Facebook quietly bans the like gate on contests, coupons and other rewards

Like This pageIt’s a common practice to require people to ‘like’ a Facebook page before entering a contest or claiming a coupon. It’s quid pro quo and though consumers often complain about the practice, they click anyway because they want the prize. Why they bother grumbling is beyond me since liking a branded page has little effect on what shows up in your News Feed anyway. This isn’t the “old days.”

According to a small note on the Facebook Developer Blog, this practice is about to end. Two funny things about that – I thought it used to be against the rules and why bury the announcement on a blog few Page owners read?

Friday Roundup: Unsubs rise up, T-commerce on the way and more

cowboy_clipart_lassoGrab your chaps and grab your hat; it’s time for the digital marketing roundup. This week, Google tries to convince us that unsubs are good for business, Twitter hints at T-commerce and Twitch stirs up trouble when they hit delete.

T-Commerce Hints Pop Up on Mobile

A reporter at The Next Web picked up on talk of a change to the Twitter Android app. A few people noticed that the settings page now has a section for Payments and Shipping. The menu doesn’t expand so it’s just a place holder and that feels weird to me. Why would they even bother? It’s not much of a beta test because there’s nothing to test. Unless they just wanted to see how people would react?

Continue the conversation with Pinterest Messages

Pinterest just made the site a little more personal and a little more useful with the introduction of Pinterest Messages. The concept is simple but when you think it through you’ll find it has a lot of potential – provided everyone you want to contact uses Pinterest.

When you discover a Pin you want to share, you click it, click the share button, choose a fellow Pinner from the list then type your message. Like other messaging services, it stays open so the person can respond if they’re online. Otherwise, you can find the response in the notification section.

Pin Conversation

Digital coupons ‘close the deal’ for 80 percent of consumers

In a study conducted by Forrester Consulting on behalf of RetailMeNot, the majority of consumers said digital coupons were more likely to influence their purchase decision than any other type of promotion.

Retail Me Not Coupon Report 2014 2Note that coupons are way more influential than sales. That’s crazy. Maybe that’s because people view sales as a discount on items the store wants to sell versus items they want to buy. A 40% off one item coupon gets me that pricey item I’ve been longing for. A 40% off summer clothes only gets me a good deal on the leftovers. (Not always true but I’m trying to work through the thought process.)

The State of Digital Coupons” study makes coupons sound like the superheros of the ecommerce world. Let’s all remember that RetailMeNot is a coupon / promo code site. . . and with that in mind we’ll look at a few more facts.

Do you want more clicks or more followers? Twitter launches objective-based ads

richard-dawson-family-feud-646x330We asked 100 people, top 3 answers on the board to this question. Name the best website for digital advertising.

Ding! Google!

Ding! Facebook

Ding!. . . . Twitter?

Twitter is working hard to become your number three choice. They’re offering more tools, more analytics and they’re making advertising more accessible to the small business owner. Move over Oreo, Frankie’s French Fried Coconut Cookie Company is coming after you!

To help Frankie (and all of you) reach his goals, Twitter is rolling out an objective-based campaign option. Choose and action and pay only when someone completes that action. It couldn’t be simpler.

When you start a new campaign, you get a list of target objectives:

Twitter Campaing Picker

After rewarding customers for slower shipping, Amazon offers same-day in more cities

o9rdPbS-postman-rgb-vk050Amazon, you’re confusing me. Last week, you offered Prime members a $1 video bonus if they passed on their Prime privilege in favor of a slower shipping option. We all assumed it was because you couldn’t keep up with the shipping load. And if you can’t keep up now, in the summer, the slowest time of the year for eCommerce, what’s going to happen in November?

I was worried about the stress all this fast shipping was causing you, so I chose the slower method for my last order and so did my son. Now, I see that you’ve expanded your Same-Day shipping service to Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro. What gives?

Foursquare relaunches as a personalized recommendation engine

Foursquare new design“Our tastes are different, so why should we get the same search results?”

This is Foursquare’s new twist on their old app. Check-ins? Meet-ups with friends? You’ll need to switch over to their sister app Swarm for that. (Great name for an Irwin Allen disaster movie, bad name for an app centered on food and friends.)

Foursquare 8.0 is here and it’s now all about personalized recommendations because getting a one-size-fits-all list of restaurants is so 2006. (?!?)

The new app learns your likes and dislikes through a variety of actions. It takes into consideration the experts you follow, the choices you make and of course, the ratings you leave after you visit a location.