66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had any doubt that mobile is the future of advertising, that should change your mind right there.
The mobile situation gets even more interesting when you look at active users.
- Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19% year-over-year.
- Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year.
- Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14% year-over-year.