That’s an ad you might see if you try surfing the web with your Motorola Razr phone only it’s being sent to you by Nokia. It’s called “intercept campaigning” and according to an article in today’s Wall Street Journal, it’s becoming very popular among cell phone companies as they all vie for a piece of a pretty small pie.
Says, Phuc Truong, managing director of Mobext:
“The [wireless] market is saturated, and pretty cutthroat. There’s not that much room to play. You can go after a new segment that doesn’t have mobile phones, or you could refine and search for users that just are getting out of their two-year plans.”