New Report Says Social Media Creators Have Stopped Creating

When it comes to social media usage, Forrester categorizes the world using their patented Social Technographic Ladder. Creators (23%) are at the top. These are the people who create blogs, upload videos and write articles for the web. (I’m one of those. Are you?)

Right under that are Conversationalists and Critics who exchange info by Twitter, forums and Facebook posts. The majority of social media user fall into the middle of the pack and they are Joiners and Spectators. The difference being that Joiners have social media profiles but they’re not overtly active.

For the last few years, Forrester has tracked growth in all areas but this year Creators hit a plateau. According to their 2010 Global Social Technographics report, despite advances that make it easier, creators aren’t creating like they used to.

Twitter Says No to Political Promoted Tweets

There’s a story on ClickZ today that states that Twitter is not going to allow politicians to buy promoted tweets. An internet consultant working on a campaign inquired and was told that Twitter wasn’t accepting this type of ad at this time.

At first, it seems like this was big news. A company turning away business? And turning away a topic that is trending at that moment? Why? Is it because Twitter is afraid of looking politically biased? But what about promoted tweets from alcohol companies or cigarette companies or bad movies. Couldn’t a promoted tweet be seen as an endorsement from Twitter?

My years of watching West Wing had me thinking constitutional rights and freedom of speech and bipartisan tweeting! Then I read the rest of the article and realized that maybe it’s not Twitter but the consultant who got it wrong.

Cause Marketing Creates Consumer Loyalty

Ford announced yesterday, that it’s teaming up with Web radio station Pandora for a new cause marketing campaign involving Jewel and John Legend. The program surrounds Ford’s new Sync system that allows you to stream audio from a mobile device through the car’s speakers. When consumers visit Pandora they’ll be asked to share songs from either of the two artists and for each song shared, Ford and Pandora will make a donation to charity.

According to a survey by Cone LLC, as reported on by Adweek, this move will help endear Ford to car buying consumers. 41% of the people surveyed this past July said that they’ve purchased a product or service because it was associated with a cause. 85% went so far as to say “When a product or company supports a cause I care about, I have a more positive image of the product or company.” More than half the people said a donation to a cause would make them willing to “try a new brand or one they’ve never heard of.” That’s a huge kick to brand loyalty.

Face Time Meets Social Media Marketing

We love our Twitter, Facebook and email for marketing, but nothing beats face time with a potential consumer – just ask the Fuller Brush Man. But before you start knocking on doors, download this new, free ebook from GoToMeeting. It’s called ‘The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools” and though the title is way too long, it’s packed with practical suggestions and inspiration to help you get face-to-face with your customers.

The ebook outlines ways for marketers to ramp up their social media marketing efforts through the use of Webinars and online conferences. If you’re like me, you probably associates those words with corporate training sessions but after reading the report, I saw the possibilities for creative marketing. Let’s start with the basics of any campaign.

Web 2.0: A Necessary Evil?

Every day we talk about the large number of people who are using not just social media but other Web 2.0 applications to manage and promote their business. Online project management sites, web mail, Google docs, and online chat are all becoming part of the working norm but not everyone is comfortable with where we’re headed. According to a new report commissioned by McAfee, more than 50% of the over 1,000 decision-makers surveyed said that Web 2.0 was a dark and scary place.

You could put their fear off to technophobic paranoia, but more than 6 out of 10 have already felt the burn of a security breach with losses averaging around $2 million.

Companies’ top four perceived threats from employee use of Web 2.0 are malicious software (35 percent), viruses (15 percent), overexposure of information (11 percent) and spyware (10 percent).

Survey Says “Twitter Effect” is a Hollywood Myth

Sometimes, Hollywood admen don’t tell the truth. I know, you’re shocked, but that’s not to say they’re lying to us. It’s more a case of believing their own press.

Vincent Bruzzese, president of the worldwide motion picture group told TheWrap;

“In this business we spin ourselves into perceptions that aren’t real. They echo through the hallways of this industry, but the facts don’t support the claims.”

One of the claims in question is whether Twitter is an effective strategy for promoting movies. People in the know have stated that “The Blind Side” and “The Karate Kid” both had big box office numbers because of a positive run on Twitter, aka The Twitter Effect.

However, research by Ipsos OTX MediaCT says otherwise.

West Coast More Media Savvy Than East Coast

Business people on the West Coast are much more connected when it comes to Twitter, Facebook and Linkedin use than their counterparts on the other side of the country. NetProspex came to this conclusion when they studied a wide range of contacts for their Fall 2010 Social Business Report.

NetProspex has their own social index (NPSI) which is determined by how contacts rate in the following areas:

Social connectedness: The number of employees with at least one social media profile
Social friendliness and reach: The average number of connections per employee across major social networks
Social activity: The average number of tweets, number of followers, and number of users following