A Confidential Report Outlines Google’s Plans for Your Data

google_logos_combined_jpgHow far should Google go when it comes to profiting from the massive amounts of personal data they posses? That’s the question that is discussed in a confidential (not anymore) “vision statement” that was put together in 2008 by Aitan Weinberg, who is now a senior product manager.

The Wall Street Journal got their hands on the document and they say that it is a blueprint for turning Google into the biggest clearninghouse for what most would consider to be private data.

“Google is pushing into uncharted privacy territory for the company. Until recently, it refrained from aggressively cashing in on its own data about Internet users, fearing a backlash. But the rapid emergence of scrappy rivals who track people’s online activities and sell that data, along with Facebook Inc.’s growth, is forcing a shift.”

2010 Social Media Map Declares Facebook a World Power

The very first maps on record are Babylonian clay tablets that were made around 2300 B.C.. Do you think the men who chiseled those graphics into stone had any idea that we’d be looking at those maps using an electronic tablet that scoops information out of the air?

The world is changing faster than ever, and no where is that more obvious than in the social media world. Sites that didn’t even exist five years ago are now world powers and it makes for a fascinating visual.

Ethan Bloch of Flowtown recently posted his 2010 Social Networking Map which was inspired by the 2007 Online Community map by XKCD.

Twitter Users Like to Spread it Around

What happens on Twitter doesn’t stay on Twitter. That’s the word from a new report by Exact Target (Thanks to eMarketer for the tip.)

According to the research, Twitter users are:

  • 5 times more likely to post to blogs at least monthly
  • 3 times more likely to post product reviews and post in an online forum
  • 5 times more likely to share coupons on coupon sites
  • They also are more likely to write articles for third-party sites, post videos, contribute to wiki’s and a whopping 70% are commenting on other people’s blogs.
    twiterusers

    Fun vs Informative: Meet the Screens

    trendy iphoneA new study called “What’s on their Screen, What’s on their Minds” by Microsoft Advertising says that the “screens” we use for entertainment each have a distinct personality that impacts how and when we use it. So allow me to introduce you to The Screens.

    The computer is the middle brother in the family. He’s a work horse. He’s “informative” (67%) and “productive” but that doesn’t mean he doesn’t know how to party. 58% said that their computer was more fun than their TV but mostly they expected to learn something or get something done when they booted up this box. How’s that for a one-sided relationship?

    ShopLocal Brings Local Circulars to Facebook and MSN

    shoplocalShopLocal has made the news twice this week with two major players taking on their virtual circular technology. Facebook and MSN have both begun incorporating ShopLocal apps into their systems in order to bring localized deals to the consumer.

    On Facebook, ShopLocal is integrating local sales circulars into corporate fan pages. When a user visits a brand site on Facebook, the application looks at their profile to determine their geographic area then presents the proper circular for their city. Vikram Sharma, CEO of ShopLocal says;

    “We know that 49 percent of visitors to corporate fan pages go there to gain information on sales and special offers and another 45 percent come to learn about products. ShopLocal’s toolkit helps retailers across the country capitalize on this social shopping phenomenon.”

    Twitter is for People, Not Corporations Says a New Study

    It may seem like the Twitter-verse if full of companies hawking their wares, but a new survey by 360i says it isn’t so. They recently published a report called Twitter & the Consumer-Marketer Dynamic and frankly, I’m finding a large part of it hard to believe.

    The report, which you can read in full here, has three key conclusions.

    1. Twitter is primarily for people, not corporations.

    — More than 90% of tweets come from consumers
    — Only 12% of consumer tweets mention a brand
    — When someone mentions a brand name on Twitter, they’re most likely talking about a Social Network (22% of mentions), or an Entertainment (17%) or Technology brand (17%). The top brands mentioned on Twitter are Twitter itself, Apple products/brands and Google
    360i

    Can a Campaign That Makes No Money Still Be Called a Success?

    The internet is all a buzz this week about the return of Mad Men on AMC. From the amount of hype, you would think that it’s one of the hottest shows on the air in terms of ad revenue, but that’s not true. According to an article in Advertising Age, Mad Men pulled in only $1.98 million in ad revenue last year on a show that costs 3 million per episode to produce. Part of the problem is that the show, despite all the critical acclaim, has an audience equal to about one fifth of a network show like CBS’s NCIS. And yet, AMC declares the show a hit and continues to produce it along with partner Lionsgate. Why? Because direct sales isn’t the only way to measure a marketing campaign’s success.