Do the locomotion with me: Instagram launches time-lapse video app

HyperlapseImagine a 45-minute walking tour of your farm compacted into 5 minutes. Or a 20-minute fashion show compacted into 2. Imagine what you could show your customers if you could do it quickly, without the dreaded shakes and without complicated editing.

The folks as Instagram not only imagined it, they made it so in a new app called Hyperlapse. Even the name is cool. And what makes it so special is an epic stabilization tool that allows you to record a ride down a hill on a skateboard as smoothly as if you were standing still. (Click here to see a comparison video.)

But is it easy to use? Of course it is.

With a Twitch and an ad tweak, Amazon muscles its way past Google

Twitch TVSometimes it seems like the tech industry is running its own little – but very lucrative – war. Apple vs Android, Windows vs Mac, Twitter vs Facebook, Amazon vs Google.

Hmm. . . that last one never occurred to me until now. A month ago, I didn’t see Amazon as a Google competitor. Walmart, yes. Every small retailer on the planet, yes. But Google?

If the rumors are true, Amazon is ready to go into battle with the search engine giant and it could be the makings of a brilliant video game.

First, there’s the rumor that Amazon is going to buy live-streaming, gaming network Twitch.TV. Earlier this year, YouTube was planning on buying the network. It couldn’t be a better fit – the world’s largest video network merging with the largest live-streaming game network – what a powerhouse.

Yahoo creates its own native ad network with new content recommendation box

If you regularly visit SBNation, CBS Interactive’s GameSpot or a TVGuide website you may have noticed a new recommendation box at the bottom of each piece of content. It looks like this and it’s powered by Yahoo!

Recommended by YahooNot into sports? How about this?

Yahoo Recommended Gamespot

I hate to be a backseat ad-driver, but if it were me, I’d flip those two sponsored ads. Put the muscle builder miracle cure on the sports site and the cheap car insurance on the gamer site. . . but I digress.

The real story here is that Yahoo has taken their native ads on the road. Now, people don’t have to visit a Yahoo site to see one of the network’s native ads, they can see them on these three (with presumably more coming) sites.  More exposure is great for advertisers and Yahoo can use all the clicks it can get.

Friday round-up: New tricks for Vine, SoundCloud makes money and more

August 22 RoundupIt’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.

Vine

Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.

App engagement is up but it’s still a game for the fortunate few

What time is it? It’s digital time. (Insert snappy dance music here.)

Here in the US we do love our internet connection. Between desktop, laptops, tablets and smartphones, digital time spent rose 24% in just the past year. The real star of the show is Mr. Mobile App. He’s so popular, comScore wrote a whole report about him.

Look at his meteoric rise over the past year. He basically swapped places with the desktop and is now responsible for 52% of digital time spent.

Comscore Digital Time 2014That means the app business must be booming, right? Well, yes and no.

The Chosen Few

Majority of seniors say advertisers don’t treat them with respect

Beatrices wallEarlier this year, Esurance ran a TV commercial where a senior citizen tried to prove how up-to-date she was by posting her vacation photos on her “wall”. But of course, it wasn’t her Facebook wall, it was the wall in her living room. When her friends try to top her with talk about fast insurance quotes, the woman “unfriends” them. Which. . . of course. . . is not how that works. Very funny.

Not really.

This is why 60% of the seniors in a GlynnDevins survey agreed that boomers in advertising are stereotypes. Slightly more than half said they don’t feel like they get respect from advertiser and only one third said they can relate to the seniors they see in commercials. They were particularly hard on pharmaceutical and financial ads. They said that companies have a tendency to go too far in either direction – too good to be true and too bad to be true. The attractive, wealthy, jet-setting seniors were just as off-putting as the feeble, confused seniors.

Instagram rolls out real-time analytics for advertisers

Instagram Ben and JerrysInstagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?)

Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical.

In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.

Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have. We’re all addicted to our social media choices. Did millions of people abandon Facebook when ads started showing up in the feed? Did they leave Twitter? And they won’t leave Instagram. . . . maybe.