What time is it? It’s Apple time!

It’s Apple day in Cupertino and as I write this, U2 is on stage wowing the crowd with their newest tunes – tunes you’ll get for FREE thanks to Apple. That’s right, they’re giving away the brand new U2 album to every iTunes┬áStore customer in 119 countries whether you want it or not!

Booyah! Apple events get me so pumped! But U2 is just the loud icing on the digital cake. The real story of the day is this:

Apple Watch 3

The Apple Watch is here.

The Apple Watch sends text messages, plays music, monitors your vital signs, is voice activated and it even tells the time. Oh, the irony. Ask if anyone knows the time and 95% of the people in the room will reach into their pocket and pull out their phone. Watches have become obsolete thanks to the smartphone and now Apple is flipping the table upside down – again. What time is it? Let me check my watch!

Most moms watch video on their smartphone. . . but what are they watching?

special-moments-983535-mMobile and video are two of the most popular words in digital marketing these days. They’re also two words that strike fear in the hearts of many. I think it’s because they sound so technical. There’s equipment involved and sound. Why bother with all of that when you can slap a funny cat image on a Facebook post and call it a day?

Here’s why, because Facebook isn’t going to get you very far these days. Video, especially video on mobile is where it’s at and lucky for you there’s still plenty of room for newbies.

Today, we’re talking about mobile and video and moms with data from the BabyCenter U.S. Mobile Mom 2014 Report: Mobile Powers Mom’s Life.

Twitter tests the Buy Button with the group mostly likely to impulse buy

If you’d asked me last week, I would have said that a Buy Button on Twitter was doomed to failure from the start. Who is going to buy something with nothing but a picture and a price? I’ll tell you who – fans. Oh, Twitter, you’re so smart. This is why I’ve always liked you best.

Introducing the new (but they’re only testing. . . mind you. . . ) Twitter Buy Button.

Twitter Buy Now

When you see something you like in your feed, you click to expand the Tweet. Here you’ll see the price plus shipping, a short description and any size or color choices. Like it? Just click “Buy now”, fill in your shipping and credit card information and you’re done. No website visit, no registering and once you’ve added your information, Twitter will save it so you can buy going forward with one click.

Online marketing round-up: Verizon must pay, Enterprize gets a new name and more

Bundle of moneyFriday, Friday! Time for another round-up of interesting online marketing related articles and blog posts that didn’t make it on to Marketing Pilgrim during the week.

Bad Verizon, Bad

Verizon has agreed to pay a $7.4 million dollar fine for misuse of customer data. When you hear that, you probably think data breech or that they ignored customers’ wishes. But what they actually did was NOT give 2 million new customers a chance to opt-out of marketing offers within 5 days of signup.

Sounds kind of steep. It’s not like they used a customer’s credit card to charge a trip to the Bahamas. But the FCC is mad and that ain’t good. Going forward, Verizon will include an opt-out notice on every bill.

Which social media network drives the most ecommerce conversions. . .?

If you had to guess (and you do) which social media network drives the most ecommerce conversions, I’d guess that you’d say Facebook. Unless, of course, you’ve already seen this chart from the new “Myth-Busting Social Media Advertising” from AOL Platforms and Convertro.

The answer is (insert drumroll). . . .

YouTube!

But don’t hand over the rose bouquet just yet.

Convertro Social Media FunnelYouTube may have come out on top but it still didn’t make a very good showing with only 14%. Facebook came in second along with the much maligned Google+. How about that?

Isn’t that special: Google introduces AdWords Callout Extensions

What is it that makes your business standout from the competition? Award-winning? Open 24 hours? Only local ingredients? Free Shipping on All Orders? Whatever it is, Google is giving you a chance to tell the world with the new AdWords Callout Extensions.

Adwords Call outs

Callouts create an additional line of descriptive text underneath your existing ad. A callout must be less than 25 characters but you can create up to four per ad. You can’t use “gimmicky” symbols such as hearts and smiles (Do advertisers really use hearts and smiles on their ads?) and you can’t duplicate callouts – meaning you can’t just write “free shipping” four times.

For general campaigns, Google recommends words such as “special discounts” or “price-matcing.”

Twitter forces Twitpic to pull the plug on the photo sharing app

twitpic_350x350It’s hard to believe, but prior to 2011 you had to have a third party app if you wanted to share a photo on Twitter. And for the longest time, the app you were likely to use was Twitpic.

From 2008 to 2011, everyone used Twitpic including some very popular social media celebrities such as William Shatner, Kayne, Charlie Sheen and Paris Hilton (oh the memories. . . ).

The cool thing about Twitpic was that it also functioned as a photo album. People could visit your profile page and skim through your entire visual history. Here’s what Jessica Alba had for lunch 1043 days ago.

Seriously, Twitpic opened out eyes to more than just what celebrities have for lunch. It allowed millions of ordinary people to instantaneously share images of extraordinary things like this: