Movie theaters go through a lot of trouble to get people to turn off their phones before the movie starts. Now, thanks to a partnership between Screenvision and Shazam, they’re going to encourage people to turn them on first by bringing the TV second screen experience to the theater.
Screenvision provides on-screen, pre-movie advertising to 2,300 theaters all around the country. Shazam is a mobile app that returns information based on auditory cues. It was originally designed to answer the oft-asked question, “what’s that song.” Tap Shazam, the app listens to the music, then tells you the title and who sang it. You might also get a link to download the song from iTunes.