The complex ad campaign involves book pages hidden all over both the real world and the virtual one. The object is to use the combined forces of the world’s population to uncover and ‘decode” all of the pages before the book comes out in print on November 16. Random House is publishing the memoir but word is that Bing is paying for the campaign which couldn’t have been cheap.
Here’s how it works. You go online to Decode Jay-Z with Bing and get a clue which pops up over a Bing map. The first clue is this:
“Find your first page in the NYC district where Jay and Leo saw Wale at the Highline.”