That’s the brick and mortar version of the business data that’s currently speeding along the social media super highway. From public Twitter Tweets to private Facebook messages more and more of our daily exchanges are happening over the Internet and it means we’re losing track.
Sure, you probably don’t set out to send formal communications through Facebook but you’re on the site and Susan’s on the site, so why not just ping her chat box and let her know that deadline was moved up to Tuesday? And remember that customer complaint on Twitter? The one where you promised the guy a replacement part overnight? Forgot about him, didn’t you?