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91% of Moms Use Social Media Regularly: If Family Isn’t In, They’re Out

posted on April 19, 2013

1161775_proud_motherIf you’re reading this, you probably already know that moms spend a lot of time on social media. But did you know that activity has increased by 20% in just three years.

According to BabyCenter’s 2013 Social Mom Report, 91% of moms now check-in with a social media network on a regular basis. Social media is such an important key to staying in touch that 22% of moms said “if friends or family don’t participate in social media, they are not as much a part of their lives.”

Wow, cold. But I have to admit, I know more about my two siblings who post regularly to Facebook than the one that doesn’t. (Not proud of that fact, but I’m being honest here.)

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How Much is a Facebook Fan Worth? Study Says $174 and Rising

posted on April 18, 2013

If you’re a Facebook brand fan, you’re worth 28% more than you were only three years ago. Doesn’t that make you feel good, to know that your value is rising in the social media world? Right now, you’re averaging about $174 but some brands, like Levis, are ready to hang a much higher price tag around your neck.

Want to know which brands value you more than others? Syncapse has the answer:

SYNCAPSE FACEBOOK VALUE

(The third one down is Monster Energy Drink)

Young, hip brands such as Victoria’s Secret and H&M put the highest value on their Facebook Followers. Old standbys such as CocaCola and Nike, come in under the $100 mark.

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Google Shuts Down Google Affiliate Network: Saw That One Coming

posted on April 18, 2013

google affiliate networkLast night, I received an email telling me it was time to wrap up my business with the Google Affiliate Network. If that email had arrived a month ago, I would have tossed it without much thought. But two weeks ago, I started a new niche blog which included several ads from the network – but not the one I wanted most – Netflix.

Netflix was the reason I joined the affiliate network long, long ago, but when I went to grab banners for my new blog, there were none. Netflix’s affiliate page still sends you to the network, so I was confused. I attempted to get answers through the support group but no one responded.

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Beverage Ads Dominate Consumer Goods Category on Mobile

posted on April 17, 2013

292253_coca-cola_is_goodConsumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk and cat food?

Millennial Media set out on a mission to discover the links between consumer goods and mobile and the time has come to reveal the results!

It all begins with incredible growth. Mobile ad spend in Consumer Goods grew 235% year-over-year. The biggest push came from Beverages. The manufacturers of soda, alcohol, juice, tea, energy drinks and bottled water bought 43% of the ads in the category. Cosmetics and Hygiene came in second with 28%.

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Respond to a Consumer’s Immediate Need with Twitter Keyword Ad Targeting

posted on April 17, 2013

Did you see  @TheBandPerry on #DWTS last night? I’d love to see them in concert!

Ten seconds later, bloopity blip: @TheBandPerry begins their concert tour in The OC in Sept. Click to buy txts now!

Wow. It’s as if they read my mind. . . or my Twitter stream.

Twitter has just introduced keyword targeting to their Promoted Tweet program and it’s pretty Sweet.

twitter promted tweet timeline

Instead of inserting ads based on the general interest graph, Twitter can now target individuals who mention a specific keyword. Stack a location choice on top of that and you’ve got a display ad that should convert way more often than your average Promoted Tweet.

Twitter says that one of their beta testers, wearable camera company @GoPro, received almost 2 million impressions with an engagement rate up to 11% using keyword targeting.

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B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic]

posted on April 16, 2013

social media benchmark infographicIf all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business?

Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google.

The numbers come from the Social Media Benchmarking Report summary and infographic produced by B2B Marketing in association with Circle Research.  Unfortunately, I can’t see the full results or the data on how many people they polled so I’m going by the data they presented on their site which includes this:

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Bing Adds Pinterest Button to Image Search

posted on April 16, 2013

Pinterest isn’t exactly a household name. . . yet. . . but the photo bookmarking site is slowly creeping in to our consciousness from all directions. This week, Pinterest made inroads at Bing and Barnes & Noble.

On the Bing side, you’ll now find a Pinterest “Pin It” button on every image that appears when you do a search. I tested it by searching for Lemurs. I picked my favorite photo of the bunch then almost fell out of my chair when I read the caption.

lemurs

The lemur’s name is Boris!? (Check my byline) To the right, you see the new “Pin It” button. One click and you’re Pinterest bound.

Here’s the important part:

Bing automatically links and gives proper attribution to the original, high-resolution source, saving you the hassle of tracking it down yourself.