2014 Year in Review: Twitter and Pinterest

Ellen tweet2014 won’t be over until it’s over but Twitter, Pinterest and the rest of the social media gang have already published their year in review posts.

What are they going to do if something major happens in the next three weeks? Do they think it’s too late for anything to eclipse the marvel that was Ellen’s Oscar selfie or Taylor Swift shaking it off?

We’ll just have to wait and see and hope but in the mean time let’s gather around the screen of your choice and relive those precious memories together.

Twitter 2014

With 300 million users, Instagram adds celeb verification and fights off spam

Instagram 300 millionInstagram, that photo sharing app that everyone thought was something only teens would use, just hit 300 million users.

The app launched back in 2010 and was bought by Facebook in 2012. That was a move that nearly scared all the trendy posters away but they stayed and the app continued to grow. 100 million in 2013, 200 million earlier this year and now 300 million. Not sure if they’re breaking any records for growth but it’s truly amazing.

With great popularity comes great responsibility. Instagram plans to do “everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web.”

Since there are a lot of celebrities on Instagram, they’re finally installing a verified badge system.

The silent social majority: what social media analytics don’t tell you

If you’re getting flack over the lack of engagement on your company Facebook page, here’s a fact that you can use to fight back. 90% of social media engagement comes from only 30% of your social media audience.

I even have a graphic from Vision Critical to back it up.

visioncritcial volumeVision Critical’s new report “What Social Media Analytics Can’t Tell You” tells us that there are a lot of lurkers out there who aren’t being counted. For the report, they surveyed the followers of three companies —a major motion picture studio, a renowned broadcasting company and a cross-category apparel brand. What they found was that a whopping 52% of Facebook followers on those accounts were lurkers — people who post once a week or less. 19% were dabblers posting 2 to 4 times a week.

FOBO (Fear of Being Offline) is real for teens around the world

mmXr7ocThis past weekend, I took a rare, almost two day vacation from the internet. I knew I’d only be away from home for less than 48 hours but I still brought my iPad (I convinced myself it was for the games) and my husband thought about bringing his laptop, too.

One night in the hotel, I said. And we’d have to pay for WiFi, so let’s forget it and take a break from the email and the internet. It wasn’t easy and we didn’t make it. By Sunday morning, my husband was begging the desk clerk for the WiFi password so he could check out eBay sales and I could look up thrift shops. The only reason I wasn’t jonesing was because I had my cell phone and 3G service. Yes – I cheated, too.

Internet advertising to grow 15 percent, with display taking the lead

A new forecast from ZenithOptimedia tells us that global ad spend is likely to top $545 billion dollars in 2015. That may sound like a reason to celebrate but it’s actually a slight step down in growth compared to 2014. (4.9% in 2015 vs 5.1% in 2014)

ZenithOptimedia Growth Adspend 2014

Part of the reason for the decrease in the increase is the lack of large, global events in 2015. In 2014, advertisers took advantage of the huge audience that tuned in to follow the Winter Olympics and the World Cup but 2015 is going to be a quiet year. That’s good, we need the time to rest up because 2016 is going to be a wild one with the Summer Olympics, the UEFA European Football Championship and the US Presidential elections. Wow. The news media is going to have to hire a lot of extra help.

You know that Facebook post from last week, now you can find it again

facebook search cardsYou know that Facebook post you saw last week, the one with the great recipe for chocolate chip cookies? The one you’d like to find again because now you have to make cookies for a swap at work? Guess what, you can now locate that post using only a keyword. . . .well, you will be able to sometime in the coming week if you’re using Facebook on a desktop or an iOS device.

2 years ago, Facebook upgraded their search filters to include relationship and location filters; pizza places in Burbank, movies my friends like, people I went to high school with who still live in the same neighborhood. . . .

Friday Round-Up: 12 Days of LinkedIn, Instagram shopping and more

LinkedIn-HolidaysAreIn-Holiday-Card-2Congratulations – you made it through Black Friday and Cyber Monday. I hope it was a profitable weekend for you. Now, it’s back to business as semi-usual as we count down the days until Santa’s arrival.

Speaking of counting down, LinkedIn is counting down in their own special way with the 12 Days of Content series. Each day brings a new resource for marketers including shareable marketing-themed ecards (like the one you see here), a list of the must read marketing books, even an infographic on how to rock the holiday party. Visit the LinkedIn marketing blog today to catch up then check the blog every day next week for more holiday goodies.