Do you want more clicks or more followers? Twitter launches objective-based ads

richard-dawson-family-feud-646x330We asked 100 people, top 3 answers on the board to this question. Name the best website for digital advertising.

Ding! Google!

Ding! Facebook

Ding!. . . . Twitter?

Twitter is working hard to become your number three choice. They’re offering more tools, more analytics and they’re making advertising more accessible to the small business owner. Move over Oreo, Frankie’s French Fried Coconut Cookie Company is coming after you!

To help Frankie (and all of you) reach his goals, Twitter is rolling out an objective-based campaign option. Choose and action and pay only when someone completes that action. It couldn’t be simpler.

When you start a new campaign, you get a list of target objectives:

Twitter Campaing Picker

After rewarding customers for slower shipping, Amazon offers same-day in more cities

o9rdPbS-postman-rgb-vk050Amazon, you’re confusing me. Last week, you offered Prime members a $1 video bonus if they passed on their Prime privilege in favor of a slower shipping option. We all assumed it was because you couldn’t keep up with the shipping load. And if you can’t keep up now, in the summer, the slowest time of the year for eCommerce, what’s going to happen in November?

I was worried about the stress all this fast shipping was causing you, so I chose the slower method for my last order and so did my son. Now, I see that you’ve expanded your Same-Day shipping service to Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro. What gives?

Foursquare relaunches as a personalized recommendation engine

Foursquare new design“Our tastes are different, so why should we get the same search results?”

This is Foursquare’s new twist on their old app. Check-ins? Meet-ups with friends? You’ll need to switch over to their sister app Swarm for that. (Great name for an Irwin Allen disaster movie, bad name for an app centered on food and friends.)

Foursquare 8.0 is here and it’s now all about personalized recommendations because getting a one-size-fits-all list of restaurants is so 2006. (?!?)

The new app learns your likes and dislikes through a variety of actions. It takes into consideration the experts you follow, the choices you make and of course, the ratings you leave after you visit a location.

Nielsen report says social media cuts down on timeshifted TV

cbs appFor most people, fall means back-to-school, a change in the weather and the very first rumblings of the holiday season. For me, fall means a whole new line-up of shows on TV! I’m counting the days until the return of Sleepy Hollow and the start of the new series Gotham.

I’m actually surprised that networks premiere so many of their big shows in the fall. Thanks to DVR’s and digital on-demand options, we don’t watch TV the way we used to. Networks and advertisers were forced to give up the old fashioned overnight ratings reports. Now, it’s all Live plus 7.

But wait! According to this new study by Nielsen, the tide might be shifting yet again, thanks to social media.

Retargeted Facebook ads hit the mark on mobile

The best time to pitch to a customer is when they already have your company or product in mind. That’s why retargeting is such a powerful tool. AdRoll’s graphic explains the concept quite simply but I imagine it takes quite a few well-trained digital elves to make it all work.

retargetingCustomer visits your site, leave without buying, later sees an ad for your site, thinks “hmm. . . I really was very fond of that red one. . . “, clicks the ad, is whisked back to your site where they buy the item they left in the cart the first time around. Smooth like butter but is the return worth the cost? And how does Facebook fit into the plan?

Lessons from the 73rd most popular channel on YouTube

MaybabyTubefilter just posted their Top 100 Most Subscribed YouTube Channels for June and PewDiePie came out on top again. If you’ve never seen one of his videos, mostly he plays video games, records the action with an insert of himself making humorous comments about the game.

The guys love the jokes and the games. The girls watch because he’s a good looking guy with a sexy accent. Go ahead, call me sexist. It’s still true.

Fact master Matthew Santoro came in at number two with an incredible 30% increase in subscribers over the prior month. Shakira comes in at number three.

Crazy Russian Hacker, the wild science experiment guy saw a 169% increase in subscribers taking him from 98th place in May to 5th place in June.

How are B2B customers using mobile? The answer is in this infographic

Useablenet B2B ResearchWe know that people use their smartphones and tablets to research products, read reviews and compare prices. They also use them to get directions to a local store, access coupons and deals and even share those deals with others through social media.

Well guess what – businesses are people, too.

Usablenet says that mobile is a driving force in the B2B world and they made an entire infographic to prove it.

It starts with research. 52% of B2B customers use their smartphones to research products for their business. What kinds of information are these people looking for? They want to compare prices. They want to see features and they want to read reviews. Have you ever researched your own product on a smartphone? You might be unpleasantly surprised by the results. How does your site lay out? What kinds of reviews are out there? Good, bad, none? None is just as bad as bad. If that’s the case, do something about it.