The survey is subtitled: “Making a list, clicking it twice” which means shoppers will be turning to their mobile devices more than ever this year.
In 2013, only half the people in the survey had smartphones. This year that number rose to 67%. Smartphone owners are planning to spend 27% more on gifts than those without a smartphone so let’s hope your customers are the mobile savvy kind.
Tablet ownership is also up, 50% vs 38% last year. 65% said they’ll be using their tablets to shop and browse the internet for gifts. 57% said they expect to do their buying via a tablet.