by
1 Comment

Success Can Be Found On The Marketing Pilgrim Job Board

posted on June 14, 2013

“Success doesn’t come to you, you go to it.” –Marva Collins

successToday is the day! Go to your success by starting to look for that new job. The Marketing Pilgrim Internet Marketing Job Board is a great place to start. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your June openings here.

Have you seen the new listings this week (as of June 13, 2013)? Here is a sampling:

Search Marketing Specialist / SEO - Volusion – Austin, TX

Account Manager – Eleventh Hour – Los Angeles, CA

by
0 Comments

Spotify Seeks to Prove It’s Worthy of Pink Floyd

posted on June 14, 2013

Pink Floyd SpotifyOK, this is a different kind of post but it’s also an interesting technique from which marketers may be able to pick up a lesson or two.

First, if you are younger you may be wondering who (or what) is Pink Floyd. Let’s just say that their album (yes, it was released in 1973 as an album, which is 40 years ago for those struggling with the math) “The Dark Side of the Moon” was maybe THE seminal moment in rock and roll history. That is obviously a very subjective statement so if you feel the need to argue go right ahead.

by
0 Comments

Will Yahoo! Implement ‘Social Authority’ Ad Model?

posted on June 14, 2013

yahoo-logo A report from Marketing Week brings attention to a patent that Yahoo! published yesterday (which was filed in 2011) which could be an indicator of where the web publisher / search company / ‘whatever you want to call it’ is heading in the future with its advertising products.

Essentially, advertisers would pay a rate based on a group’s ‘social authority’ if they wished to advertise to a group that is more influential. The article says

A patent published by the company details how advertisers may be able to target audiences deemed an authority on specific topic matters, as well as by region, using social media scoring APIs such as Klout.com across multiple social networks. Advertisers would then be charged more to serve ads to more influential people.

by
4 Comments

Marketers See Big Data Analysis As Critical Skill for Success

posted on June 13, 2013

As marketers there is too much to keep up with for one person. Online, offline, traditional, digital, social, search, the list can go on and on.

However, a recent study from The Economist Intelligence Unit (which was sponsored by Lyris and repackaged in the chart below by Marketing Charts) makes it clear that big data is a top priority amongst all the things a marketer could know. Of course, just acquiring big data means nothing. It’s the ability to utilize data analysis skills to extract predictive findings that is at the top of marketers’ list of skills they feel are critical.

LyrisEIU-Necessary-Skills-Successful-Marketer-Today-June2013

What might surprise some, especially those who are in the ‘latest and greatest done by the cool kids’ school of marketing which assumes social media skills is on the top of every marketers’ wish list’ camp, is that there is real desire to fully understand e-mail best practices.

by
0 Comments

Study: Google Takes In Over 50% of Global Mobile Ad Revenue

posted on June 13, 2013

While mobile ad revenue is still not the lion’s share of ad revenue for most, the fact is it’s a growth area. Whatever the number that is attached to total mobile ad revenue worldwide is, Google is taking in over half of that total for now, according to eMarketer.

The chart comes from reports the research company has put together and if this is trending, Google looks to continue to take even more moving forward.

Net Mobile Internet Ad Revenue

Facebook is also trending well, at least according to this research. Of course, Facebook investors might be relieved to see this considering they are not all too happy with Mark Z. and his band of merry social networkers at the moment.

by
2 Comments

Facebook Adds Hashtags

posted on June 12, 2013

Facebook Hashtag Display MediaHave you been watching people use hashtags in Facebook posts for the past few years and saying “Why are they doing that? This isn’t (insert any other social media site here).”

Well, Facebook has joined the hashtag fray.

The Facebook newsroom article tells us

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

I could go on about this but you get it, right? #herestoanevenmoreclutteredfacebook

by
0 Comments

Google Says ‘Yes Waze’ and Spends Over $1B for Traffic Reporting Service

posted on June 12, 2013

Waze ScreenshotGoogle is getting even more serious about mapping lately, if that is even possible. So serious in fact, that they have reportedly shelled out somewhere just north of $1 billion to acquire Waze, a company that is relatively unknown (compared to other $1 billion purchases like Tumblr by Yahoo!). Even TechCrunch reports on the purchase with the following headline

“WTF Is Waze And Why Did Google Just Pay A Billion+ For It?”

Good question. The reports have been swirling for about a week and Waze was being courted by all the big boys including Apple and Facebook. Google, however, won out with money and this from its CEO Noam Bardin which was posted on the Waze blog after the big win.