Mozilla adds ads to Firefox tabs

Mozilla just discovered a whole new way to sneak advertising into your daily routine. As of today, Firefox users will find sponsored tiles mixed in with their usage tiles every time they open a new tab.

The new tile experience begins with a fresh, cookie-free page of options:

Firefox Ad TabsFive out of the six tabs are Mozilla related including links to blog posts and tools to improve your workflow. The top right tile is something new; a sponsored link from CVS. Click it and you’ll land on a CVS TV commercial on YouTube. (With a few very colorful comments underneath.) I can’t figure out why CVS is spending money to send people to an old commercial. Shouldn’t this link take us to the CVS website. . . ?

Facebook gets cute with their updated Terms and Policies

Facebook PrivacyHow many people actually read the Terms of Service agreement on a site before clicking the accept button? Better question, how many people click decline because they don’t like the Terms of Service on a website?

The answer to both questions is, not many.

Legally, companies have to provide a clear explanation of how they plan to use your data for their benefit but as much as we all complain about privacy policies, there’s nothing you can do if you want to play the game. Still, Facebook wants to give the power to the people, so they created a cute, slideshow guide to Privacy on the network.

The interactive pages are filled with white space and small paragraphs with large text. I understand the need to reach the lowest common denominator but this is too much.

Study shows younger consumers are more influenced by social media

Of the 10,000 global “connected consumers” A.T. Kearney surveyed for their latest report, more than half say they’re connected to the internet from the time they wake up to the time they go to bed.

But as the study’s title points out, “Connected Consumers Are Not Created Equal“. We do all start out on some common ground. We all go online to satisfy one (or more) of four basic needs: interpersonal connection, self-expression, exploration, and convenience.

In the US, exploration and convenience come out on top. We like instant access to products and services, information and directions. Expressing opinions lands at the bottom of the list. In China, Nigeria, and India, self-expression is one of the main reasons people go online. In China, India and Brazil, the ability to express themselves creatively is extremely important.

YouTube turns jukebox; beta tests ad-free subscription service

This morning, the folks at YouTube are singing a merry tune thanks to the launch of YouTube Music Key. This obviously music-oriented add-on comes in two sizes; free and ad free for $9.99 a month.

You heard it, YouTube is offering a subscription service. And though the subscription fee will only include music options, it’s a safe bet that if the beta test goes well, YouTube will try subscriptions site-wide.

YouTube Music

When you log on to YouTube, or launch the YouTube app, you’ll find a new tab marked Music. Here you’ll find trending music videos and top music by genre. What’s more interesting are the YouTube mixes like “Music for Every Mood” which includes playlists like “Swag Out” and “Morning Motivators”.  I had to check out the motivators and they’re right! These songs will get you going; U2 – Beautiful Day , Pharrell Williams – Happy, Katrina & the Waves – Walking on Sunshine and (for some odd reason) Bon Jovi – You Give Love A Bad Name.

Home, food and savings: reaching Facebook’s 2.6 million newlyweds

just-married-558205-mIn 2013, 2.6 million people in the US changed their relationship status on Facebook to “married”. That’s a huge target audience with a fairly definable set of goals. They’re thinking about setting up housekeeping – many of them for the first time. They’re thinking about saving money for a new home and some are already contemplating starting a family.

It’s a big shift from where these people were a year earlier. Facebook says newlywed Page likes quickly shift from wedding, love and relationship oriented pages to domestic topics like cooking and home improvement.

Newlyweds are excellent potential customers because most haven’t developed brand loyalties for items they never had to buy before. They’re a clean slate and they’re actively looking for guidance.

Writers Rejoice! Study shows Google rewards those with more to say

searchmetrics-labs-and-robotContent marketers, would you like to know the secret to getting in good with Google’s search engine spiders? Come closer and I’ll whisper it in your ear. . . .

. . .all you have to do is post high quality, relevant content.

Honestly, it’s a little more complicated than that but when you boil down all of the data from the comprehensive 2014 Ranking Factors Study from Searchmetrics, that’s pretty much what you’re left with.

But Searchmetrics did go through the trouble of writing an 83 page document. And they did produce an adorable infographic with retro robots (its as if they know me!), so we’re going to spend some time digging a little deeper.

Instagram adds People tab and a way to fix your mistakes

Instagram, like any social network, is more about community than content. We draw people in with a cool photo but they come back for the personality behind the photo. They follow. They share. They develop relationships that layer on the rules of social etiquette. Carmine’s lunch photo isn’t that great, but he shared my cat photo this morning so it’s only fair that I share his lunch pic.

This is why Instagram now has a People tab in addition to the Photo tab on the explore menu.

Instagram Explore