Whether it is here or on some of the other places that I write about SMB Internet marketing, I talk a lot about the plight of the SMB (small and medium business) with regard to online marketing. Despite the size of the market that the SMB represents it has always been under served.
There are a few basic reasons for this. Most SMB owners don’t have the resources whether they be money, knowledge or skilled employees that can carry out Internet marketing and social media campaigns. The biggest barrier in this marketplace is likely money because credit for the SMB is incredibly tight thus making it harder to pay for advertising and promotions as cash flow is suffering as well.