You might have noticed Google’s recent announcement regarding support for category exclusions within content campaigns.
This announcement basically said that you have two new ways to exclude sites from your content campaign, the “Topics” and “Page Types” tools.
The Topics exclusion tool provides you the ability to exclude your ads from pages displaying information on certain types of topics like Death & tragedy and Juvenile, gross & bizarre content.
The Page Types exclusion tool provides you the ability to exclude your ads from certain types of pages like parked pages, error pages, and forums.
If you find these categories limited in scope, you might also be interested in a whole host of other categories available for exclusion.
Locating Additional Categories