If your current customers like using your product then there’s a good chance that people who are like your current customers who would like your product, too. That’s the concept behind Facebook’s lookalike advertising and I have to admit, it’s doing my brain in.
The short story is this: starting this week, Facebook advertisers will have the option of sending their message out to non-customers who share similar characteristics as their current customers.
You’ll find the option in the Power Editor under Ad Tools –> Audiences.
The lookalike audience works with the custom audience tool Facebook launched last year. The new option can match up data such as location, Facebook interests and demographics. If you use Facebook Conversion Pixels, you can create a lookalike audience based on a subset of your current audience that performed a specific behavior.