Twitter adds one-touch ad videos to the mobile feed

IMG_0335Hey, Mr. Marketer. Big piece of news that you can use – people love to watch videos. Especially short, funny or exciting videos on their mobile devices. What they don’t like is having to click a bunch of times because clicking is boring.

Twitter’s got you covered. They just began testing a feature that puts the video clip right in the timeline so all the user has to do is click once. I’ve posted an example for you from my iPhone. I don’t follow basketball, but I navigated to the NBA Twitter account and I found a whole bunch of these mini-videos. I clicked, the screen faded to black and then the clip began to play. It was fast and clean and enjoyable. I would have enjoyed it more if it was a hockey clip but it is what it is.

Judge throws out Gmail privacy case and it’s another legal victory for Google

cat peeringGoogle’s lawyers are taking a vacation next week now that two big lawsuits are off the table. Yesterday, Google settled a 7-year lawsuit with Viacom over copyright issues. Today, a judge tossed out a class action suit involving privacy and Gmail.

Privacy and Gmail, you say? Excuse me while I throw a Jumbo Shrimp on the barbie.

The issue stems from Gmails habit of scanning your mail in order to send targeted advertising. . . I mean. . . protect you from spam. Gmail users said that this was an invasion of privacy so a small group tried to file a class action suit on behalf of a larger body of users.

According to Bloomberg, a win could have resulted in damages of $100 a day per person for violating federal wiretap law.

YouTube calms angry vidders with new tweaks in Content ID process

content idThis past December, YouTube flipped a switch that instantly caused havoc with anyone trying to make a better living through video. The change caused their Content ID system to go on an aggressive rampage which left a huge pile of (erroneous?) copyright violation take-down notices in its wake.

Gaming videos were particularly hard hit, including those that were part of sanctioned channels – in other words, people who were given specific permission to do what they do, were slapped for doing what they do. Since removing every potential violation would have left YouTube looking like the shelves the day after the day after Christmas, they resorted to simply removing the monetization option.

Mintel’s 5 social media trends: which ones could work for you?

mintel socialEarlier today, I posted a chart that showed which online venues people use to help them make purchase decisions. Social media was the second to last option in almost every case. But social media isn’t all bad. It can be an effective means of communicating with your customers, reaching new customers and building customer loyalty – if you can find the keys to making it work.

So, in order to remain fair and balanced, I’m now going to give social media equal time to defend itself via Mintel’s new list of the top five social media trends of this quarter. Let’s see which ones could work for you.

1. Brands with low usage and awareness garner large numbers in online mentions thanks to their cult followings

New survey shows shortened path to purchase

need for speed 1My world was rocked recently by a shopping revelation – 9 times out of 10, it’s easier to buy what I want online than to go to a store. I fought the concept because I actually enjoy shopping but I realize that when it comes to mundane things that I need likes sheets and printer ink and new shoes for my son – shopping online is simpler and faster. Why faster? Because the note to “buy shoes” will sit on my desk for a week before I get myself over to Walmart. In that amount of time I could have had them delivered. And now that I have Amazon Prime, there’s almost nothing I can’t have within 2 days of ordering it.

Postmaster General urges marketers not to give up on the US mail service

pr14_018-1It’s logical for online marketers to use email to contact their customers. It’s inexpensive compared to printing and mailing materials and changes can be made on the fly – something you can’t do very well with a direct mail piece.

But Postmaster General Patrick R. Donahoe wants to remind you all that the US post office is ready and willing to be a part of an integrated marketing campaign. Speaking to the National Postal Forum, he said,

“Our industry needs to give all marketers a sense that mail can be used in new ways. We need to drive a better understanding of the value mail brings to integrated marketing campaigns.”

Google Play Games adds gifting and more from GDC2014

GDC2014The 2014 Game Developers Conference is underway in San Francisco and this is no small meet-up. We’re talking 23,000 designers and executives from around the globe coming together to swap ideas and expand their horizons.

Our friends a MillennialMedia are hosting a panel called “The Great Debate: Monetizing With In-App Purchases, Pay-for-Download or Advertising.” There’s a session called “Why’d She Buy THAT? Customer Psychology in Game Purchases” and you don’t want to miss “Facebook Unlocked: Trends & Growth Opportunities for Cross-Platform Games (Presented by Facebook)”.

Even if you’re not in the game industry, a lot of what’s happening there is related to what’s happening in mobile and online marketing. Think about it. Every mobile or online game is like a mini-business with its own profit and loss sheet. You have to market the game, create customer loyalty, then convince those people to spend on up-grades and in-app purchases.