Every year, Inc. Magazine posts a list of the 500 fastest-growing private companies in the U.S.. You gotta figure that these guys are doing something right so The Center for Marketing Research at the University of Massachusetts Dartmouth set out to find out what.
Specifically, they wanted to know about social media marketing. They examined every company’s website, social channels and web presence and they received survey responses from 118 of the 500.
With all of that data in hand, they measured and filtered and came up with some very interesting conclusions about how America’s hottest companies are handling themselves in public.
It begins with this chart comparing social media usage numbers from 2012 and 2013.