When it comes to social media usage, Forrester categorizes the world using their patented Social Technographic Ladder. Creators (23%) are at the top. These are the people who create blogs, upload videos and write articles for the web. (I’m one of those. Are you?)
Right under that are Conversationalists and Critics who exchange info by Twitter, forums and Facebook posts. The majority of social media user fall into the middle of the pack and they are Joiners and Spectators. The difference being that Joiners have social media profiles but they’re not overtly active.
For the last few years, Forrester has tracked growth in all areas but this year Creators hit a plateau. According to their 2010 Global Social Technographics report, despite advances that make it easier, creators aren’t creating like they used to.