Whose afraid of the big bad ad unit? Facebook! In the last 24 hours, a number of stories have popped up on the web that show Facebook’s reluctance to ramp up their ad sales. Not that they don’t have good reason to be cautious. An advertising misstep could lead to a user revolt. But who thinks that would actually happen?
People are always saying they’re going to quit Facebook for one reason or another but what would it really take to get even a quarter of them to go?
Could auto-play video ads chase them away?