Facebook removes more Page posts from the News Feed – are we at zero yet?

garbage sign hisksFacebook’s latest newsroom post is titled “News Feed FYI: Cleaning Up News Feed Spam“.

I’ve already got a bad feeling about this. Without even reading another word I know that this is going to involve blocking even more Page posts before they hit the News Feed. Let’s see if I’m right.

Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.

Here’s Facebook taking a new tactic. Some Page publishers are out to get you but we’re going to protect you from their evil ways.

Mobile viewers spend half their time watching videos over 30 minutes long

People who watch video on their mobile phone spend more than half their time watching videos that are longer than 30 minutes. That’s a very surprising fact. For years, it’s been all about the short-form. Keep it under five minutes if you want viewers to click and stay until the end – especially mobile viewers. They’re on the move and they don’t have time for a ten minute tutorial or an hour long TV show.

Clearly, that thinking doesn’t apply anymore.

According to Ooyala’s Q4 Global Video Index video viewing on tablets and smartphones is up 160% year-over-year. Think that’s a lot? Try 719% from Q4 2011.

Now look at the breakdown by device:

Ooyala Video by Device

Facebook update makes sidebar ads look more ‘native’

Yesterday, Twitter announced a change that will make their profile pages look more like Facebook. Today, Facebook comes right back with a design change of their own that has been a long time coming. No, they’re not going to start showing all your Page posts to your followers – wouldn’t that be nice? They are going to update that outdated sidebar with ads that mimic the look of a Facebook post.

Way to go native-ish, Facebook.

Facebook updated ads

The new ad will be the same size and proportion as a desktop newsfeed ad. If you’re running both types of ads, that means you can use the same creative and that means you save time.

But the ease of use isn’t going to help most marketers. What is going to help marketers is the bold statement these new ad formats make.

The Digital Advertising Alliance releases new guidelines for mobile icon use

Digital Ad IconIf you’re collecting data through any kind of mobile advertising, The Digital Advertising Alliance (DAA) would like you to abide by a set of new rules. Okay, not new exactly – more like tightened up rules for the sake of consistency.

The newly released “Ad Marker Implementation Guidelines for Mobile” explains exactly when and where you should use the symbol you see here.

The Ad Marker Guidelines define minimum dimensions for the icon on mobile screens, as well as establishing dimensions for the touch area that should activate the icon. When users touch the icon on a mobile screen, the Guidelines also set forth what information and options may be displayed. This practical guidance, formed with input from a wide variety of companies and organizations, was created to present a consistent privacy experience to consumers.

Hmm. . .the new Twitter profile pages look awfully familiar. . . .

Twitter says new profile pages are coming very soon and I have this weird sense of deja vu. Didn’t we already have this discussion a few months ago? Or maybe it’s the new design itself that is familiar. Have a look:

New Twitter Profiles

Behold the new Twitter page for actor Channing Tatum. Pretty, but it doesn’t have the impact of the real thing. Click here to see Zac Efron’s new page.

One note: I know I tend to use examples from the world of entertainment but Twitter’s to blame this time. Of the 10 examples, 7 belong to entertainers of some sort. They also included The First Lady, Australian Football League and Floyd Mayweather. (Just in case you don’t want to be caught with Zac Efron’s Twitter page in your browser history.)

Twitter plans Android lockscreen maneuver with Cover app acquisition

Last month, Facebook surprised me when they bought Oculus, a company specializing in virtual reality gaming gear.

Today, Twitter played a card from their hand when they acquired “Cover” – an Android lockscreen app. Cover App

The difference between the two acquisitions? Twitter’s makes sense.

Cover puts the links to your most used Android phone apps right on your lockscreen for easy access. What makes this app really special is that the icons change based on the time of day. In other words, the app learns from your behavior then adjusts itself accordingly.

Morning commute? Cover hands you map and music. At work? Your calendar and To Do list show up instead. Evening? Shopping apps and Netflix. It’s the right app for the right time and place.

YouTube invests in off-site advertising to promote their hottest female stars

Nerdy NummiesBethany Mota, Michelle Phan, Rosanna Pansino – they’re the young, female rockstars of YouTube.  Mota started filming YouTube videos as an emotional outlet when she was a lonely and bullied teen. She’s not lonely anymore. She now has 5,763,946 subscribers who tune in regularly to watch her videos on teen fashion, make-up, bedroom decor and well. . . teenage stuff.

Michelle Phan has been posting make-up tutorials since 2007 and has around 5 million fans. She also created a lifestyle network for women on YouTube called FAWN. Then there’s actress Rosanna Pansino who used her love of baking and all things geek to create Nerdy Nummies. Learn to bake Rubik’s Cube Brownies, Princess Peach Cobbler and more – 1,542,664 subscribers and counting.