Affiliate Summit Meetup Day

Recently, I attended the first ever Affiliate Summit Meetup Day. Affiliate Summit recently launched a nation wide circuit of meetups to bring affiliate marketers together in local networking and learning groups.

The meetups are currently held in Orlando, San Francisco, Chicago, New York, Denver, Baltimore, Melbourne, Indianapolis, Salt Lake City and my home-town, Austin. The Austin meetup, featured a presentation by Shawn Collins (@affiliatetip) entitled “Affiliate Marketing for Newbies”. In the presentation Shawn laid out seven things you should focus on when building a new affiliate website.

Picking a Topic

Shawn recommended that you pick a topic you’re passionate about. He warned that picking “Flavor of the Day” topics for your site in response to Internet trends can lead to a faltering commitment on your part. Stick with things you’re passionate about and you’ll be more likely to dedicate the time and energy you’ll need to in order to be successful.

Top 4 Reasons to Abandon SEO

As an online marketing consultant I’m always preaching the value of SEO, but every now and then a website owner crosses my desk where I advise them to abandon their SEO efforts (cue the boos and hisses). I’ve compiled a list of the reasons I feel justify abandoning your SEO efforts and I hope it leaves you thinking about the value of all of your marketing campaigns and how they fit into your overall strategy.

1. None of your sales come from your website.

PubCon Austin Day Two Recap

Day two of PubCon Austin started with attendees stumbling from shuttle buses and rental cars into the conference. The chamber-of-commerce 50 degree sunny weather coaxed a few winces from those who had a little too much fun at the Internet Marketing Party with @affiliatetip and @btabke the night before, but the mood was positive as attendees prepared for another day of grade A online marketing training.

I b-lined for the coffee station, desperate for a caffeine boost to help me push through the morning sessions. After filling my cup and snagging a tasty muffin, I settled into the main conference room to catch the keynote for the day.

The Search Industry – A View From Inside & Out
Speakers: Daniel Boberg, Tim Mayer

Main Points:

PubCon Austin Day One Recap

Day one of PubCon Austin was filled with high caliber sessions and awesome opportunities to meet interesting people passionate about online marketing. Acting a bit like the lone pilgrim, I embarked through a never ending downpour of useful advice, insightful commentary and the occasional comical outburst to bring the best of PubCon to you, the Marketing Pilgrim readers.

My day started out by watching the keynote presented by best selling author and social media expert Jeffrey Eisenberg which I covered in detail in a previous post.

Then, like a swarm of ants, the attendees flowed out of the main conference room into a series of smaller rooms to begin their day. I started with a stiff cup of coffee to help ward off the effects of free beer from the PubCon Kickoff Party the night before, but after a little caffeine and a brief chat with @andybeal I was ready to embark on my journey of knowledge.

PubCon Austin Keynote with Jeffrey Eisenberg

PubCon Austin kicked off today with a keynote by best selling author and social media specialist Jeffrey Eisenberg. Eisenberg’s keynote entitled Social Media and Conversion: The Yellow Brick Road, covered the goals and approaches one should take with social media marketing.

Eisenberg’s main theme was using social media marketing efforts to start a meaningful conversation with your audience. His thoughts were focused on the fact that a meaningful interaction with your audience will result in conversions and a positive relationship with the customer.

Eisenberg noted that 70% of people check social media websites several times per week, which he felt indicated that this whole social media thing is a “big deal” and worth your attention. While that’s not overly surprising to hear, a good stat is a good stat.

The Top 7 Pitfalls of Affiliate Marketing for Publishers

Running affiliate offers on your website can be a fun and rewarding experience, but there are quite a few challenges for you on your road to strike it rich. To help you on this journey, I’ve compiled a list of the top 7 pitfalls of affiliate marketing for publishers.

While this list is by no means comprehensive of all the challenges you’ll face in your campaigns, it’s a good place to start and might help you avoid some headaches along the way.

Also, check out my companion post The Top 6 Pitfalls of Affiliate Marketing for Advertisers.

1. Canceled transactions

The Top 6 Pitfalls of Affiliate Marketing for Advertisers

Affiliate marketing can be a very rewarding endeavor for the ambitious online marketer; however, there are several things you should be aware of before you take the plunge. To help you on your journey, I’ve compiled a list of some of the top 6 pitfalls you may face as you deploy your own affiliate marketing advertising campaigns.

While this list is by no means comprehensive of all the challenges you’ll face in your campaigns, it’s a good place to start and might help you avoid some headaches along the way.

1. Double Commissions

When you run your campaign you might decide to promote your offer on multiple affiliate platforms (networks, home grown, etc.), but be warned! Affiliates can register for your offer on multiple platforms and with a little cookie stuffing, earn commissions from both platforms for the same order. Yikes!