With all the hype about social media marketing, it often seems like Facebook is the key to instant success. This week, however, Netflix found out that just building it wasn’t enough to make the people come.
Two years ago, Netflix added a Facebook component to their system that allowed you to easily share your movie choices and reviews with your friends. Okay, that’s not exactly true. From the sound of it, the app wasn’t easy to use and “allowed” was more like “forced,” so Netflix shut it down last week.
Director of Product Management, Tim Willerer explained the reason for the shut down on the company blog. He said:
Very few of you have signed on for this so we’re pulling it back today to regroup, which includes testing new concepts, and ultimately finding a more appealing program for all of our members.