Funny, followers and follow back; how social cues affect our perceptions on Twitter

Resident TwitterHow do you decide which Twitter accounts to follow? Which do you trust? Which Tweets do you reTweet? The obvious answer to all of these questions is, “the ones I think are interesting or entertaining.” But without evening knowing it, your choices are based on social proofs that you’ve picked up in a split second – unconscious cues that help you quickly decide what’s worth your time and what isn’t.

Digital agency Isobar partnered with researchers from Cambridge University, to see what types of cues are most likely to influence folks on Twitter.They ran tests using a Twitter account for a fictional clothing brand that was about to launch. Then, they tweaked different elements of the profile and recorded the results.

PayPal lets customers buy now and pay later; with a twist

package deliveryBuy now, pay later is the American way, but PayPal is putting a new spin on this old habit. As of today, PayPal is officially launching “Pay After Delivery“. Not a very clever name but it’s clear enough¬† – buy something online through PayPal and they won’t take the money until the package arrives (actually, 14 days later).

They’ve been testing this program in the UK and with a few customers here in the US but now they’re opening it up to everyone. . . and just in time for the holidays.

The concept is all about instilling confidence in the buyer. Not sure about your purchase? Worried about buying from a new store? No problem. Complete the transaction and you’ll have plenty of time to put in a claim if the item doesn’t arrive or isn’t what you wanted.

Friday Round-Up: Halloween Edition

Halloween roundupIt’s not only the end of the week, it’s also the end of the month and Halloween, to boot. So, let’s do a quick rundown of the stories you should read over the weekend and then we can all head out and enjoy the night.

Tell a Photo Story on Facebook

Facebook made a small improvement to photo posts that could be useful for the creative marketer. When you upload multiple photos to a post using the mobile app, you can now choose the order in which the photos appear.

Each photo can have its own caption, so you can actually tell a story from top to bottom. Use it to show step-by-step instructions, take visitors on a tour of your location or tell a fictional story using “props” and “costumes” from your retail store.

Facebook drives more referral traffic, but who is number two?

Halloween might be filled with surprises but this isn’t one of them: Facebook sends more referral traffic to websites than any other social media network. This past June, almost a quarter of all referral traffic came from Facebook and the site sent 4x more traffic than the closest competitor.

That’s where the story gets interesting.

Shareaholic Oct Traffic

The 3rd Quarter 2014 edition of the Shareaholic Social Media Traffic Report compares the referral traffic from 8 major social media networks. The data comes from a wide variety of sites including blogs, commerce sites, different sizes, different categories, etc.

There are two data sets of note. First we have the percentage of traffic. There’s Facebook up on high, then we drop down to Pinterest with 5.52% share. What’s really incredible is that as untouchable as Facebook is, Pinterest is also pretty untouchable for those below.

Majority of viewers would rather watch ads than pay to stream TV

When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? Advertisers won’t keep buying time if no one is watching and without the ad revenue, TV networks couldn’t afford to pay for the TV shows they run and soon the entire system has collapsed and there’s nothing left but Pay TV and PBS.

Now here comes streaming and connected TVs and it’s a whole different story.¬† Crackle and Frank N. Magid Associates, just turned that story into a colorful infographic titled “The New Living Room: Year Two”. Here’s a piece:

Crackle Streaming TV

39 percent of Tweeters called Twitter their new holiday shopping list

Twitter Holiday 1If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers.

Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting.

34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should marry it’. ) Only 56% of the non-Twitter regulars said they were looking forward to holiday shopping which brings us to the first point:

Twitter users love shopping for gifts.

18,822 likes and comments per branded post; that’s Instagram

Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online.

Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram.

The rewards for getting it right are amazing.

Madewell instagram

Yes, that says 9,162 others like this. This picture from MadeWell also received 60 comments in under a week.