AOL Employees to Be “Involuntarily Laid Off”

Back in November we talked about AOL’s need to trim their headcount by some 2,500 people. At the time the hope was that enough would walk away from their positions to avert the need for playing the bad guy and actually firing anyone. Well, according to All Things Digital the numbers didn’t quite add up with that plan and now AOL needs to start the proactive force reduction. Call it what you will. Here is some information from the ATD article

In November, AOL CEO Tim Armstrong said he needed 2,500 “volunteers” to give up their jobs, but not enough of them got the message — only 1,100 walked away on their own.

Now Armstrong is entering the second phase of his corporate slimdown, and is firing some 1,000+ employees.

Zuckerberg Sparks More Privacy Discussion

For many in the online space these days the words “Facebook privacy” would be called an oxymoron. Then of course there would be the usual calling others at Facebook morons and then it would get worse from there but I digress. Michael Arrington recently interviewed the poster child for the “Privacy? What privacy?” movement, Facebook founder Mark Zuckerberg.

Mashable’s Pete Cashmore tells us:

Facebook founder Mark Zuckerberg claims that if Facebook was starting out now, sharing with everybody would be the starting point, rather than with a small group of friends. Is this more about reflecting social norms or changing them to help Facebook compete with Twitter?

Newspapers and Traditional Media Still Produce Most News

We in the online world take every opportunity to turn our nose up at traditional media like newspapers because they are so 1900’s. Just take a look over the past year of posts that I have done and I at times can lead that charge. For the record, I do not relish in the fact that newspapers are going by the way side in many ways. I see that they are and it’s hard not to notice. It’s not the idea of newspapers in general that is the trouble, it’s their slow adoption of the online space and the price they are paying that is most difficult to watch.

Put simply I would hate to see newspapers “go away”. It’s not likely that there will be no newspapers someday but it is likely that the consolidation and attrition in the industry will continue.

Yahoo CEO Carol Bartz Gives Herself A Grade for Her First Year

It’s hard to believe that it’s already been almost one year that Carol Bartz has taken the top position at Yahoo! She officially celebrates the one-year mark next week but is taking a look back at what was probably a whirlwind event no matter how much experience she brought to the table.

Bloomberg reports that Bartz recently gave herself an interesting grade for her performance for the year: a B-. Why is that interesting? It’s interesting to me because it seems to be pretty honest. It’s saying “Hey, I did OK and everything is OK but there is room for improvement.” I appreciate the honesty because she places herself precariously close to a C grade, which is just average. So what were Ms. Bartz’s own words?

Google Tells What is “Near You Now”

What’s with Google and their constant upgrades and innovations? What is it with these guys? You would think that they are trying to improve and stuff. The latest, and personally I think one of the coolest, service introductions is the “Near You Now” feature on Google.com for mobile.

It’s pretty simple. Your location is known by Google (if you allow it of course) so it simply tells you what is “near you now” with regard to restaurants, local services (i.e. animal hospitals, dentists, drugstores, gyms, parking lots etc), coffee shops, lodging, shopping and a lot more.

Google’s blog tells us a bit more:

“Near me now” was designed to address two user problems. First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you’re standing right in front of a business or if it’s just a short walk away.

Bing Needs to Say Something Different

If you are easily the number 3 horse in a three horse race does it do you any good to start saying negative things about how you race? Probably not. In fact, it’s probably better for you to act a little more confident, train a little harder and do something that will move you out of the basement.

This horse I am referring to is Microsoft’s Bing. One of the ways that they have decided to move up in the race is to ingest the number 2 horse (Yahoo), which is a decent play but the final product is still very far off. In the meantime it’s best not be saying the following in a Bing forums thread as reported by Search Engine Roundtable, especially if you are Program Manager at Bing Webmaster Center, Brett Yount

For Google Maps It’s Not the Problem but How You Handle It

How many times have you heard it said in business (or anywhere for that matter) that how you respond to a problem is more important than the problem itself? It’s said over and over again because it’s simply good advice. Well, Google had a chance to practice that principle last night when it began sending out e-mails to those with listings in the Local Business Center.

Search Engine Land’s Barry Schwartz reports of the issues that occurred.

Starting last night, Google began sending out the monthly (or so) Google Local Business Center updates. The updates go out via email and contain analytical information about how many times a listing was viewed, clicked on, and other miscellaneous analytics. The analytics are a summary of what they would see in their Google LBC analytics dashboard.