There’s been an onslaught of articles lately proclaiming why you should or should not specifically hire a 23-year old to manage your social media presence. I’ve tried to avoid commenting, but after a recent Inc.com article about why you should never dream of hiring a younger person to manage your social media accounts, my hand is forced. There is a perfect age for your social media manager. Ready for it?
It’s whatever the birthdate of the person you hire to manage your social media accounts is.
The reality is this whole argument is a non-argument and shameless age baiting on both sides. There’s a reason a resume isn’t a photocopy of a birth certificate. What ultimately determines someone’s ability to manage your social media presence is their ability to manage your social media presence. If the hiring manager is making that decision based on age, your company has bigger problems. This is the specific reason that interviews and resumes exist, people.