Bing Beats Google for Succesful Searches

Experian Hitwise has just released their December report which shows that Google overwhelmingly accounts for most of the searches conducted on the web in the US. 69.97% to be exact with the nearest competitor, Bing, coming in at only 25.77%.

But while Google is still the chosen search engine of the masses, it’s not the most accurate. According to Experian’s numbers, 81% of the searches on Bing and Yahoo! Search resulted in a trip to a web address. Google only showed a 65% success rate.

Android Takes Top Spot for Ad Impressions on Millennial Network

iPhone, iPhone, iPhone — sometimes it seems like it’s the only game in town, but according to ad network Millennial Media, it’s Android for the win, at least at the moment.

Tech Crunch says that Millennial reaches 81% of the mobile web users in US, so their numbers are a pretty solid gauge for mobile as a whole. When they revealed their stats for December usage, Android accounted for 46% of the impression share, with iOS’ (iphone, ipad, etc.) coming in at only 32%.

It shouldn’t be surprising because back in August of 2010, Android outsold iPhone for the first time in history. Now here’s Millennial saying that ad requests on Android have grown 3130% over the year and that sounds like reason to celebrate.

Time Inc. Merges Print and Digital Sales Units

There was a day when offline and online were two very distinct paths through life. These days, however, that’s not really the case. Watching TV and reading for pleasure used to be strictly offline behaviors but now many people do both online. Why go to the computer to get your email when you can get it on your phone? And thanks to Samsung, I now sit down in front of the TV to catch up on Twitter.

Time Inc. has seen the writing on the wall and that’s why they decided to merge their print and digital sales unit into a new unit they call “Time Inc. Branded Solutions.” It’s a fancy name for a pretty simple idea – positioning your brand next to their brands without worrying about boundaries.

Scribed Opens to Ads Aimed at an Intelligent, Affluent Audience

Scribd, the YouTube of print materials, is getting into the ad business with the help of Geoff Hamm formerly of Electronic Arts.

Scribd is an interesting animal that went from online document repository to social networking site with an emphasis on reading. Where it differs from a site like Good Reads, is that Scribd relies on its community members to upload everything from memos to magazines, ebooks and even school work.

According to AdWeek, Scribd has 60 million unique users and several high profile members including The New York Times, Ford and Simon and Schuster.

In the article, the Scribd audience is referred to as “professional, affluent and influential,” though it’s hard to tell if those words are the author’s or Hamm’s. It can be assumed that a site dedicated to reading attracts an intelligent user but affluent and influential, I’m not so sure.

Survey Says: Mobile Purchase Behavior is On the Rise

Now that the holiday season is over, ForeSee has released a report that looks at the effect mobile had on holiday shopping. Not surprisingly, they found that more people than ever (33% this year versus 24% last year) used their cell phones for some aspect of shopping, be it for price comparisons, to find store locations and to actually purchase items.

Only 11% of the people reported actually making a purchase via there phone (it was 2% in 2009) but the majority of the shoppers said they used their phones to compare prices and products.

And check this out:

While in physical stores, more than two-thirds of mobile shoppers (69%) used their phones to visit the store’s own website, but nearly half (46%) also used their phones to access a competitor’s website.

Mobile Gaming AdSpending Begins Meteoric Climb

Last year, marketers spent 87 million dollars on mobile game ads but Juniper Research says that’s bird seed compared to where we’ll be five years from now. A new report from the UK based company, says that mobile game ad dollars will climb to ten times that amount by 2015. That’s nearly 900 million bucks riding the coattails of Angry Birds, Grand Theft Auto and The Sims.

Much of the increase comes from the general interest in all things mobile that has been taking over the planet. You can’t even watch TV without seeing a dozen commercials for cell phones and tablets, each promoting more bells and whistles than ever before.

Google Goggles Upgrade Now Recognizes Print Ads

Google Goggles is a smartphone app that allows you to use an offline photo to search for items online. Point your phone at the Empire State Building and zoom, your phone delivers a list of websites with everything you ever wanted to know about the landmark. Take a photo of a brand logo and you’ll be wisked to the company’s website.

Nifty, huh? But it gets better. Now you can take photo of an ad in any major newspaper or magazine and Google will return search results for the product being advertised. Picture it. So there you are in the doctor’s office, flipping through People magazine and you see an ad for the latest Glee CD. Snap a picture, follow the links and thirty seconds later you’re listening to peppy cover of Toxic on your iPhone. Talk about impulse buying.