Moms Want More Mobile Coupons

If you’re looking to reach parents by mobile messaging, send them grocery coupons and more than 50% of them will be happy to accept. That comes from a survey which was conducted by Harris Interactive and it showed that parents with children are more interested in receiving mobile text alerts from merchants than those without kids.

Great news for those of you with family-oriented products, but don’t start texting just yet. The reality is that only 7% (versus 2%) of people with kids said they were extremely interested in getting those messages. A whopping 65% of people with children checked the “not at all” box.

Google TV: Who’s Going to Pay the Bill?

When Sony released the home video recording system in the late 70′s, TV networks and studios tried to have them run out of business. Universal Studios even sued the company in court saying that Sony was advocating home copyright infringement (Universal lost). An even bigger concern was the fact that the new technology allowed home viewers to skip TV commercials and it was thought that this would bring about the end of TV advertising as we know it.

Thirty years later, ad skipping technology has improved with the advent of the DVR but networks are still selling commercials. You’d think we would have learned something from that, but we haven’t.

Can You Pitch Your Company in Under 118 Seconds?

The average elevator ride in New York City is 110 seconds and the average person’s attention span is 8 seconds. Put them together and you have the formula for the perfect pitch.

The concept itself was pitched by former Kodak CMO Jeffrey Hayzlett during his keynote speech at SES San Francisco. According to a report by ClickZ, Hayzlett really drove home the idea that elevator pitches are getting too long winded. He says that we need to tighten our focus and make every word count so consumers understand the value of the brand.

What is Kodak’s pitch?

“Only Kodak creates emotional technology that makes it easier to make, manage and move images and information so people can strengthen relationships.”

That one is a little corporate, but Hayzlett had a few more including:

Have You Started Your Holiday Shopping Yet?

If you’re like 35% of the population, you’ve already found a great sweater for Aunt Martha, a singing shark for Grandpa and you’ve got some ideas for the office gift exchange that you get roped into every year.

Ho, ho, ho, it’s time for holiday shopping and the fact that people are already stocking the gift cupboard means that this retail season will be much more profitable than the last.

How individual retailers fare, could be determined by how early they start preparing for holiday traffic. Stores that wait until November to put their best foot forward could end up stuck with shelves of merchandise they can’t unload.

The Blogosphere is Alive with the Sound of Marketers

While Twitter and Facebook are all the rage with your average internet user, blogs are still going strong in the corporate world.

According to a study by eMarketer, 34% of all US companies have a public blog and they project 45% by 2012. That’s up tremendously from 2007 which lands at only 16%.

“Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service.”

The study suggests that there is a larger number of blogs devoted to smaller companies, where larger companies may be lagging due to legal and logistical issues. It’s a lot easier for George to upload an off-the-cuff blog post when he’s the CEO of a two man company than it is for a VP at Procter and Gamble to make his thoughts known.

Best Buy Launches ShopKick Program

Earlier today, we talked about how The Gap used a social media push to encourage people to step into their stores this past weekend. Now Best Buy is working on a similar idea with a decidedly “big brother” twist. Starting tomorrow, in 187 stores in major markets all over the US. They plan to follow this with an additional 70 stores by October 1.

The “shopkick” system is designed to detect and reward shoppers just for walking into a Best Buy store. In order to accomplish this feat, consumers must download an application to their smart phone. Right now the app is only available for iPhone but Android is coming soon. On the store’s end, there is a “shopkick Signal” which reaches out and talks to the application when they meet. The conversation includes information on who owns the phone that just walked in and that person gets rewards that they’re calling “kickbucks.” These bonus bucks can be collected and spent in the store as cash.

Money Can’t Buy Happiness, But it Can Buy Facebook Friends

Being unpopular was never any fun, but these days we have social media sites to rub it in. Are spammers the only people following you on Twitter? Is Tom is your only MySpace friend? Is your mom the only person giving you the thumbs up on Facebook. Well, fret no more because now, thanks to, you can buy all the friends you need for the low, low price of $197.

Sounds like a Saturday Night Live parody commercial, but it’s all true. is a marketing company that sells blocks of Facebook fans. They charge $197 for 1,000 fans and they guarantee that they’ll be targeted fans who will never desert you. Pretty sweet deal for those who can’t get a date on their own, don’t you think? Apparently, quite a few people think so and they aren’t just companies looking to boost numbers.