, each promoting more bells and whistles than ever before.

Google Goggles Upgrade Now Recognizes Print Ads

Google Goggles is a smartphone app that allows you to use an offline photo to search for items online. Point your phone at the Empire State Building and zoom, your phone delivers a list of websites with everything you ever wanted to know about the landmark. Take a photo of a brand logo and you’ll be wisked to the company’s website.

Nifty, huh? But it gets better. Now you can take photo of an ad in any major newspaper or magazine and Google will return search results for the product being advertised. Picture it. So there you are in the doctor’s office, flipping through People magazine and you see an ad for the latest Glee CD. Snap a picture, follow the links and thirty seconds later you’re listening to peppy cover of Toxic on your iPhone. Talk about impulse buying.

UK Watchdog Sinks its Teeth into Celebrity Twitter Endorsements

Get ready for some shocking news. Celebrities are hawking products for money and some of them are not providing full disclosures as required by the FTC. That means when Snoop Dogg gave a shoutout to the Sienna Minivan, it wasn’t because he liked the car, it’s because he got paid to do it!

I’ve rocked your world, I know. Take a minute. I understand. I’m sure at least half of you went out and bought that car because Snoop Dogg said it was cool and now you’re feeling scammed.

Fear not, the OFT is on your side, if you live in the UK, that is. The Office of Fair Trading is a UK consumer protection agency and they’re taking this celebrity endorsement issue seriously. An article in this weekend’s The Guardian, says that the OFT has already filed suit against a PR company that sells promotional blog posts and celeb Twitterers may be next.


One of today’s trending Twitter topics is the hashtag #tiredofthat. It’s spurred people to list the multitudinous things they’re tired of such as “being alone on Valentine’s Day,” “the Twilight Saga” and the ever encompassing “Monday through Friday.”

One thing people are #nottiredof, are hashtags. According to What the Trend, hashtags have taken over the top spot as the category that gets the most Tweets.

In 2009, entertainment was the most Tweeted about topic with 39% of the pie. The next closest category was sports with only 11%. In 2010, entertainment dropped to 28% and hashtags took 40% of the pie.

The Ultimate in Mobile: Connected Cars at CES

Have a long commute to work? Why not make the time count by having your email read to you as you drive? All you need is a BMW with ConnectedDrive.  Running late for that movie? Toyota’s EnTune service will allow you to buy your tickets from the car. If these in-car distractions cause you to have an accident, no problem, OnStar has partnered with Verizon on a gizmo that will record the accident and you can even use the system to send a Twitter update.

Opps. Fender bender. Going to be late for dinner! #mycarmademedoit

Connected cars are all the rage at this year’s CES and that makes me wonder if this isn’t the next big thing in marketing.