About Frank Reed

Frank Reed is the Managing Editor of Marketing Pilgrim. He also maintains a blog (somewhat inconsistently) at his own website. Get in touch with Frank on Twitter @frankreed, Google+ and even LinkedIn.

Thanks

Thank You
Today is my last day as managing editor of Marketing Pilgrim and it’s been a great ride.

As I hand the reigns of Marketing Pilgrim back to its founding father, Andy Beal, I just want to say thanks.

First to Andy. He’s a great guy and can put up with a lot of crap. I tested him often, trust me :-).

And thank you to:

– The advertisers who worked with me over the years. My heartfelt appreciation goes out to each of you.

– Cynthia Boris – she comes up with the ‘cool stuff’ consistently.

– All of the folks who have contributed to the content here at MP.

– Those of you who have tolerated my typos and bad grammar.

– Those of you who hated my opinions and points of view.

– Those of you who blindly passed along our content without ever reading it.

– The bots and automated posters who worked so hard to add value to our content.

– Those of you who took the time to comment on our posts. Thank you for adding to the conversation (most of the time unless you were really obnoxious, completely off point or just spamming about a dry cleaning business or greeting cards or whatever).

I will still be around writing from time to time if Andy is desperate.

In the meantime, I would seriously encourage you to consider reaching our audience with your product and/or service through whatever vehicles Andy will be conjuring up over the very near future. Our readers really are people who know the business and care about what’s going on. Oh and they make decisions to buy products (hint, hint).

Thanks again and I wish only the best for each and every one of you. God bless.

Could Facebook’s Algo Changes Really Push Advertisers Away?

facebook-icon 1Facebook has changed their News Feed algorithm in the very recent past and the impact has made several advertisers take a much closer look at just how well their efforts are reaching their target markets. The results have made many stand up, take notice and some are even taking action. That action means to stop running ads on Facebook.

Take for example, this intro to a story from Business Insider. It tells the initial story of many small businesses very well

Stephanie Stiavetti is a freelance food writer.

She is the author of a cookbook called “Melt: The Art of Macaroni and Cheese,” published by Little, Brown, and Company.

She is at the vanguard of a swelling movement against Facebook.

Matt Cutts on Duplicate Content

It’s very slow from a news perspective right now so why not go to something practical like a Matt Cutts video talking about duplicate content from earlier this month.

The video that follows immediately after is about guest blogging as well which is always a fun subject to consider.

Do you have a real strong grasp of what is considered duplicate content these days?

Think Your Product Is an Impulse Buy? Run a Daily Deal

Recent research from Ryan Partnership (download page for study) shows just what online tools are best at helping move products.

If you have something that may not be a necessity but might be categorized as an ‘impulse buy’ it looks like daily deal sites are your best bet. This chart has been reproduced by Marketing Charts. Click the image to enlarge.

RyanPartnership-Digital-Tools-Most-Influence-Users-Dec2013

As we have seen over and over this year one of the mainstays of the online space is still email. The talk and the hype goes to social media but email looks to be one of the most effective ways to sell in the online space.

It’s not the sexy choice but when it rings the online register, who cares?

Don’t Let Delta Get a Free Pass on a Good Reputation

Delta FaresWe live in an interesting time where computers make things ‘easier’ but they can also complicate a business very quickly.

The latest ‘victim’ of a computer glitch is Delta Airlines who had a roughly two hour period on December 26th where savvy travelers were getting some serious bargains. The New York Times reported:

Some lucky fliers capitalized on a computer error Thursday to buy inexpensive flights on Delta Air Lines.

From about 10 a.m. to noon Eastern, certain Delta fares on the airlineā€™s website and other booking sites were showing up incorrectly, offering some savvy bargain hunters incredible deals.

A round-trip flight between Cincinnati and Minneapolis for February was being sold for just $25.05 and a round trip between Cincinnati and Salt Lake City for $48.41. The correct price for both of those fares is more than $400.

Infographic: How Android Updates Work

Preview_HTC2Android is certainly a mainstay and it is no longer a question of whether iOS devices from Apple and Android devices will compete but just how much much they will go at each other.

One mystery in the Android world for those who are not developers is the Android OS update process. Which version of Android you have is often determined by your carrier and the device you have. It can be a little maddening to not be able to update your device to the current OS as easily as most iOS users can and do.

HTC is trying to remove a little of the mystery with a detailed infographic that gives insight into the Android OS process necessary. I say insight only because for me a complete understanding is impossible since each of these steps requires other steps within a step that I simply have no exposure to. Needless to say I have assumed that it’s a fair amount of detailed work and I am comfortable with that.

Here is the infographic and you can click the image to enlarge it.

Google Tells RapGenius “Yo! That’s Uncool!”

google-logo1Remember back in the day when Marketing Pilgrim was just a little ol’ SEO blog?

Well, things have changed with the changes in the online landscape. One thing that hasn’t changed though is our interest in a good ol’ fashioned Google beat down of supposedly unscrupulous SEO tactics by a site. Especially when that site is attached to about $15m of Marc Andreessen’s money.

Online lyric site RapGenius has faced the wrath of the Goog. According to several sources the site has been stripped of its search rankings and is now in the process of ‘making nice’ with Google to put Humpty Dumpty back together again.

The Business Insider reports in a rather simplistic manner

Rap Genius was caught trying to game Google to get higher search rankings.