Gmail Rolls Out the Priority Inbox

Starting tomorrow, Gmail users will have a little help setting their priorities at the start of the day thanks to the new Priority Inbox. The concept is pretty cool. From day one, Gmail will take a look at your incoming email messages to determine which ones are important and which ones not so much. The important messages get a gold flag and they stay at the top level of your Gmail inbox while everything else falls below the line.

Warmth and Competence Promotes Brand Loyalty

Does your brand exude warmth? If so, you’re on your way to securing a loyal audience. The researchers at Princeton University conducted a study for The Relational Capital Group where they evaluated the impact of warmth and competence perceptions on loyalty to eight national brands.

They concluded that people judge brands the same way they judge people, which is more by instinct than fact and that there is a statistical correlation between consumer loyalty and how the consumer perceives each brand’s warmth and competence.

Why warmth and competence? Social psychologists say that Mother Nature has gifted us with the ability to make those two judgments swiftly and accurately as part of that “fight or flight” mechanism that we’ve had since caveman days.

Facebook Gets Sued Over Like Button on Ads

There are ads that I like. Target is always kitschy and catchy. Those Mac vs PC ads are charming and I wish the Gap would go back to those great dance commercials. I really liked those. But when Facebook asks me to “like” a sidebar ad, I find that weird. Two parents in Los Angeles are finding it more than just weird. They say it’s illegal and they’re suing Facebook over it.

According to a report at ClickZ, the case stems from the idea that encouraging  children to “like” an ad, Facebook is, in effect, asking them to use peer pressure to get their friends to click and that’s exploitation of a minor for profit.

The Majority of Business Are Using Social Marketing, But Why?

63% of marketers are already using social media marketing while more than half of those who aren’t currently involved said they were planning on jumping in probably within the next year. But why? Extra Mile Audience Research conducted a study for PivotCon and here’s what they found out:

People said they used social media marketing because:

– We realized that social media marketing is a powerful tool for brands or products 70%

– Our audience is on social media sites 62%

– We saw that social media users/always-on consumers gather information differently 47%

– To use social media as part of our customer support and relationship management 40%

ShareThis Adds Social Media Analytics

The biggest problem with social media marketing is that it’s hard to measure your results. You throw everything you have at Twitter and Facebook and mostly you just hope to see an upswing in traffic.

To alleviate this problem, ShareThis, the social media sharing widget, is adding an analytic component that will not only measure sharing but will also monitor the Social Reach. Social Reach looks not only at the outbound sharing but it follows through to see if the person who gets the link clicks on it, thus completing the circle of [blog] life.

According to ShareThis’ website, the new analytics will also deliver numbers related to the type of audience that is sharing your links and it will compare your blog to others in the category to see if you’re doing better or worse than your competition.

Mobile Marketing at the Mall: An Interview with Sam Feuer of FastMall

The Mall of America has 4.2 million square feet of gross building space, 4.3 miles of storefront footage, 520 stores and 40 million visitors annually. Now try to remember where you parked, let alone find a bathroom when you need one. Sam Feuer, CEO of Mindsmack has the solution. It’s a smartphone app called FastMall which is as helpful to advertisers as it is to consumers.

I spent some time with Sam this week talking about FastMall and the rise in mobile marketing.
Let’s begin with a short description of your product and how it came about.

Is Daily Radar Gone For Good?

A few minutes ago, I pointed by my browser to the Daily Radar Blips sites with the intention of dropping a link to my last post here on Marketing Pilgrim. This is what I found:

Apparently Future US, the parent company of Daily Radar, has pulled the plug on the entire network including BallHype, ShowHype and my beloved TVBlips. Seriously? Just like that?

I took a turn around the internet and Twitter and was surprised to find that it wasn’t a big topic of conversation. Few people seem to have noticed the closure and maybe that, right there, explains it all.