Friday Roundup: AdWords gets dynamic, Yahoo gets Flurry and more

Adwords dyanmic linksAdWords, Yahoo, and don’t forget Google.

Let’s finish up the week with a couple of quick hits.

AdWords is adding deep linking, dynamic sitelinks to search ads. The links are automatically generated and added to the bottom of your existing ad based on searcher behavior.

For example:

When people use Google to search for used cars, they may perform multiple searches and click on several search results before scheduling a test drive on a dealer’s site. While searching, they might see an ad for Joe’s Used Cars with a dynamic sitelink for the test drive page on Joe’s website, based on the customer’s current search activity.

Nice way to get a relevant call to action without any additional effort on your part. (Other than a website with a variety of actionable content pages.)

Amazon rewards Prime Members who choose slower shipping

Amazon No RushOne of the main reasons people sign up for Amazon Prime is to get the FREE 2-day shipping. Heck, since I joined, I’ve seen things arrive the next day! It’s madness — in a good way — for the buyer.

But I’ve been hearing rumors that Amazon now has too many Prime members and can’t handle the shipping load. I think those rumors must be true because Amazon is once again pushing their No Rush reward program.

If you’re a Prime member, and you choose the slower 5-7 business day option, Amazon will give you a $1 Amazon Instant Video Credit.

Facebook reports 19 percent increase in daily active users

continents-3-1175614-mThere are more people using Facebook on a regular basis than there were last year. 19% more. Care to guess how many people that is? Go ahead and guess: how many Daily Active Users does Facebook have now? (I’ll put the answer at the bottom.)

Facebook just released their Second Quarter 2014 Financial Summary and it’s looking good for the social media giant.

Second quarter revenue was $2.91 billion. That’s a 61% increase compared to $1.81 billion this same time last year. I’d take that any day.

Leading the charge? Mobile. Mobile was responsible for about 62% of ad revenue for the quarter. That’s also a hefty increase over last year.

Here are a few more mobile stats:

  • Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year.

LinkedIn Direct Sponsored Content skips the page and goes straight to the target

Marketing messages are a lot more effective when they’re targeted. That’s a given. But customizing the message is tricky when you’re updating a social media feed. Say your company is going on a road trip across the US. Do you want to stack up 12 posts, one for each city on your company LinkedIn feed? LinkedIn has a better idea.

Direct Sponsored Content

Direct Sponsored Contact

What this tool allows you to do is create custom content and make it visible only to a specific group of people. This way you can personalize and test content without clogging up your public facing feed.

Previously, if you wanted to pay to promote your 12 city tour, you’d have to create 12 pieces of content, each with specific city information, then push each one out as sponsored content using location targeting. Anyone who visits the company page would see all 12 posts stacked up.

Study shows mobile social users are more active and engaged

64% of online adults use a desktop or laptop to access social media at least once a week. That’s a nice number. A lot nicer than the 45% who use a smartphone or the 25% who use a tablet. But when talking about social media marketing,  the majority doesn’t always rule.

Forrester Research says, “The Social Users You Want To Reach Are On Mobile“.

According to this new study, social media users who connect through mobile are more engaged and more active.

Smartphone users log on to their Facebook app an average of 16 times a month and more than 4 times a day for a combined total of almost a half hour per user, per day.

Back-to-school shopping is a family affair [Infographic]

Families Shop Together BaynoteMom might have control of the wallet but when it comes to back-to-school shopping, what they buy is a family affair.

According to a new study and infographic from Baynote, 70% of parents will bring their children along with them when they shop in-store for back-to-school supplies.

Only 36% include their children when they shop online but here’s an interesting thing; though most back-to-school shopping happens at a brick and mortar store, the percentage of online shopping increases as students age.

On average, respondents say 64% of their shopping will be in-store, the rest online via computer or mobile device. But the online percentage is much higher when people shop for college students.

Amazon Wallet takes the online retailer into the real world

Amazon WalletThere’s been a lot of talk about Amazon getting into the mobile payment market and it looks like they’re taking the first step with a new app. Amazon Wallet is now available for Android users through the AmazonApp store and Google Play. It’s listed as a Beta release and that’s good, because this little piggy has a long way to go.

As it stands now, the app only does one thing. It keeps track of your loyalty and gift cards so you don’t have to carry them around in your wallet. . . except when you have to. (Says Amazon: Physical gift cards may be necessary for redemption in some locations or may contain additional useful information. Keep your physical gift card in a safe place even after uploading it to your Amazon Wallet.)