More than 75% of Pinterest usage takes places on phones and tablets. When I saw that number this morning, I thought it was a mistake and in a way it was. Some outlets are reporting a clarification on this notation saying that it’s not 75% of users on mobile, it’s 75% of usage.
When talking about social or any site that requires registration it’s usage that matters not users. As we all know, plenty of people sign up for a service, use it once or twice then never or rarely return. As marketers, those people don’t count. What we want are those folks that sign in at least a few times a week and are active on a service. On Pinterest, these folks are mighty mobile.