Facebook improves video ranking when you upload directly to the site

Facebook VideoFacebook says twice as many people are watching videos in their news feed compared to just six months ago. That’s quite an improvement and more video watchers means more people staying longer on the page – also a good thing. But Facebook is tired of being the middleman, handling videos the live on that other well-known social media site that is all video all the time. Facebook wants you to upload your videos directly to your Facebook pages and profiles and if you do that, you’ll get a reward – more news feed impressions.

As you know, the miniature librarians that run the Facebook stream, preview every piece of content and rate it on its value to each, individual member. They look at likes, comments and shares on other posts, compare that content to the current content then send the post in question on its way either down the “Share” chute or the “Nope” chute. Picture Willy Wonka’s factory but with posts instead of candy.

Friday Round-up: Snappy TV, Pinterest Photo Tuts and Facebook ‘Ads’ Value

Let’s close out the week with a look a few smaller stories that caught my eye this week.

Twitter Gets Snappy

SnappyTV

Twitter bought SnappyTV to strengthen their position as the social media channel for network TV advertising. SnappyTV is a suite of tools that helps you create instant, shareable highlights from live TV. It can be used to create clips, GIFs (ugh) or image stills so you can share the best moments just minutes after they happen. They emphasis live TV like sports and award shows but the example shows how the CW uses it to grab hold of those Vampire Diaries fans.

It’s a perfect fit for Twitter. We’ve seen campaigns like these during major events like the Super Bowl and the Olympics, now, with SnappyTV, we should see even more!

Study shows younger males are comfortable sharing their feelings

New MalesThe past three generations of men have led very different lives. Our grandfathers grew up believing that the man should provide for his family and his feelings should be kept to himself. Our fathers lived in an era where Mr. Mom was a novelty but not an anomaly and it was okay to cry if the situation warranted it.

So where does that leave the current generations of millennials? According to a new study by Ketchum, somewhere in between the first two.

Ketchum found that young millennials in particular, those 18 to 25, are an interesting blend of modern and old school. They dub this group the New Traditionalists and they’re a hard demographic to reach.

See it. Click it. Buy it. Amazon Fire phone just shortened the purchase funnel

Amazon FireflyAmazon is now in the smartphone biz. Not a huge leap seeing as how Amazon’s original Kindle made ereaders cool and their new generation of tablets is slowly eating up the iPad’s territory. So, an Amazon branded smartphone isn’t as far out as it seems. But a smartphone isn’t a tablet and folks are used to having a wide selection of apps that they’re not going to find on the new Amazon Fire Phone.

What they will find is a nifty new Firefly Button that lets you search for items you’re interested in buying with a single touch.

Here’s the skinny from Amazon:

Size matters: 48 percent of tablet viewing time is spent watching long-form video

Browse Google and you’ll find article after article blaming MTV for the decrease in the American attention span. Instead of watching a single, 60 minute TV show, you’d see 15 to 20 pieces of content, each under 3 minutes. Don’t like what you see on screen? Hang on a minute and something new will take its place.

YouTube is like that, only you don’t have to wait for the video to end, just click, click, click and you can experience 10 programs in just a few minutes. But according to a the Q1 2014 Global Video Index from Ooyala, the attention span of your average video viewer is getting longer and longer.

ooyala Long-form video

You can now post animated GIFs on Twitter. Yeah?

Twitter GifsAnimated GIFs make my head hurt. Anyone else feel like their eyeballs are going to explode when you watch one? Show of hands?

Well now Twitter has gone and opened the flood gates allowing these moving monstrosities to show up on Twitter.com and on the mobile apps. (No refuge at all!)

They announced this exciting change via a Tweet and not a single word of follow-up on the Twitter blogs. Perhaps they feel that GIFs are so universal, they don’t need explaining.

One thing is true, these animated story bites are popular world wide. Doesn’t matter what language you speak everyone understands an excited, adorable poodle.

Want to improve your paid search conversions? Buy a Facebook ad.

Paid search not performing as well as you’d like? Facebook has the solution. Buy just the right amount of advertising on the social network and your paid search conversions will rise by 19%. Pretty sweet.

The number comes from a study conducted by Kenshoo on behalf of Facebook. What I find odd is that they only include results from a single advertiser – Experian. While the results make for an interesting case study, they can hardly be considered conclusive.

 

Facebook Paid Ad Conversions

Here’s what they came up with;

  • There was a 19% average increase in total conversions among the people who saw Facebook advertising compared with those who saw just paid search advertising (no Facebook ads)