This is one of our favorite holidays here at Marketing Pilgrim for obvious reasons.
We want to wish you all a safe and blessed Thanksgiving.
OK, I have never known Marketing Pilgrim readers to be bashful so if I am missing something obvious here please tell me.
According to Twitter they have ‘improved’ their system for age verification for alcohol advertisers trying to keep underage folks away from their messaging. The process looks like this.
Ummm…….couldn’t someone simply put in a birthdate that makes them ‘legal’ and the associated alcoholic beverage advertiser would be none the wiser? Is Twitter depending on the honor system? And this was an ‘improvement’ over the old way? What did that ‘old way’ consist of, the question “Are you of legal drinking age?’ (please say no, please!)
Twitter seriously wrote this in their post:
Google is trying to help business owners get a grip on their reviews which can be the lifeblood of many SMBs.
On the Google and Your Business blog we get
Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.
It’s cool and it’s easy. But does the around the web review part include Yelp? Don’t hold your breath.
Here at Marketing Pilgrim, we are especially sensitive to stories about corporate reputations. Our founder Andy Beal and his Trackur product specialize in helping companies keep track (get it?) of what is being said in the online space.
In most cases, when there is some concern or issue around a product or service, many are quick to jump on the reputation crushing bandwagon to express their concerns, be they real or imagined. People like to be part of a group especially when they can get some sense of making a difference, no matter how artificial it is. But how far will they go to bring a brand down if it is something they really like?
SMBs have a more difficult time adopting all the areas they are told they ‘have to be in’ mainly because of resources.
That aside they are getting the hang of things. A recent infographic from BIA/Kelsey (hat tip to SAI) shows just how much these folks are becoming more social and mobile in their approach. Agree? Disagree?
While it’s relatively easy to feel the tide moving in the direction of a multiscreen environment for those who are faced with the challenge every day, the vast majority of business people will need to be educated about just how important multiscreen will be in the very near future.
A recent study conducted by Nielsen and the Association of National Advertisers and presented at eMarketer makes it very clear that the multiscreen world is upon us and changing the face of advertising rapidly.
Just look at these numbers regarding allocated spending to multiscreen campaigns when asking marketers and advertisers about where this is going in just three short years.
Now when asked about which devices will be important the trend is obviously moving toward the mobile world. Surprisingly though, the computer itself doesn’t take quite the swan dive in rankings that one might think.
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