Day two of PubCon Austin started with attendees stumbling from shuttle buses and rental cars into the conference. The chamber-of-commerce 50 degree sunny weather coaxed a few winces from those who had a little too much fun at the Internet Marketing Party with @affiliatetip and @btabke the night before, but the mood was positive as attendees prepared for another day of grade A online marketing training.

I b-lined for the coffee station, desperate for a caffeine boost to help me push through the morning sessions. After filling my cup and snagging a tasty muffin, I settled into the main conference room to catch the keynote for the day.

The Search Industry – A View From Inside & Out
Speakers: Daniel Boberg, Tim Mayer

Main Points:

Day one of PubCon Austin was filled with high caliber sessions and awesome opportunities to meet interesting people passionate about online marketing. Acting a bit like the lone pilgrim, I embarked through a never ending downpour of useful advice, insightful commentary and the occasional comical outburst to bring the best of PubCon to you, the Marketing Pilgrim readers.

My day started out by watching the keynote presented by best selling author and social media expert Jeffrey Eisenberg which I covered in detail in a previous post.

Then, like a swarm of ants, the attendees flowed out of the main conference room into a series of smaller rooms to begin their day. I started with a stiff cup of coffee to help ward off the effects of free beer from the PubCon Kickoff Party the night before, but after a little caffeine and a brief chat with @andybeal I was ready to embark on my journey of knowledge.

PubCon Austin kicked off today with a keynote by best selling author and social media specialist Jeffrey Eisenberg. Eisenberg’s keynote entitled Social Media and Conversion: The Yellow Brick Road, covered the goals and approaches one should take with social media marketing.

Eisenberg’s main theme was using social media marketing efforts to start a meaningful conversation with your audience. His thoughts were focused on the fact that a meaningful interaction with your audience will result in conversions and a positive relationship with the customer.

Eisenberg noted that 70% of people check social media websites several times per week, which he felt indicated that this whole social media thing is a “big deal” and worth your attention. While that’s not overly surprising to hear, a good stat is a good stat.