Facebook and the Science of Word Choice

When it comes to posting on Facebook, we’ve looked at what times of day are best, which days of the week are best and whether random posts can help you market your product.

Now, Facebook has gone a step further with a scientific look at word choices on updates. In order to study the words, millions of updates were fed into a computer and broken down by their corresponding Linguistic Inquiry and Word Count (LIWC) categories. Categories referenced parts of speech (pronouns, prepositions, verbs), general topic (work, school, family) or emotional response (happy, sad, angry).

The computer then took the category numbers and sorted them by age groups, time of day and by the popularity of the account. If you want to see all the detailed charts, visit this page on Facebook. If you’ll settle for a quick overview, then stick around.

New Study Says Hispanics are the Ideal Online Consumer

Have you ever thought about having your English website available in Spanish as well? You might want to consider it after you look at these stats from a new ComScore study.

The study was commissioned by Terra, a global, digital media company and bilingual content producer and was administered to 2,300 Hispanic adults (13 and over) living in the United States.

The most interesting finding was that across the board, Hispanics showed a higher participation rate in social media than their non-Hispanic counterparts.

24% compared to 18% viewed a live stream, 26% vs 16% posting ratings and reviews and 18% vs 12% purchased a product due to a recommendation. The study also found that Hispanics were more receptive to receiving updates for offline activities such as movies and restaurant deals through mobile text, Twitter or Facebook.

Social Media is a Hot Topic at 2011 CES

In just two days, thousands of tech-loving folks will descend upon Las Vegas for the annual Consumer Electronics Show. Here, tech companies large and small will present the latest achievements in audio, video, computing, and mobile and they’ll be doing it with the help of social media.

Foursquare is turning badges into prizes by rewarding attendees for checkins. Five out of ten possible checkin spots will earn you a “coveted” CES badge. You can even parlay that badge into a an actual button that you can wear proudly throughout the show. Badge holders who complete the required checkins will be entered in a drawing to win a huge prize pack of nifty electronics.

Best Buy Gets Friendly with Online and InStore Magazine

Advertising has always been about making a connection with your audience, but thanks to social media, being conversational has become even more important. Best Buy is embracing that concept with the official launch of “Best Buy On,” a chatty tech and entertainment online magazine that will also provide in-store video content.

The tricky part of this whole venture is providing interesting content that doesn’t come across as advertising. Best Buy says they’re also straying away from traditional reviews, lest they get themselves in trouble with their suppliers.

Here’s how they describe the venture:

Astroturfing: Maybe it’s Not as Bad as it Seems

Astroturfing is defined as the act of creating a false sense of grassroots support. The two most common examples are politics and online reviews. For example, a Senator receives a flood of letters that appear to be a spontaneous response to a political event but the letters are actually from an organized group who will gain something by swaying the vote.

Online, it could be a series of very positive product reviews that seem to come from Average Janes when in reality they were posted by an employee of the company.

Apple Gets Hit with Privacy Suit: A Poem

Twas the week after Christmas and all through the land, millions of folks were making merry with iPads in their hands. In their pockets were iPhones, both fresh from the box. This Christmas was the best, they shouted, it really does rock!

But off in the distance they heard a small sound, the noise of a lawsuit slapping Apple around! They’re stealing our info, the lawsuit did shout. Leaving folks all to wonder what the fuss was about.

It’s the apps, said the lawsuit, they’re selling us out, they’re smashing our privacy of that there’s no doubt. Our names and locations, age, gender and more, if the app companies want it, we should show them the door! Apple can’t be allowed to sell our info this way, without our consent and without giving us pay. It’s our information and we want it kept quiet, so the court needs to stop them so no one can buy it!

Are You Still Using That Old Phone? Mobile Marketing Goes for the Throat

“Are you really still rockin’ a flip phone?”

That’s an ad you might see if you try surfing the web with your Motorola Razr phone only it’s being sent to you by Nokia. It’s called “intercept campaigning” and according to an article in today’s Wall Street Journal, it’s becoming very popular among cell phone companies as they all vie for a piece of a pretty small pie.

Says, Phuc Truong, managing director of Mobext:

“The [wireless] market is saturated, and pretty cutthroat. There’s not that much room to play. You can go after a new segment that doesn’t have mobile phones, or you could refine and search for users that just are getting out of their two-year plans.”