Tax day has come and gone and whether you filed months ago or scrambled to the post office seconds before closing on April 15th, for you the tax season is over. So too is the season over for software maker Intuit and their famous tax software TurboTax. By all accounts it’s been a good year.
The Wall Street Journal is reporting that Intuit announced that it had “distributed 10% more units of its popular TurboTax software than last year”.
This works out to over 20 million copies of TurboTax.
What’s their secret? They promote the free part.
TurboTax’s ad campaign focused on the free service offered to customers filing 1040EZ & simple returns. Of course everyone else has to pay and are quickly directed to one of the many paid TurboTax products.