Frank Reed is the Managing Editor of Marketing Pilgrim. He also maintains a blog (somewhat inconsistently) at his own website. Get in touch with Frank on Twitter @frankreed, Google+ and even LinkedIn.
As Jon Stewart starts to get much less partisan in his skewering of the day’s news he is getting funnier than ever.
Here is his take on the Apple tax ‘issue’ in which the company is using legitimate tax loopholes to pay nothing on $44 billion in income. (NOTE: If video window does not show completely at first refresh browser and ‘Poof!’ there it is)
| The Daily Show with Jon Stewart | Mon – Thurs 11p / 10c | |||
| Tax Men – Apple | ||||
|
||||
Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help.
Bloomberg is reporting that the FTC is looking into Google’s way of promoting its DoubleClick platform vs the other display ad platform options that exist. Once again there seems to be this idea that Google is a public utility even though it is a private company but anyway.
From Bloomberg we get the following.
Google Inc. is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
Twitter is deepening its love affair with TV through new Amplify partnerships.
On the Twitter blog the company toots its own horn but its not like they are saying anything out of line, it’s just the truth.
Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.
It is getting more and more difficult actually to not see Twitter referenced just about everywhere. Well, don’t expect that pace to slow any in the wake of an increasing number of agreements with properties and advertisers to create a more multi-screen environment for users. The blog post continues
Twitter has had some trouble in the recent past with some high profile accounts getting hacked and the ensuing fallout from those issues. Part of their response was to say that they will be enabling a two-step verification process. At the time that was a promise but now it is in play according to the post on the Twitter blog from yesterday.
Here’s a video for you to get the gist.
So while this is a good first step it may not really be much help to those who really need it. How’s that you ask? Well, TechCrunch’s Josh Constine has this to say
With so much going in the Internet and social media space sometimes it feels like you just missed something. After looking at this article from AdAge I had that feeling. It looks at the problem of waste that many advertisers are experiencing in the mobile space and how an accreditation process could give advertisers some solace that what they are paying for is what they are actually receiving.
The article says
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they’re paying for never properly display on devices.
We talk a lot about reputation here at Marketing Pilgrim. After all, our founder, Andy Beal has quite a reputation himself in the fast growing field of reputation management, monitoring and online listening.
With that in mind we often see stories a little bit differently than some. Today’s case in point is the tax avoidance story that is currently surrounding Apple. The company is already getting dinged here and there with some reputation matters, like cnet’s “Customers Not As Happy With iPhone As The Were Last Year” (which carries an alarmist headline and not much else to be concerned about but it’s the headline that people actually read so ….) and the Apple Maps concerns of last year. Also, there are concerns about the direction and general health of the company in the post Steve Jobs era which sometimes directly indicts current CEO Tim Cooke.
As we look over the horizon and can catch a glimpse of summer , Marketing Pilgrim would like to take a moment to say thank you to some very important people to us: our sponsors.
Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we are getting a lot of interest from future sponsors as well. If you would like to learn more about the content marketing and advertising opportunities we have here at Marketing Pilgrim, contact us today!
Here are our great sponsors. Thank you so much!
HubSpot – Inbound Marketing channel sponsor – HubSpot Inbound Marketing Software gives you all the tools you need to make marketing that people will actually love – earning quality leads and loyal customers in return.
Trackur – Reputation channel sponsor – Easy to use and affordable social media monitoring tool that will expand your capabilities without breaking your budget. Click here for a chance to win a new iPad Courtesy of Trackur.
wPromote – The #1 ranked search engine marketing firm in the country. They are a five-time honoree on the Inc 500|5000 rankings of the fastest growing private firms in the country.
Blurbpoint - Search Marketing channel sponsor – A full service and link building company dedicated to assisting customers by enhancing their online presence and search engine ranking.
Text Link Brokers - Full service internet marketing company specializing in Link Building, SEO, Content Writing and Reputation Management
Sponsoredreviews.com – Sponsored Reviews connects bloggers with SEO’s, marketers and advertisers looking to build links, traffic and buzz.
Webtrends - Analytics channel sponsor – A company focused on accelerating customer conversion by driving timely and relevant experiences across all your digital channels.
Please be sure to visit these great companies to see how they can help you!
To start a discussion about putting together a great marketing program with Marketing Pilgrim for your company, contact us today!
by 
