A few posts ago, I wrote a piece about how Facebook ads are more effective when they contain a picture. Facebook is taking this idea to heart with a newly released browser page that emphasizes photos over text for fan pages.
The browser is divided into categories such as Movies, TV, Sports, Politicians and Brands. When you click on a topic, you’re presented with a page of icons with a line of text underneath. Clicking the picture will set your phasers on “Like”, clicking the link will take you to the fan page for a look around.
The upside here is that photos are much more compelling than a long list of links. Categorizing works as a suggestive sell figuring if you like the TV show Bones, you’ll probably like Castle.