Face Time Meets Social Media Marketing

We love our Twitter, Facebook and email for marketing, but nothing beats face time with a potential consumer – just ask the Fuller Brush Man. But before you start knocking on doors, download this new, free ebook from GoToMeeting. It’s called ‘The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools” and though the title is way too long, it’s packed with practical suggestions and inspiration to help you get face-to-face with your customers.

The ebook outlines ways for marketers to ramp up their social media marketing efforts through the use of Webinars and online conferences. If you’re like me, you probably associates those words with corporate training sessions but after reading the report, I saw the possibilities for creative marketing. Let’s start with the basics of any campaign.

Web 2.0: A Necessary Evil?

Every day we talk about the large number of people who are using not just social media but other Web 2.0 applications to manage and promote their business. Online project management sites, web mail, Google docs, and online chat are all becoming part of the working norm but not everyone is comfortable with where we’re headed. According to a new report commissioned by McAfee, more than 50% of the over 1,000 decision-makers surveyed said that Web 2.0 was a dark and scary place.

You could put their fear off to technophobic paranoia, but more than 6 out of 10 have already felt the burn of a security breach with losses averaging around $2 million.

Companies’ top four perceived threats from employee use of Web 2.0 are malicious software (35 percent), viruses (15 percent), overexposure of information (11 percent) and spyware (10 percent).

Survey Says “Twitter Effect” is a Hollywood Myth

Sometimes, Hollywood admen don’t tell the truth. I know, you’re shocked, but that’s not to say they’re lying to us. It’s more a case of believing their own press.

Vincent Bruzzese, president of the worldwide motion picture group told TheWrap;

“In this business we spin ourselves into perceptions that aren’t real. They echo through the hallways of this industry, but the facts don’t support the claims.”

One of the claims in question is whether Twitter is an effective strategy for promoting movies. People in the know have stated that “The Blind Side” and “The Karate Kid” both had big box office numbers because of a positive run on Twitter, aka The Twitter Effect.

However, research by Ipsos OTX MediaCT says otherwise.

West Coast More Media Savvy Than East Coast

Business people on the West Coast are much more connected when it comes to Twitter, Facebook and Linkedin use than their counterparts on the other side of the country. NetProspex came to this conclusion when they studied a wide range of contacts for their Fall 2010 Social Business Report.

NetProspex has their own social index (NPSI) which is determined by how contacts rate in the following areas:

Social connectedness: The number of employees with at least one social media profile
Social friendliness and reach: The average number of connections per employee across major social networks
Social activity: The average number of tweets, number of followers, and number of users following

Facebook Adds Browser for Fan Pages

A few posts ago, I wrote a piece about how Facebook ads are more effective when they contain a picture. Facebook is taking this idea to heart with a newly released browser page that emphasizes photos over text for fan pages.

The browser is divided into categories such as Movies, TV, Sports, Politicians and Brands. When you click on a topic, you’re presented with a page of icons with a line of text underneath. Clicking the picture will set your phasers on “Like”, clicking the link will take you to the fan page for a look around.

The upside here is that photos are much more compelling than a long list of links. Categorizing works as a suggestive sell figuring if you like the TV show Bones, you’ll probably like Castle.

comScore Ranks Top 10 Gaining Site Categories

Back-to-school and the approaching football season helped books, sports and apparel gain a foothold in August says comScore Media Metrics. The new report takes a look at US web activity in the month leading to a list of the top 50 web properties and the top ten categories.

Retail book sites were the biggest winners in August with an 11% percent increase of July as folks left the beaches and went back-to-school. While Barnes & Noble continues to close brick and mortar stores, their online site was the most visited in this category. 8.3 million people stopped by, up 13% from July.

Staples.com rose 5% which they attribute to school supply shopping. Office Depot rose 20% and OfficeMax rose 32% but is still well behind in total shoppers.

Consumerist Nominates Worst Commercials in America

What would you say is the Worst Commercial in America? Consumerist.com asked their readers that very question and, after receiving responses that numbered higher than their credit score from FreeCreditReport.com, they put together a ballot for a vote.

Bad spokespeople and annoying icons filled out most of the list and the insurance industry took the hardest hit with seven nominations. Thankfully, my favorite Gecko escaped unharmed but that deliriously cheerful woman from the Progressive commercials made it into the top five overall worst commercials on TV.