Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice

With all the talk this week about Facebook valuations and the money that they are making (OK so it’s a guesstimate but what the heck……it’s the Internet!) it makes one think about just how Facebook plans to continue to grow top line revenue. One way was revealed as the ability to target Facebook ads locally increased considerably. Inside Facebook explains further

In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment.

Now Use Written Gestures to Search Android Phone

It’s getting closer to the moment of truth for me and this kind of “news” gets me a little closer to making the move on going with an Android device. I know the days are numbered for my BlackBerry. That’s a foregone conclusion. I guess I am the customer that is being most fought over between Apple and any Android device (hence Google for all intents and purposes). I want out of my Blackberry Storm sooner than later but I am still debating whether to wait out the contract to go with an iPhone (it’s a year away) or commit to an Android device ….. now.

Google today introduced the ability to search on an Android device using 2.0 or higher using written gestures. Pretty slick. The Google Mobile Blog tells some more.

Toyota Turns to Twitter for ORM Issues

Toyota is now turning to Twitter to help stem the tide of negativity that has been heaped upon it during the “Recall Free For All” (that one’s mine). I guess someone at Toyota HQ has been studying up on this Twitter thing and decided that it was the way to go. Of course, just going headlong into a potentially hostile environment would be foolish so they have found a way to “manage” just what is being seen and heard in this attempt to make things better again with the top selling automaker in the world.

TechCrunch reports

The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota.

Apple Takes HTC to Court, At Least That’s What the Documents Say

The battle between Google and Apple is heating up and how it shakes out is likely to influence how a lot of online business is done both now and in the future. You know things are serious when one of the partners, in this case Google’s partner HTC, gets hauled into court by Apple for alleged patent infringement and Google, who is not even named in the suit, comes to support HTC.

TechCrunch provides some intel

As you’ve undoubtedly heard by now, Apple has filed a lawsuit against device-maker HTC over 20 patents they control. As you might imagine, Google has something to say about it too.

“We are not a party to this lawsuit. However, we stand behind our Android operating system and the partners who have helped us to develop it,” a Google spokesperson emailed us.

Google Awarded Location Based Ad Patent

When you read headlines like this it sometimes feels like the rich just keep getting richer. That is until you learn that it was a trek that started six years ago and it’s serendipitous timing is a bonus. One would think that Google is rubbing their hands together and giving their best “Boo ha ha ha ha!” mad scientist laughs in Mountain View because it seems like there is just a little interest these days in targeting ads by location and the money that it could represent.

Digital Beat reports

While the blogosphere was buzzing over the patent Facebook won for its news feed last week, Google earned a killer one too. The U.S. Patent and Trademark Office awarded the search giant a patent for using location in an advertising system last Tuesday, which is the emerging business model for most consumer-facing location startups today.

Small Business Starting to Use Social Media Successfully

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. While big business still use the “bad economy” as an excuse to cut jobs at record pace the little guy is trying to make it happen. Heck, as a result of the continued layoffs from the big boys more small businesses are being born every day. As a result, social media adoption by SMB’s has increased as well.

A study reported by the Center for Media Research which was done by Network Solutions and the University of Maryland’s Robert H. Smith School of Business tells us

News in the Age of Participation

We all know that news is changing. How we get news, where we get news, how we react to news, what we do with news when we get it and on and on. It’s one of those factors that are known to all but hard to quantify as to the true impact of our news habit both for now and into the future.

The Pew Internet and American Life Project has published a report that takes a look at this rapidly changing area of our lives and the impact it has. As we always do here at Marketing Pilgrim we always want to see the marketing side of issues and this particular paradigm shift is making marketers move like never before.