$5 is all that stands between Amazon and a brick and mortar sale

BOPISPicture yourself in this scenario: you’re about to purchase a $50 item at a retail store. Before putting it in your cart, you take out your smartphone, open the Amazon app and scan the barcode on the item to compare the price. Hmm…it’s only $45 on Amazon. You have free shipping through Prime so it’s a $5 savings. (Maybe more if it’s taxable.)

What do you do? Do you buy it for $50 and take it home or buy it on Amazon, save $5 and wait three days for delivery?

I’d probably pay the $50 and get it over and done with but 63% of shoppers told parago they’d buy from Amazon. A whopping 82% said they’d buy from Amazon for a $10 difference and I probably would, too.

Apple Pay is as simple as click, swipe and — Low Battery

Apple Pay“Gone are the days of searching for your wallet. The wasted moments finding the right card. The swiping and waiting. Now payments happen with a single touch.”

Apple makes shopping the “old fashioned way” so cumbersome and time consuming. Back in my day you had to bring along an ox to trade if you wanted to buy flour at the general store. . . Let’s get real, paying for things with plastic isn’t all that hard. You don’t even have to wait for an under-educated cashier to figure out your change. Just swipe, click, click and you’re done. Okay, sometimes the buttons are confusing and sometimes cards don’t swipe, but overall it’s a pretty simple experience.

Walmart sending customers to other etailers? It’s not a miracle, it’s Adsense

Sponsored Product Ads on WalmartIn the classic Christmas movie Miracle on 34th Street, Macy’s’ Santa Claus is caught sending customers to competitor Gimbels because making a child happy is more important than making a buck. At first, the Macy’s execs are horrified until they realize that what they’ll gain in goodwill by continuing the practice will actually improve sales over all.

I think Walmart must have been having a “miracle” moment when they agreed to be part of the new Google Adsense for Shopping program.

I searched Walmart.com for a Frozen throw and this is what turned up in the sidebar – ads for related products from OTHER retailers. If you click that blue question mark at the top, this is what pops up:

What time is it? It’s Apple time!

It’s Apple day in Cupertino and as I write this, U2 is on stage wowing the crowd with their newest tunes – tunes you’ll get for FREE thanks to Apple. That’s right, they’re giving away the brand new U2 album to every iTunes┬áStore customer in 119 countries whether you want it or not!

Booyah! Apple events get me so pumped! But U2 is just the loud icing on the digital cake. The real story of the day is this:

Apple Watch 3

The Apple Watch is here.

The Apple Watch sends text messages, plays music, monitors your vital signs, is voice activated and it even tells the time. Oh, the irony. Ask if anyone knows the time and 95% of the people in the room will reach into their pocket and pull out their phone. Watches have become obsolete thanks to the smartphone and now Apple is flipping the table upside down – again. What time is it? Let me check my watch!

Most moms watch video on their smartphone. . . but what are they watching?

special-moments-983535-mMobile and video are two of the most popular words in digital marketing these days. They’re also two words that strike fear in the hearts of many. I think it’s because they sound so technical. There’s equipment involved and sound. Why bother with all of that when you can slap a funny cat image on a Facebook post and call it a day?

Here’s why, because Facebook isn’t going to get you very far these days. Video, especially video on mobile is where it’s at and lucky for you there’s still plenty of room for newbies.

Today, we’re talking about mobile and video and moms with data from the BabyCenter U.S. Mobile Mom 2014 Report: Mobile Powers Mom’s Life.

Twitter tests the Buy Button with the group mostly likely to impulse buy

If you’d asked me last week, I would have said that a Buy Button on Twitter was doomed to failure from the start. Who is going to buy something with nothing but a picture and a price? I’ll tell you who – fans. Oh, Twitter, you’re so smart. This is why I’ve always liked you best.

Introducing the new (but they’re only testing. . . mind you. . . ) Twitter Buy Button.

Twitter Buy Now

When you see something you like in your feed, you click to expand the Tweet. Here you’ll see the price plus shipping, a short description and any size or color choices. Like it? Just click “Buy now”, fill in your shipping and credit card information and you’re done. No website visit, no registering and once you’ve added your information, Twitter will save it so you can buy going forward with one click.

Online marketing round-up: Verizon must pay, Enterprize gets a new name and more

Bundle of moneyFriday, Friday! Time for another round-up of interesting online marketing related articles and blog posts that didn’t make it on to Marketing Pilgrim during the week.

Bad Verizon, Bad

Verizon has agreed to pay a $7.4 million dollar fine for misuse of customer data. When you hear that, you probably think data breech or that they ignored customers’ wishes. But what they actually did was NOT give 2 million new customers a chance to opt-out of marketing offers within 5 days of signup.

Sounds kind of steep. It’s not like they used a customer’s credit card to charge a trip to the Bahamas. But the FCC is mad and that ain’t good. Going forward, Verizon will include an opt-out notice on every bill.