Amazon is now in the smartphone biz. Not a huge leap seeing as how Amazon’s original Kindle made ereaders cool and their new generation of tablets is slowly eating up the iPad’s territory. So, an Amazon branded smartphone isn’t as far out as it seems. But a smartphone isn’t a tablet and folks are used to having a wide selection of apps that they’re not going to find on the new Amazon Fire Phone.
What they will find is a nifty new Firefly Button that lets you search for items you’re interested in buying with a single touch.
Here’s the skinny from Amazon: