The British Parliament is reviewing a proposal by the Secretary of State for the Department of Culture, Media and Sport (DCMS) James Purnell to ban gambling enterprises based outside the European Economic Area from advertising in the UK. According to a Register article, this would include companies such as “William Hill Casino, Betfred Casino, and Littlewoodscasino.com”.
The register goes on to state “The ban will apply to all forms of gambling advertising including television, radio, newspapers, magazines, taxis, buses, the tube, and some websites. If operators, publishers, broadcasters, and advertising companies accept adverts they could face fines or prison, said the DCMS.”
Luckily there are alternatives if you’re based outside the European Economic Area. Countries can apply to be “white listed” or excluded from the advertising regulations. The idea here is that countries who feel their gambling laws are consistent with those within the UK can request an exemption.