Fun vs Informative: Meet the Screens

trendy iphoneA new study called “What’s on their Screen, What’s on their Minds” by Microsoft Advertising says that the “screens” we use for entertainment each have a distinct personality that impacts how and when we use it. So allow me to introduce you to The Screens.

The computer is the middle brother in the family. He’s a work horse. He’s “informative” (67%) and “productive” but that doesn’t mean he doesn’t know how to party. 58% said that their computer was more fun than their TV but mostly they expected to learn something or get something done when they booted up this box. How’s that for a one-sided relationship?

ShopLocal Brings Local Circulars to Facebook and MSN

shoplocalShopLocal has made the news twice this week with two major players taking on their virtual circular technology. Facebook and MSN have both begun incorporating ShopLocal apps into their systems in order to bring localized deals to the consumer.

On Facebook, ShopLocal is integrating local sales circulars into corporate fan pages. When a user visits a brand site on Facebook, the application looks at their profile to determine their geographic area then presents the proper circular for their city. Vikram Sharma, CEO of ShopLocal says;

“We know that 49 percent of visitors to corporate fan pages go there to gain information on sales and special offers and another 45 percent come to learn about products. ShopLocal’s toolkit helps retailers across the country capitalize on this social shopping phenomenon.”

Twitter is for People, Not Corporations Says a New Study

It may seem like the Twitter-verse if full of companies hawking their wares, but a new survey by 360i says it isn’t so. They recently published a report called Twitter & the Consumer-Marketer Dynamic and frankly, I’m finding a large part of it hard to believe.

The report, which you can read in full here, has three key conclusions.

1. Twitter is primarily for people, not corporations.

— More than 90% of tweets come from consumers
— Only 12% of consumer tweets mention a brand
— When someone mentions a brand name on Twitter, they’re most likely talking about a Social Network (22% of mentions), or an Entertainment (17%) or Technology brand (17%). The top brands mentioned on Twitter are Twitter itself, Apple products/brands and Google

Can a Campaign That Makes No Money Still Be Called a Success?

The internet is all a buzz this week about the return of Mad Men on AMC. From the amount of hype, you would think that it’s one of the hottest shows on the air in terms of ad revenue, but that’s not true. According to an article in Advertising Age, Mad Men pulled in only $1.98 million in ad revenue last year on a show that costs 3 million per episode to produce. Part of the problem is that the show, despite all the critical acclaim, has an audience equal to about one fifth of a network show like CBS’s NCIS. And yet, AMC declares the show a hit and continues to produce it along with partner Lionsgate. Why? Because direct sales isn’t the only way to measure a marketing campaign’s success.

Affiliate Marketing Company VigLink Acquires Rival DrivingRevenue

viglink“We met for dinner in Chicago. We liked each other.  Our companies had very complementary strengths.  One thing led to another.”

Sounds like an influential CEO confessing to an elicit affair, but it’s really VigLink CEO Oliver Roup talking about how his company happened to acquire rival DrivingRevenue this past Friday. It began with an email from Revenue’s Raymond Lyle and Jack Bafia saying they should talk. That was in May, so it was quite a rush to the alter. Says Roup;

“We’re very excited to be joining forces. Ray is going to lead the sales and merchant relationship team and run our Chicago office. Jack will be moving to San Francisco to assume leadership of the product team. Everyone else is keeping their job as well.  They’ve all made a big bet on the future of the combined business. They are doubling down, not cashing out.”

New Government Agency Set to Regulate Financial Advertising

0_21_etrade_blackberry_babyLook out banks and other financial entities, as of Wednesday, there’s going to be a new sheriff in town. The Bureau of Consumer Financial Protection will open its doors as soon as Obama signs the financial regulations bill and they’ll have the power to police financial advertising – but to what extent?

It’s pretty much a given that the new rules will require truth in advertising and clear disclosures written in plain English. Where things get muddy is with the single word “abusive” which has been added to the new law that deals with deceptive advertising. Advertising Age quoted Dan Jaffe, exec VP-government relations for the Association of National Advertisers as saying;

Two Companies Using Off-Line Strategies to Build Online Sales

According to a survey commissioned by game company PopCap, approximately 100 million people in the US and UK alone are social gamers. Of that number, 83% said Facebook was their preferred place to play. Now here comes the important number, nearly a third (32%) of social gamers said they were likely to purchase virtual items with real-world currency.

But not everyone has the ability or is comfortable paying online, so GameStop is working on a solution that they hope will help them gain some ground in the Facebook gaming business. To promote their new game, Gangsta Zombies, GameStop is giving out promo cards in their stores that can be used as in-game currency. They’re also selling pre-paid cards that players can buy and use in lieu of a credit card or give to someone as a gift. Chris Morrison of says,