The Digital Advertising Alliance releases new guidelines for mobile icon use

Digital Ad IconIf you’re collecting data through any kind of mobile advertising, The Digital Advertising Alliance (DAA) would like you to abide by a set of new rules. Okay, not new exactly – more like tightened up rules for the sake of consistency.

The newly released “Ad Marker Implementation Guidelines for Mobile” explains exactly when and where you should use the symbol you see here.

The Ad Marker Guidelines define minimum dimensions for the icon on mobile screens, as well as establishing dimensions for the touch area that should activate the icon. When users touch the icon on a mobile screen, the Guidelines also set forth what information and options may be displayed. This practical guidance, formed with input from a wide variety of companies and organizations, was created to present a consistent privacy experience to consumers.

Hmm. . .the new Twitter profile pages look awfully familiar. . . .

Twitter says new profile pages are coming very soon and I have this weird sense of deja vu. Didn’t we already have this discussion a few months ago? Or maybe it’s the new design itself that is familiar. Have a look:

New Twitter Profiles

Behold the new Twitter page for actor Channing Tatum. Pretty, but it doesn’t have the impact of the real thing. Click here to see Zac Efron’s new page.

One note: I know I tend to use examples from the world of entertainment but Twitter’s to blame this time. Of the 10 examples, 7 belong to entertainers of some sort. They also included The First Lady, Australian Football League and Floyd Mayweather. (Just in case you don’t want to be caught with Zac Efron’s Twitter page in your browser history.)

Twitter plans Android lockscreen maneuver with Cover app acquisition

Last month, Facebook surprised me when they bought Oculus, a company specializing in virtual reality gaming gear.

Today, Twitter played a card from their hand when they acquired “Cover” – an Android lockscreen app. Cover App

The difference between the two acquisitions? Twitter’s makes sense.

Cover puts the links to your most used Android phone apps right on your lockscreen for easy access. What makes this app really special is that the icons change based on the time of day. In other words, the app learns from your behavior then adjusts itself accordingly.

Morning commute? Cover hands you map and music. At work? Your calendar and To Do list show up instead. Evening? Shopping apps and Netflix. It’s the right app for the right time and place.

YouTube invests in off-site advertising to promote their hottest female stars

Nerdy NummiesBethany Mota, Michelle Phan, Rosanna Pansino – they’re the young, female rockstars of YouTube.  Mota started filming YouTube videos as an emotional outlet when she was a lonely and bullied teen. She’s not lonely anymore. She now has 5,763,946 subscribers who tune in regularly to watch her videos on teen fashion, make-up, bedroom decor and well. . . teenage stuff.

Michelle Phan has been posting make-up tutorials since 2007 and has around 5 million fans. She also created a lifestyle network for women on YouTube called FAWN. Then there’s actress Rosanna Pansino who used her love of baking and all things geek to create Nerdy Nummies. Learn to bake Rubik’s Cube Brownies, Princess Peach Cobbler and more – 1,542,664 subscribers and counting.

The sale doesn’t end at checkout: survey shows the importance of post-purchase interactions

accent positive impressionYou spend a lot of time, effort and money to get a new customer through the virtual door. Once there, you dazzle them with your unique products or ground-breaking services and they’re hooked. They add the item to the cart, complete the checkout process and you have their money. Yeah!

You’re probably ready to move on to the next customer but not so fast. In new survey by ACCENT Marketing, 86% of consumers said it was important to them that they have a positive experience after making the purchase.

For the average transaction, all a customer wants is follow-up. This could be as simple as an email with a tracking number so they know when their package will arrive. By why stop at simple and average. I was listening to a podcast this week with a magician who said the secret to his success was giving customers helpful information over and above what they paid for.

The Inc. 500 say Twitter is tops for sales potential, but they still don’t have a plan

Every year, Inc. Magazine posts a list of the 500 fastest-growing private companies in the U.S.. You gotta figure that these guys are doing something right so The Center for Marketing Research at the University of Massachusetts Dartmouth set out to find out what.

Specifically, they wanted to know about social media marketing. They examined every company’s website, social channels and web presence and they received survey responses from 118 of the 500.

With all of that data in hand, they measured and filtered and came up with some very interesting conclusions about how America’s hottest companies are handling themselves in public.

Inc500 Social Media Usage

It begins with this chart comparing social media usage numbers from 2012 and 2013.

Small business owners shift attention from acquisition to retention

Bia Kelsey Retention ReportMore than half of small businesses get more than half of their annual revenue from repeat customers. So while it’s true that all businesses need to continuously find new customers, keeping the ones you have is becoming even more important.

According to a new report by Manta and BIA/Kelsey called “Achieving Big Customer Loyalty in a Small Business World“, a large number of small businesses are now spending half of their time and budget on their current customers. This represents a big shift in thinking but it’s a logical step in this tightfisted economy.

It can cost ten times more to find a new customer than keep a current one engaged. It’s also easier. . . if you make good use of available tools. Simply communicating with customers on a regular basis by email or through social media is a good start.