Google Helps You Find Things Nearby

Google recently made search improvements as your roam around by adding the My Location option to mobile search. The idea is to help everyone find things that can be visited, used or accessed right then and there based on your location. While there is plenty of concentration on the mobile side of search they have not let the local aspect of search from the desktop get stale either.

Last year Google started to give Google map results even if there was no local qualifier in the search which moved local search to the next level. The latest enhancement allows you to look for things that are nearby but with a slightly different twist.

The Google blog tells us

Google Gets EU’s Attention Again for Street View Images

If Google hasn’t gotten the message by now then they never will. The European Union has a bee in its bonnet about all things Google. It almost feels like there is an issue du jour as of late. The threat of anti-trust inquiries is the latest to surface out of the regulatory body and just to show that they are paying attention to everything Google does there is some concern over the Google’s Street View again.

The troubles are concerning how long Google keeps raw images in storage. These are the original photos taken that are then altered by blurring any potentially sensitive information like faces and license plate numbers. After this process is done then the photo is put into the Street View system. It’s how long the original images are kept that has the EU concerned. Yahoo! Finance reports

Behavioral Targeting Might Become A Target Itself

As marketers, the Holy Grail is to put the right message in front of the right person at the right time so that they will do what is right: buy something. It’s a simple enough idea and many feel that we are well on our way to getting to that point with the use of behavioral targeting (BT). While from the marketers’ point of view this sounds all well and good there is a rising tide of concern that this practice will hit the wall soon over the word that makes every Internet marketer shiver: privacy.

MediaPost reports from the OMMA Behavioral conference yesterday that this is not going unnoticed by its practitioners.

Google’s Real Time Search Now Shows Facebook Pages Status

While everyone is concerned about just how Google will eventually take over the world and implant chips in everyone so they can search for your real time position at any time in real time for real information (do you get the sarcasm here?) there is one area where Google is not going to do as well as the competition (read: bing). That is real time search results for Facebook.

Google has announced that Facebook Pages status updates have started to be included in real time search results. This is added to their addition of Twitter and MySpace info to search results as well. Where Google is not going to be effective, though, is Facebook and Venture Beat’s Digital Beat tells us why

Are Google’s European Union Troubles Driven by Microsoft?

The news part of this story is that the European Commission (EC) has launched an anti-trust investigation against Google. I suspect that this is heard with little surprise considering the amount of chatter recently about Google’s dominance in the marketplace. I would think it is safe to say that Google has been preparing for this day for quite some time and suspecting that the first official volley in this war would be from “across the pond” considering the EC’s apparent obsession with controlling everything with regard to the marketplace. Now, Google is being brought to task for imposing penalties on sites and allegedly being a barrier to trade.

The Telegraph tells us a little more

Yahoo and Twitter Announce Partnership

Better late than never is what they say right? Everyone else and their brother have made their deal with Twitter so Yahoo doing so only makes sense. What is interesting is that while this kind of announcement should be a big deal it comes off as sounding a little “after the fact” which, unfortunately, seems to be how Yahoo is perceived more and more these days.

To be fair, Yahoo has more properties to tie Twitter into so the deal is likely to be more complex than the “real time search” deals that have been struck with Google and Microsoft. Yahoo’s Yodel Anecdotal blog sings the deal’s praises

Will Twitter Ads Be 140 Characters or Less?

Well folks it looks like the days of advertising free tweeting may finally be coming to an end. The rumors are flying around regarding the ad platform that Twitter has in the works and is testing. Everyone is “atwitter” with this change and for good reason. Of course, until there is more than what has already been released by Twitter itself any ideas / thoughts about what Twitter ads might look like are for the imagination.

MediaPost reports on how this whole thing really started to bubble to the surface.

Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led a panel Monday focused on the next wave of interactive advertising at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif., that shed light on Twitter’s strategy.