About Frank Reed

Frank Reed is the Managing Editor of Marketing Pilgrim. He is also the Director of Sales for Edgeworks Group. He also maintains a blog (somewhat inconsistently) at his own website.

Get in touch with Frank on Twitter @frankreed, Google+ and even LinkedIn.

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Looking for a Job? Marketing Pilgrim’s Job Board is a Great Place to Start

posted on May 17, 2013

looking for a jobSearching for your next great job? Looking for that perfect person to fill your open position? Don’t forget to check into the Marketing Pilgrim Internet Marketing Job Board.

If you are looking for a new job then find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here.

Have you seen the new listings this week (as of May 17, 2013)? Here is a sampling:

Media, Marketing & Mobilization Director – Alliance for Climate Education – Oakland, CA

SEO Marketing PPC Specialist – Vigilant Technologies – Troy, MI

Sr Online Marketing Manager – AT&T - Bothell, WA

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Google Supports schema.org Markup for Organization Logos

posted on May 17, 2013

Your-Logo-Here-Black-2Earlier this week Google announced that they will be supporting schema.org markup for organization logos. In the midst of all the Google I/O hubbub this kind of announcement can seem minor but if there is a way to get an edge in a search result that is not so minor now, is it?

The Official Google Webmaster Central blog reported

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

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Google’s AdWords Express Gets a Makeover

posted on May 17, 2013

Google-Adwords-Express-Logo1Google’s AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts.

Google is on a push to make things more beautiful and efficient. I get it in theory but the whole beautiful part sounds so forced although it is a company mantra these days.

The Inside AdWords blog tells us

Today, when you log into AdWords Express, you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Google products more beautiful and efficient.

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Google+ Updates from Google I/O

posted on May 16, 2013

Google-Plus-Glossy-IconThe news was flying fast and furious out of the Google I/O event yesterday. If you missed Matt McGee’s live blogging you missed more than a few chuckles but hey, that’s the way the Google Glass crumbles (yup, that was awful).

As we often do here at Marketing Pilgrim, we will turn over some of the reporting to Google itself regarding changes in Google+. Until these changes are realized by all it seems pointless to analyze or predict what they do or don’t mean. Besides, my crystal ball is in the shop following it’s prediction that Justin Timberlake would make MySpace relevant again.

So here is a series of videos to bring you up to speed on the new and improved Google+. Enjoy.

First up from the Google+ blog post about the changes covers

A multi-column layout. You’ll see one, two, or three columns of content depending on your screen size and orientation.

Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at.

Delightful animations. The sharebox bounces, the menus slide, and the cards flip and fade — just to name a few.

Next up is a look at related hashtag implementation

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[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before

posted on May 16, 2013

customer-feedback-matters-previewThe Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.

What that mobile world has created, however, is a brave new world for the consumer who now wields more power than ever. That power comes mostly in the form of reviews of a business’ products and services. It all leads to a customer who can voice great joy or great dissatisfaction with a business and that is power.

According to Gib Olander, CEO, Local Viewpoints,

Word-of-mouth advertising has long been recognized as the primary factor behind 20% to 50% of all purchasing decisions; in today’s mobile friendly, digital world, consumer testimonials and online reviews have become the default way within search results for consumers to judge the viability of a business to meet their needs.

The folks at Local Viewpoints put together an infographic to help further explain this reality of today’s online world.

Here it is.

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Square Stand Making Payments Easier and Cooler for Merchants

posted on May 15, 2013

Square is a revolution in the way that merchants of all sizes (but especially the smaller ones) take payments for their products and services. Even in the little town I live in I can count several ‘main street’ merchants using the Square system to make their payment processing direct and easy. You pay on what you process and there are no extra hoops to jump through etc etc.

The one trouble has been that the process can be a little less than quick for any variety of reasons. It can be somewhat clumsy depending on the user. There’s is nothing worse than the panicked high school kid at the register having trouble processing a payment and looking at an impatient line of customers. I feel sympathy for them (in most cases) but there are many others that feel scorn and impatience. Don’t misconstrue this. It doesn’t happen much with Square but it can just like any other payment processing system.

So what has Square come up with for an improvement? Ta-da! The Square Stand.

Square Stand

Slate tells us more.

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[Infographic] Do Facebook Friend Recommendations Influence Purchasing?

posted on May 15, 2013

Our friends at PPC Associates have put together an infographic to hopefully clear up the age old (as in the social media age) question about the importance of recommendations in the purchase process.

We don’t know for sure but we sure do ‘like’ this infographic and we hope you do as well.

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