Women Business Owners Say Social Media Marketing is Important, So Why Aren’t They All Doing It?

webcom business women outlookThings are looking up for women business owners. 89% are optimistic about the overall business performance in the coming year and that’s up 8% from where they stood last year. And 92% say they expect to see more women entrepreneurs opening new businesses in 2014.

But the women also know that success doesn’t come easy. According to the survey by the National Association of Women Business Owners  and Web.com Group, Inc., female business will be putting everything they have behind finding new customers in the next few months. Customers that will not only help them stay financially solvent but help them grow their business.

Yahoo and Yelp Partner for a Bigger Search Push

Yelp and YahooYelp is kind of like Facebook. Lots of people complain about the network but millions of people still turn to the site for information. In Q4 2013, Yelp had a monthly average of 120 million unique visitors. By the end of 2013, there were more than 53 million reviews posted to the site and more than 60% of those reviews were four stars or above. (Proof that not everyone uses the site to complain about bad service.)

Yahoo wants a piece of that, so they’re now including data from Yelp in business search results. And Yelp seems just as excited to join their alphabetical mate for this new venture:

Twitter Tests But Will Tweeters Really Click to Call?

Twitter HQTwitter is getting serious. Serious about growth. Serious about ad dollars. Serious about reinventing themselves.

Driving the bus down these new roads is former YouTube executive Baljeet Singh. He’s the man who invented the skippable pre-roll ad on YouTube, so let’s all bow down and give him thanks. (I know this is a marketing blog and I should be pro-advertising but those pre-roll ads make me crazy.)

Now he’s tasked with bringing some of that YouTube revenue juice over to Twitter.  The Verge says he’ll be working on adding more video to the Twitter feed and ways of making video more discoverable. He’ll also be working to sell more Promoted Tweets with video and maybe even pre-roll video ads on every Tweeted video.

New Facebook Page Design Lets You Watch (Spy) on the Competition

Last week, Facebook rolled out a new, streamlined design for your personal Facebook news feed. Now they’re carrying those changes over to branded Pages with a few additional tweaks.

Here’s an example of the new layout:

2014 Facebook Page Design

The biggest shift is a return to the old way of doing things. It’s back to a single, top to bottom timeline column on the right side of the page. Yeah! Let me make myself clear. YEAH! The two-column option put more posts above the fold but was horribly confusing, especially when you post dated material such as events and sales. It also created a mess when you pinned or featured a post.

Pinterest Gets Transparent for the Very First Time

Pinterest warrantsFrom July to December 2013, Pinterest received 7 warrants, 5 subpoenas,  1 civil subpoena, and 12 local or federal requests for information related to a user account. Aww. . .our little social network is growing up so fast.

Pinterest just published their very first transparency report. It’s not something people like to see, but it’s actually a very positive sign of growth for the all image social network.

The bigger you are, the more chance you have of attracting negative attention, right?

The majority of local requests came in from California (4), followed by Florida (2), Utah (2), New York (1), Oregon (1), and Wisconsin (1).

In three cases, they were not allowed to inform the account owner that the request had been made. They turned over the requested information in all but one case.

Are You a Digital Dinosaur? Prepare to Get Swallowed Whole

dinosaur-2-1018157-mDinosaurs must hate what they’ve become. They used to a symbol of power. Giant beasts to be feared. Get in their way and they’ll crush you or eat you. But in 2014, we view dinosaurs as old, slow, lumbering beasts who instead of evolving to a higher level, became extinct. To the T-Rex, being called a dinosaur was a complement. To the modern business owner, not so much. But it’s a pretty accurate label for companies that haven’t adapted to the digital revolution.

As Forrester Research points out in their new report, “The Future Of Business Is Digital,” this isn’t about simply having a web presence or an app. Digital is a part of every aspect of business from how products are made sold, to the gathering of marketing data, even how your employees are tracked and paid. And, though some businesses have been forced to transition faster than others, there’s not a single area that can afford not to change.

Look Out Below! Facebook’s Organic Reach Plummets Toward Rock Bottom

Best guess off the top of your head – is your organic reach on Facebook half of what it was a year ago? A third? Even less? Are there days when you think you might actually hit rock bottom – or Facebook Zero?

Social@Ogilvy thinks it’s a real possibility and before you say they’re rabble-rousing, take a look at this chart:

Organic-Reach-ChartWe’re looking at a 49% decline from the peak period less than a year ago! This has nothing to do with the number of active Facebook users, it’s all coming from the changes Facebook made in the newsfeed algorithm in regard to Page posts.

I thought that was bad enough, then I read this in Social@Ogilvy’s report:

“Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.”