Marketing Pilgrim

Ahhh. The time killing game of beer pong. For those of you who have never played beer pong (or have so severely lost that you no longer remember playing), this is truly a game of wit and fortitude.

All you need to play is a ping pong ball, plenty of beer, and a few cups. Team up, take turns throwing the ping pong ball at your opponents cups (filled with beer of course), and every time you land in the cup the opposing team drinks the beer.

Click here to continue reading...

In a May 6th article published by the Associated Press, Bill Gates was quoted as saying “The Internet has been operating now for 10 years,”… “The second 10 years will be very different.”

Being a bit of an Internet history buff, I cringed to read such a powerful figure in the world of computing being quoted as effectively saying that the Internet has been operating since 1998.

Since I started my first Internet job in 1996, I was pretty sure Bill was wrong.

Click here to continue reading...

Google’s recent post about “Adsense for Conversations” is my favorite April Fools antic this year.

The fictitious Adsense for Conversations is powered by an “unobtrusive screen above your head” where “Anyone taking part in the conversation can hit the ad with their hand to immediately take advantage of the product or service being offered.”

While the thought of monetizing conversations about dinner plans, appointments, and general office banter is awesome, it got me thinking “could Google really monetize conversations with contextual advertising?”

Click here to continue reading...

You might have noticed Google’s recent announcement regarding support for category exclusions within content campaigns.

This announcement basically said that you have two new ways to exclude sites from your content campaign, the “Topics” and “Page Types” tools.

The Topics exclusion tool provides you the ability to exclude your ads from pages displaying information on certain types of topics like Death & tragedy and Juvenile, gross & bizarre content.

The Page Types exclusion tool provides you the ability to exclude your ads from certain types of pages like parked pages, error pages, and forums.

Click here to continue reading...

If you’ve been following Matt Cutts’ blog over the last few days you may have seen his March 3rd post “My 2008 Predictions“. In this post Matt claims…

2008 will be the year that hacking and search engine optimization (SEO) collide in a major way. By the end of the year, a nontrivial fraction of blackhat SEO will involve illegally hacking sites for links or landing pages. One webhost will get a significant black eye as hundreds or thousands of customers’ websites are hacked. The growth of illegal-blackhat SEO will leave traditional blackhats with a difficult choice: risk doing something illegal or sit out.

Click here to continue reading...

Framed redirects are one of my biggest pet peeves on the web. You click on a link to visit a site, the site loads, and the URL in your address bar is different than what it should be.

Technically, a framed redirect works by loading a hidden framed page on top of a second framed page which displays the target content.

Imagine clicking on a link for Amazon, pulling up the Amazon website, but seeing the URL amazonblackhataffiliate.com in your address bar. You would be able to browse the entire Amazon site, make purchases, etc. but the URL in the browser bar would always display amazonblackhataffiliate.com. This is the experience of surfing a site through a framed redirect.

Click here to continue reading...

Could Microsoft’s push toward speech based data entry bring natural language search to the forefront? According to an AP article:

People will increasingly interact with computers using speech or touch screens rather than keyboards, Microsoft Corp. Chairman Bill Gates said.

“It’s one of the big bets we’re making,” he said during the final stop of a farewell tour before he withdraws from the company’s daily operations in July.

In five years, Microsoft expects more Internet searches to be done through speech than through typing on a keyboard, Gates told about 1,200 students and faculty members Thursday at Carnegie Mellon University.

Click here to continue reading...

According to an Associated Press article, top Chinese search engine Baidu has landed afoul of the Beijing Association of Online Media over sexually explicit photos available through their search engine.

The photos featuring Edison Chen and several other stars, seem to have originated in Hong Kong.

Formerly a British colony and subsequently transfered to Chinese rule in 1997, Hong Kong enjoys a slightly-less-aggressive brand of Internet censorship than the rest of China. It was this bastion of slightly-less-aggressive Internet restrictions where the photos started their viral march across China.

The article reports that the Beijing Association of Online Media accuses…

Click here to continue reading...

Abbie Hoffman he isn’t, but eBay user “class-it” seems to have had enough of overly seller friendly policies at eBay. In class-it’s recent auction for a “SONY VAIO VGN-NR21J/S LAPTOP BNIB” he listed an extensive collection of methods you can use to steal the laptop from the seller.

With this humorous jab, class-it has compiled a fairly good summary of the perils of selling items on eBay. I’ve quoted most of the section covering the nefarious techniques as I’m sure this auction will have a very short lifespan…

DIFFERENT WAYS YOU CAN STEAL THIS LAPTOP OFF ME:

Click here to continue reading...

Every branding professional you’ll meet will tell you that you never ever refer to your brand as a verb. Phrases like “I Googled that” or “I Xeroxed this” are poison to the ears of those who understand trademark law.

Without getting into the intricacies of trademark law (which I don’t fully understand anyways), the short explanation is that you should only reference your trademark as an adjective. An example of a properly used trademark would be “Google™ Search Engine”.

With this in mind, I was a little surprised recently when going through my iPhone to find Google business partner Apple using Google as a verb.

Click here to continue reading...

Today, Google and NTT DoCoMo announced a partnership to provide “search services, search-related advertisement and potential applications to i-mode™ users”.

DoCoMo claims to serve some 53 million subscribers.

Google’s partnership with DoCoMo covers some very attractive areas for the world’s leading search engine.

(1) Extension of search services on i-mode
In addition to the existing i-mode menu site search service, through the partnership with Google, i-mode users will be served Google search results for mobile and PC web sites via the i-mode portal search-box. Launch of the expanded search services is scheduled in spring 2008. The new search-box will be placed on the top-page of the i-mode portal, increasing the immediate accessibility and convenience of searches on i-mode.

Click here to continue reading...

So you want to get into the arbitrage game by serving Google ads on Yahoo?

If so, you have quite a few hurdles to overcome. Google’s quality team is gunning for you, countless advertisers are watching their logs, and just about everyone under the sun is excluding you from their content network campaigns. What’s a gray hat arbitrager to do?

Perhaps the answer is a back door method to arbitrage Google ads.

It seems that, as a partner in Google’s search network, Ask.com is displaying Google ads through Ask’s contextual advertising program. If this proves to be the case, this would be an under the radar method for arbitragers to run Google ads.

Click here to continue reading...