Google Launches Trends for Websites

Today Google launched Google Trends for Websites.

This is the search giants first foray into competitive research, and comparisons are being drawn to Alexa and Quantacast.

Barry Schwartz points out a good use for the new tool at SearchEngineLand.com:

Now, if you think like a link builder – you can use this tool to find sites that are within your “neighborhood” or industry. So if I want to find link partners for the Search Engine Roundtable, I enter in seroundtable.com, look at the related sites and ask all of them for links. Then I go to all of those sites and see who is related to them. You can, theoretically, keep expanding that list, as far is it makes sense.

Twitter Toys Galore

Even if you don’t know who Michael D. Jensen is, chances are if you use Twitter you know of one of his apps.

For the last months Jensen has become one of the premier Twitter App developers, creating applications that utilize the Twitter API in fresh and creative ways.

According to Jensen it began with a Tweet from Lee Odden:

@mdjensen some of these tools remind me of what you made for MyBlogLog. Any chance you’ll get into the Twitter tools game?

And from there he has had the Twitter application development fever.

TweetBeep – Launched May 6, 2008

Wikia Allegedly Getting Better… Allegedly

A post at TechCrunch today boasts that Wikia is “beginning to suck a lot less.”

The wiki based search product is supposedly stepping up its game through the implementation of editing features that lets searchers reorder, add, remove, rate, annotate, and comment on results.

These new features make the system harder to gain, and spammers easier to oust.

Jimmy Wales admitted to the lack of quality his site has shown and stated that it:

Pretty much sucked. It has not been usable on a day to day basis.

The thing that really strikes me about Wikia.com is that the top result for every search is a Wikipedia entry. As search marketers know the first listing garners over 40% of the overall search traffic for a term. Doesn’t this make Wikia.com feel like a Wikipedia search engine, more than a wiki based search engine?

More Best Practices Talk, This Time from the IAB

The Interactive Advertising Bureau (IAB) recently set their “Interactive Campaign Setup Best Practices,” out on the world.

For those of you not familiar with the IAB, their site’s about page defines them as:

Founded in 1996, the Interactive Advertising Bureau represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

Citysearch.com Accused of Encouraging Click Fraud

The local search property, Citysearch.com, is coming under fire for its lack of a click fraud system.

According to a lawsuit filed yesterday in Los Angeles Superior Court, Citysearch.com is defrauding its advertising customers by not only turning a blind eye to click fraud, but the lawsuit states they are actually encouraging it.

“Most click fraud cases involve companies that simply turn a blind eye to it,” said the victims’ attorney, Brian S. Kabateck, Managing Partner of Kabateck Brown Kellner. “Citysearch does this too, since it has no real program to prevent click fraud. But Citysearch goes beyond indifference to actively incentivizing click fraud. Citysearch’s motive is simple: clicks equal cash, whether they’re fraudulent or not.”

The Sport of Reputation Management

Pro sports organizations could use a few hours with a reputation management expert ala Andy Beal.

In the last few months, we have seen the sports world being devastated by its own lack of transparency. It is something we as marketers are learning to cope with now, but these multi-billion dollar leagues are still not catching on.

The online sports world continues to grow.

Blogs, forums, online gambling, and fantasy sports news and games abound.

Sites such as Deadspin.com rank amongst the most popular blogs on the Web, and they are almost completely supplied content by the fact that pro sports organizations and athletes do not understand the concept of transparency.

Its not what you say.

StrawPoll Offers Twitter Users Polling App

A new Twitter application has been launched called StrawPoll, which offers Twitter users the ability to poll and monitor their followers.

StrawPoll

The application can be found at www.StrawPollNow.com and is now available to all Twitter users.

StrawPoll works with the Twitter API to offer your followers not only the poll question you would like answered, but also a shortened URL to a StrawPollNow.com page where users can answer the poll more in-depth.

Followers can simply vote by replying to the person they follow with the number that represents the answer:

Are you currently reading a book: Yes (1) or No (2) ?

@dsnyder <1>

Or you can also add a reply:

Are you currently reading a book: Yes (1) or No (2) ?