Could Twitter become the “must-buy” ad platform of the future? It’s not going to happen next week, but The New York Times says that Twitter is gearing up in hopes of becoming more than a fast blip on the radar. Many feel that the act of promoting Dick Costolo from COO to CEO is a sign of things to come. The article also notes that Twitter has a group of employees working on advertising instead of just one. But interest in becoming a sought after ad platform isn’t enough to make it so.
NYT quotes Ian Schafter of Deep Focus as saying;
“Agencies are uneducated, brands are uneducated and to a certain extent, Twitter is uneducated. There are no best practices. There are just hunches about what will work.”